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Deodorant Stick Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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Global Deodorant Stick Market: Introduction

Personal hygiene products are the first and foremost requirement for any individual and deodorant is a quintessential part of personal hygiene product that helps in preventing body odor. Deodorants come in various forms in the market namely sprays, roll on and sticks, creams, and wipes. Sprays are the traditional type of packaging deodorants and are still highly preferred by the consumers. On the other hand, deodorant sticks are still in its nascent stage, but they offer numerous advantages over sprays. They are safer to use as compared to sprays as it minimizes the chances of inhaling any harmful compound present in the deodorant formulation. Deodorant sticks are convenient to use as compared to sprays, which is why they are expected to gain traction over the forecast period.

Deodorant Stick: Market Dynamics

Rising consciousness among consumers towards their wellbeing is a major factor driving the growth of the global deodorant stick market. Rapid urbanization in developing economies is also fuelling the growth of the global deodorant stick market. Moreover, there are some chemical compound which are being banned to be used in deodorant formulations for sprays but are considered extremely safe for use in the deodorant stick. This factor is also fuelling the growth of the global deodorant stick market. There has been an upsurge in people working out for their fitness and deodorants the must haves for them to keep the sweat odor under check. This factor is also driving the global deodorant stick market. Concerns over the use of synthetic chemicals in the deodorant sticks is restraining the growth of the global deodorant stick market. Deodorant sticks made up of natural materials is a key trend prevailing in the global deodorant stick market as the manufacturers are replacing their formulations with the less harmful ones. New and innovative product launches to attract customers is likely to create an opportunity for the global deodorant stick market. Environmental friendly packaging is also a key trend followed by manufacturers to keep up with the intense competition in the market.

Deodorant Stick: Market Segmentation

The global deodorant stick market is segmented on the basis of product type and material. On the basis of product type, the global deodorant stick market is segmented into alcoholic and non-alcoholic deodorant sticks. Non-alcoholic deodorant sticks are gaining more preference over the alcoholic ones. Formulations that provide skin benefits such as hydration and whitening along with the odor removal are being preferred by manufacturers to increase their product demand. On the basis of material used for packaging, the global deodorant stick market is segmented into glass, metal, and plastic. Plastic packaging is the most preferred type for deodorant sticks. Glass packaging is the least preferred among the raw materials used.

Deodorant Stick Market: Regional Outlook

On the basis of geography, global deodorant stick market is segmented into Asia Pacific, Latin America, North America, Middle East & Africa, and Europe. Europe is the leading market of deodorant sticks followed by North America and Asia Pacific. The deodorant stick market in Asia Pacific is likely to increase over the forecast period owing to the increasing disposable income of the consumers as well as the rising consciousness among people for personal hygiene. Changing lifestyle pattern in a country like India is also anticipated to drive the deodorant stick market in the Asia Pacific region.

Deodorant Stick Market: Key players

Key players of the global deodorant stick market are Avon Products Inc., Beiersdorf AG, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Company, Unilever N.V, and Mandom Corporation.

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The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  

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