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Published Date: 2015-09-14Number of Pages: 117

Context Rich Systems Market ((By Devices - Smartphones, Tablets, Desktops and Netbooks/Laptops); By End-use Industry (E-commerce & retail Industry, Healthcare Sector, Financial & Banking (BFSI) Services, Tourism & Hospitality Industry, Transportation Industry)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2022

 

Context rich systems or also known as context aware computing systems is a direct response to the growing demand of reactive & adaptive technology and personalization of the user experience. Context Rich systems is the accumulation of raw data with the help of analytics. The raw data include awareness of the surrounding environment and subsequently responds to the user actions. Some of the software’s designed for consumer centric/ commercial use at mobile platform level include Siri, Cortana and Google Now. The major beneficiaries of context rich systems can be realized at both commercial and enterprise level depending upon the requirement of the user. The different applications wherein context rich systems can play a pivotal role in steering the growth of respective markets include e-commerce & retail industry, healthcare sector, financial & banking (BFSI) services, travel & hospitality industry and transportation industry. The ecosystem of the context rich systems market is inclusive of both hardware and software components. The different hardware assisting the collection of raw data include sensors and actuators embedded into the various portable devices. Social networking sites wherein most of the customer information and preferences are generally available in public include, Facebook, Twitter, Pinterest, Instagram and Google+. In total, there are currently more than 1.40 billion registered users on Facebook, 1 billion on Google+, 300+ million on Twitter and the number of registered users continue to grow. Companies are leveraging on the technology and tools to outreach to vast numbers of active users among these social networking sites. Most of the companies are expected to leverage on tools and techniques to gather information and provide context rich and right information to the customers at the right time.

This research study on the global content rich systems (CRS) market provides a detailed analysis of various types of devices which enable context rich analytics and thus driving the rising demand for this service in various application sectors. The report also offers an in-depth analysis of various factors such as market drivers, restraints, and growth opportunities affecting the market dynamics. These factors enable the analysis of various trends that would impact the market during the forecast period from 2015 to 2022. The report includes a comprehensive coverage of the underlying economic and technological factors under key trend analysis influencing the CRS market. Furthermore, the report aims to provide strategic insights into the ecosystem of CRS market by applying value channel analysis. The market positioning analysis of key players throws a light on the prevalent competition in this market.

Based on the device type, the CRS market is segmented into Smartphones, Tablets, Desktops and Netbooks/Laptops. Based on factors such as budget, scalability, flexibility, and ease of use, user tend to choose a best-fit device in order to cater to their requirements and daily usage. Another factor that plays a key role in the adoption of CRS services and solutions is the type of application sector. Depending on the application sector, CRS solutions vary in terms of individual company requirements and compliance according to government regulations and statutory bodies. These applications include E-Commerce & Retail Sector, Healthcare Sector, BFSI Sector, Tourism & Hospitality Sector and Transportation Sector.

Various factors that affect the growth of CRS market have been identified in this report. The report aims to provide a comprehensive cross-sectional analysis of the CRS market across geographies including North America, Europe, Asia Pacific, Middle-East and Africa (MEA) and Latin America. In addition, the report provides a competitive landscape of the CRS market and identifies various business strategies adopted by the leading players. Under the company profiles section, the report provides an overview of the companies operating in the market, strategies deployed by them in the bid to gain competitive advantage, annual revenue generated by them in the past two/three years, and recent developments. The company profiles section of this report provides an overview of the companies operating in the market, strategies deployed by them to gain competitive advantage, annual revenue generated for past financial year, and recent developments. The companies profiled in this report include Amazon.com, Inc., Apple, Inc., Baidu, Inc., DS-IQ, Inc., Facebook, Flytxt, Google, Inc., InMobi, IGATE Corporation and Microsoft Corporation.

The Global Context Rich Systems market has been segmented as follows:

Context Rich Systems Market, by Devices

  • Smartphones
  • Tablets
  • Desktops
  • Netbooks/Laptops

Context Rich Systems Market, by Application Sector

  • E-commerce & retail industry
  • Healthcare Sector
  • Financial & Banking services
  • Tourism & Hospitality industry
  • Transportation industry

Context Rich Systems Market, by Geography

  • North America
    • U.S.
    • Rest of the North America
  • Europe
    • EU5 (U.K., Italy, Spain, France and Germany)
    • CIS
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Oceania (Australia and New Zealand)
    • Japan
    • Rest of APAC
  • Middle East & Africa (MEA)
    • GCC Countries
    • Israel
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of the Latin America

 

Chapter 1 Preface
1.1 Research Scope
1.2 Market Segmentation
1.3 Research Methodology

Chapter 2 Executive Summary
2.1 Global Context Rich Systems (CRS) Market Snapshot
2.2 Global CRS Market Revenue, 2013 – 2022 (US$ Bn) and Year-on-Year Growth (%)
2.3 Global CRS Market, by Devices, 2014 (US$ Mn) 
2.4 Global CRS Market, by End-use Industry, 2013 (US$ Mn) 
2.5 Global CRS Market, by Geography, 2014 (US$ Mn) 

Chapter 3 Global Context Rich Systems (CRS) Market Analysis, 2013 – 2022 (US$ Bn) 
3.1 Overview
      3.1.1 Global CRS Market Revenue, 2013 – 2022 (US$ Bn) and Year-on-Year Growth (%)
3.2 Key Trends Analysis
      3.2.1 Context Life Cycle
      3.2.2 Companies investing into real time & context based marketing
      3.2.3 Adoption of Social Media
3.3 Market Dynamics
      3.3.1 Drivers
              3.3.1.1 Intriguing focus on Customer Experience
              3.3.1.2 Addition of more mobile subscribers and growth in demand for personal devices such as Smartphones and Tablets
              3.3.1.3 Companies leveraging on disruptive technology for customer reach
              3.3.1.4 Increase in Worldwide Enterprise IT spending across verticals
      3.3.2 Restraints
              3.3.2.1 Concern of Security and Privacy
              3.3.2.2 Lack of Standards, Compliance and Interoperability issues
              3.3.2.3 System Integrator and Solution Integrator Complexities involved in Deployment of fully functional CRS Solutions
              3.3.2.4 Lack of Infrastructure
      3.3.3 Opportunities
              3.3.3.1 Cross Selling and Up Selling to benefit companies at all levels
              3.3.3.2 More investments and economic growth of Emerging Markets in APAC region
3.4 Distribution Channel Analysis
3.5 Global CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      3.5.1 Overview
              3.5.1.1 Segment Share, 2013 – 2022 (%)
      3.5.2 Smartphones
      3.5.3 Tablets
      3.5.4 Desktops
      3.5.5 Netbooks/Laptops
3.6 Global CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      3.6.1 Overview
              3.6.1.1 Segment Share, 2013 – 2022 (%)
      3.6.2 E-commerce & Retail Sector
      3.6.3 Healthcare Sector
      3.6.4 Banking and Financial Institutions
      3.6.5 Tourism & Hospitality Sector
      3.6.6 Transportation Sector
3.7 Competitive Landscape
      3.7.1 Market Positioning of Key Players, 2013
      3.7.2 Competitive Strategies Adopted by Leading Players

Chapter 4 North America CRS Market Analysis, 2013 – 2022 (US$ Bn) 
4.1 Key Trends Analysis
4.2 North America CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      4.2.1 Overview
              4.2.1.1 Segment Share, 2013 – 2022 (%)
      4.2.2 Smartphones
      4.2.3 Tablets
      4.2.4 Desktops
      4.2.5 Netbooks/Laptops
4.3 North America CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      4.3.1 Overview
              4.3.1.1 Segment Share, 2013 – 2022 (%)
      4.3.2 E-commerce & Retail Sector
      4.3.3 Healthcare Sector
      4.3.4 Banking and Financial Institutions
      4.3.5 Tourism & Hospitality Sector
      4.3.6 Transportation Sector
4.4 North America CRS Market Analysis, By Country, 2013 – 2022 (US$ Bn) 
      4.4.1 Overview
              4.4.1.1 Segment Share, 2013 – 2022 (%)
      4.4.2 U.S. 
      4.4.3 Rest of North America

Chapter 5 Europe CRS Market Analysis, 2013 – 2022 (US$ Bn) 
5.1 Key Trends Analysis
5.2 Europe CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      5.2.1 Overview
              5.2.1.1 Segment Share, 2013 – 2022 (%)
      5.2.2 Smartphones      
      5.2.3 Tablets
      5.2.4 Desktops
      5.2.5 Netbooks/Laptops
5.3 Europe CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      5.3.1 Overview
              5.3.1.1 Segment Share, 2013 – 2022 (%)
      5.3.2 E-commerce & Retail Sector
      5.3.3 Healthcare Sector
      5.3.4 Banking and Financial Institutions
      5.3.5 Tourism & Hospitality Sector
      5.3.6 Transportation Sector
5.4 Europe CRS Market Analysis, By Country, 2013 – 2022 (US$ Bn) 
      5.4.1 Overview
              5.4.1.1 Segment Share, 2013 – 2022 (%)
      5.4.2 EU5
      5.4.3 CIS
      5.4.4 Rest of Europe

Chapter 6 APAC CRS Market Analysis, 2013 – 2022 (US$ Bn) 
6.1 Key Trends Analysis
6.2 APAC CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      6.2.1 Overview
              6.2.1.1 Segment Share, 2013 – 2022 (%)
      6.2.2 Smartphones
      6.2.3 Tablets
      6.2.4 Desktops
      6.2.5 Netbooks/Laptops
6.3 APAC CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      6.3.1 Overview
              6.3.1.1 Segment Share, 2013 – 2022 (%)
      6.3.2 E-commerce & Retail Sector
      6.3.3 Healthcare Sector
      6.3.4 Banking and Financial Institutions
      6.3.5 Tourism & Hospitality Sector
      6.3.6 Transportation Sector
6.4 APAC CRS Market Analysis, By Country, 2013 – 2022 (US$ Bn) 
      6.4.1 Overview
              6.4.1.1 Segment Share, 2013 – 2022 (%)
      6.4.2 China
      6.4.3 India
      6.4.4 Oceania (Australia and New Zealand) 
      6.4.5 Japan
      6.4.6 Rest of APAC

Chapter 7 MEA CRS Market Analysis, 2013 – 2022 (US$ Bn) 
7.1 Key Trends Analysis
7.2 MEA CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      7.2.1 Overview
              7.2.1.1 Segment Share, 2013 – 2022 (%)
      7.2.2 Smartphones
      7.2.3 Tablets
      7.2.4 Desktops
      7.2.5 Netbooks/Laptops
7.3 MEA CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      7.3.1 Overview
              7.3.1.1 Segment Share, 2013 – 2022 (%)
      7.3.2 E-commerce & Retail Sector
      7.3.3 Healthcare Sector
      7.3.4 Banking and Financial Institutions
      7.3.5 Tourism & Hospitality Sector
      7.3.6 Transportation Sector
7.4 MEA CRS Market Analysis, By Country, 2013 – 2022 (US$ Bn) 
      7.4.1 Overview
              7.4.1.1 Segment Share, 2013 – 2022 (%)
      7.4.2 GCC Countries
      7.4.3 Israel
      7.4.4 South Africa
      7.4.5 Rest of MEA

Chapter 8 Latin America CRS Market Analysis, 2013 – 2022 (US$ Bn) 
8.1 Key Trends Analysis
8.2 Latin America CRS Market Analysis, By Devices, 2013 – 2022 (US$ Bn) 
      8.2.1 Overview
              8.2.1.1 Segment Share, 2013 – 2022 (%)
      8.2.2 Smartphones
      8.2.3 Tablets
      8.2.4 Desktops
      8.2.5 Netbooks/Laptops
8.3 Latin America CRS Market Analysis, By Application Sector, 2013 – 2022 (US$ Bn) 
      8.3.1 Overview
              8.3.1.1 Segment Share, 2013 – 2022 (%)
      8.3.2 E-commerce & Retail Sector
      8.3.3 Healthcare Sector
      8.3.4 Banking and Financial Institutions
      8.3.5 Tourism & Hospitality Sector
      8.3.6 Transportation Sector
8.4 Latin America CRS Market Analysis, By Country, 2013 – 2022 (US$ Bn) 
      8.4.1 Overview
              8.4.1.1 Segment Share, 2013 – 2022 (%)
      8.4.2 Brazil
      8.4.3 Mexico
      8.4.4 Rest of Latin America

Chapter 9 Company Profiles
9.1 Amazon.com, Inc. 
9.2 Apple, Inc. 
9.3 Baidu
9.4 DS-IQ, Inc. 
9.5 Facebook, Inc. 
9.6 Flytxt
9.7 Google, Inc. 
9.8 InMobi
9.9 IGATE Corporation
9.10 Microsoft Corporation

List of Figures 

FIG. 1 Market Segmentation: Global Context Rich Systems Market
FIG. 2 Global CRS Market, 2013 – 2022, Revenue (US$ Mn) and Y-o-Y Growth (%)
FIG. 3 Global CRS Market, by Devices, 2014 (US$ Mn) 
FIG. 4 Global CRS Market, by End-use Industry, 2014 (US$ Mn) 
FIG. 5 Global CRS Market, by Geography, 2014 (US$ Mn) 
FIG. 6 Global CRS Market, 2013 – 2022, Revenue (US$ Mn) and Y-o-Y Growth (%)
FIG. 7 Context Life Cycle
FIG. 8 Ability to Automate Decision Making Processes, by Channel & Performance
FIG. 9 Context Rich Systems Distribution Analysis
FIG. 10 Global Connected Devices Market Shipment and Forecast, 2012 – 2017 (in Million Units) 
FIG. 11 Global CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 12 Global CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 13 Global CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 14 Global CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 15 Global E-Commerce & Retail Sector Market, Revenue and YoY (%), 2013 – 2020 (US$ Bn) 
FIG. 16 Global CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 17 Global CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 18 Global CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 19 Global CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 20 Global CRS Transportation Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 21 Market Positioning of Key Players, 2013
FIG. 22 B2B Content marketing Trends in North America, 2014
FIG. 23 Use of various social media sites to distribute content in North America, 2014
FIG. 24 Smartphone Market Share in North America, 2014
FIG. 25 North America CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 26 North America CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 27 North America CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 28 North America CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 29 North America CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 30 North America CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 31 North America CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 32 North America CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 33 North America CRS Transportation Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 34 U.S. Web Sales, Revenue and YoY (%), 2004 – 2014 (US$ Bn) 
FIG. 35 U.S. CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 36 Rest of North America CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 37 Europe – Total Online Advertising Spend, 2006 – 2014 (US$ Bn) 
FIG. 38 Europe Online Ad Growth, By Country, 2014
FIG. 39 Europe – Ad Spend, By Category, 2013 and 2014 (US$ Bn) 
FIG. 40 Europe Connected Devices Market Shipment and Forecast, 2005 – 2020 (in Million Units) 
FIG. 41 Europe CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 42 Europe CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 43 Europe CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 44 Europe CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 45 Europe CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 46 European Online percentage of Retail Sales Market Share, By Country, 2014 and 2015 (Est.) 
FIG. 47 Europe CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 48 Europe CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 49 Europe CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 50 Europe CRS Transportation Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 51 EU5 CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 52 CIS CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 53 Rest of Europe CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 54 APAC Context Rich Systems Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 55 APAC CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 56 APAC CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 57 APAC CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 58 APAC CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 59 APAC Countries in Top 10 Ad Spend markets, 2014 and 2017
FIG. 60 APAC CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 61 APAC CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 62 APAC CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 63 APAC CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 64 APAC CRS Transportation Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 65 China CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 66 India CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 67 Oceania (Australia and New Zealand) CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 68 Japan CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 69 Rest of APAC CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 70 MEA CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 71 MEA CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 72 MEA CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 73 MEA CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 74 MEA CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 75 MEA CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 76 MEA CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 77 MEA CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 78 MEA CRS Transportation Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 79 GCC Countries CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 80 Israel CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 81 South Africa CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 82 Rest of MEA CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 83 Latin America Context Rich Systems Market, 2013 – 2022 (US$ Mn) 
FIG. 84 Latin America CRS Market, By Smartphone, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 85 Latin America CRS Market, By Tablets, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 86 Latin America CRS Market, By Desktops Revenue and Forecast, 2013 – 2022 (US$ Mn)
FIG. 87 Latin America CRS Market, By Netbooks/Laptops Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 88 Latin America CRS E-Commerce & Retail Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 89 Latin America CRS Healthcare Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 90 Latin America CRS BFSI Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 91 Latin America CRS Tourism & Hospitality Sector Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 92 Latin America CRS Transportation Market, Revenue and Forecast, 2013 – 2022 
(US$ Mn) 
FIG. 93 Brazil CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 94 Mexico CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn) 
FIG. 95 Rest of Latin America CRS Market, Revenue and Forecast, 2013 – 2022 (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global CRS Market (2015 and 2022) 
TABLE 2 Global CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 3 Global CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 4 North America CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 5 North America CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 6 North America CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 7 Europe CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 8 Europe CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 9 Europe CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 10 APAC CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 11 APAC CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 12 APAC CRS Market Segment Share, By Country, 2013 – 2022 (%)
TABLE 13 MEA CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 14 MEA CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 15 MEA CRS Market Segment Share, By Country, 2013 – 2022 (%)
TABLE 16 Latin America CRS Market Segment Share, By Devices, 2013 – 2022 (%)
TABLE 17 Latin America CRS Market Segment Share, By Application Sector, 2013 – 2022 (%)
TABLE 18 Latin America CRS Market Segment Share, By Country, 2013 – 2022 (%)

Context rich systems comprise collections of raw data from a user’s surrounding environment and subsequently response to the user action through advance analytics. Data collection is performed through a large number of sensors and actuators. The raw data varies in diversity, speed, and size. Drawing intelligent inferences from collected data requires integration, consolidation, and distribution of the information associated with devices and programs. Sensors and actuators play a significant role in raw data collection and contextually aware computing systems. These components are systems that collect a number of diverse signals about the user and their context including their location, the weather, the device they are on, and the speed at which they are traveling. 

In 2014, the smartphones segment held the largest market share globally of the overall context rich systems market. The market presence of connected devices and the high rate of mobile penetration are expected to drive the market for CRS solutions during the forecast period, as more users would proportionately increase the total sales of e-commerce & retail portals. Due to the strong penetration of smartphones, mobile-based advertising has emerged as the next big segment to revolutionize the way marketing is carried out. Desktop systems are expected to exhibit minimal demand as compared to other connected devices, as the segment is estimated to witness a substantial decline in the total number of unit shipments during the period from 2012 to 2017.

The major beneficiaries of context rich systems are both commercial and enterprise-level users, depending upon their requirements. The different applications wherein context rich systems can play a pivotal role in steering the growth of respective markets include e-commerce & retail, healthcare, BFSI, tourism & hospitality, and transportation. Key factors driving the growth of the context rich system market include intriguing focus on customer experience and increases in worldwide enterprise IT spending across verticals. Additionally, the growth of mobile subscribers; increasing demand for personal devices, such as smartphones and tablets; and companies’ leveraging of disruptive technology for customer reach are driving the context rich systems market.

Based on device type, the CRS market is segmented into smartphones, tablets, desktops, and netbooks/laptops. Based on factors such as budget, scalability, flexibility, and ease of use, users tend to choose a best-fit device in order to cater to their requirements and daily usage. Based on the application sector, the global context rich systems market is segmented into the e-commerce/retail, healthcare, banking, financial services and insurance (BFSI), tourism & hospitality, and transportation sectors. E-commerce is among those exhibiting the greatest growth. Customers are moving toward online shopping, and as such there is increased use of smartphones for mobile commerce. 

By region, North America was the largest contributor to the global context rich systems market in terms of revenue in 2014. Market growth in North America would be largely driven by the increasing number of organizations deploying CRS solutions for the marketing and advertisement of their products. Additionally, large enterprises would be investing toward the application of CRS into business strategies.  Europe held the second-largest revenue share of the overall context rich systems market in 2014. The CRS market in APAC is expected to achieve the fastest growth during the forecast period from 2015 to 2022. Strong GDP, economic growth, and revival of the manufacturing and industrial sectors are expected to primarily drive the economy of Asian countries. Opportunities from other regions, including Latin America (Brazil, Mexico, and Argentina) and MEA (Israel, GCC countries, and South Africa) are expected to further drive the growth of the global context rich systems market during the forecast period from 2015 to 2022. The global context rich systems market, in terms of revenue, was valued at US$ 1.74 Bn in 2014 and is forecasted to grow at a CAGR of 15.9% during the period 2015 to 2022.

global-context-rich-systems-market

Amazon.com, Inc., Apple Inc., Baidu, Inc., DS-IQ, Inc., Facebook, Inc., Google Inc., IBM Corporation, IGATE Corporation, InMobi, and Microsoft Corporation are some of the leading players in the context rich systems market.

 


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