Cloud Communication is hosting of telephone switching, telecommunication applications and data storage over service provider and being accessed through Internet. Cloud communication platforms provide a cloud based platform for advanced unified communication functionalities such as video calling, instant messaging and voice over Internet protocol (VoIP). Traditional communication systems incur heavy costs for hardware implementation and are less flexible in adoption of emerging technologies such as video conferencing and VoIP services, whereas cloud communication platforms are less costly and flexible in adoption of emerging communication functionalities. A private branch exchange (PBX) is a telephone network used within the company. With cloud communication the PBX can be hosted on a cloud at a lower cost as compared to its establishment in the organization. Cloud communication supports web real time communication which enables voice calling, video calling and file sharing between browsers without the support of external plugins.
Cloud communication platforms can broadly segmented on the basis of solution, service type deployment type and geography. On the basis of solution, the global cloud communication platforms market is segmented into application programming interface, VoIP, private branch exchange and web real time communications. On the basis of service type, the market for cloud communication platforms is categorized into managed services, maintenance and support services and consulting services. The cloud communication platforms could also be segmented on the basis of deployment of cloud services such as private, public and hybrid cloud services. Moreover, in terms of geographies, the global cloud communication platforms market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America regions. Cloud communication platforms show its strong presence in North America market as majority of the service providers are from North America. Asia-Pacific and Europe region is expected to have a heavy adoption of cloud communication platforms due to competitive pricing and product differentiation among telecommunication service providers.
Cloud communication platforms overcome the cost and rigid nature of traditional communication systems. The platforms integrate emerging technologies into a single application, thus reducing hassle of integrating multiple services provided by multiple vendors. In recent years, communication has evolved from standalone voice calling to video calls and VoIP. These evolved communications can easily be managed through cloud communication platforms. The platforms could provide the secured service providers such as net banking and social media with two way authentication for using its services. The evolvement of web real time communication is likely to boost the growth of the market. Technological advancements in cloud technology is also expected to drive the growth of market. Also, the growth of bring your own devices (BYOD) policy in workplace increases the load on communication network in the office, thus installation of cloud communication platform can solve the network congestion issue.
Cloud communication platforms require a heavy initial investment cost, thus could restraint the growth of market. Most of the platform providers depend on third party for cloud services. This dependency further impacts the growth of market as cloud service providers have a control on cloud. Cloud services are Internet based, thus speed of Internet connection would impact the cloud communication market. Moreover, security and privacy issues with cloud could further restraint the growth of market. Web real time communication is still in innovation phase and thus integrating cloud platforms with it, is expected to impact the growth of market.
The major participants in the cloud communications platform market include companies such as Xura Incorporation, Genband US LLC, 8x8 Inc., Twilio Inc., Nexmo, Comms-care, RingCentral Inc., Hookflash Inc. Cisco Systems Inc. and Plivo Inc.
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