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Cloud Communication Platform Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023

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Cloud Communication is hosting of telephone switching, telecommunication applications and data storage over service provider and being accessed through Internet. Cloud communication platforms provide a cloud based platform for advanced unified communication functionalities such as video calling, instant messaging and voice over Internet protocol (VoIP). Traditional communication systems incur heavy costs for hardware implementation and are less flexible in adoption of emerging technologies such as video conferencing and VoIP services, whereas cloud communication platforms are less costly and flexible in adoption of emerging communication functionalities. A private branch exchange (PBX) is a telephone network used within the company. With cloud communication the PBX can be hosted on a cloud at a lower cost as compared to its establishment in the organization. Cloud communication supports web real time communication which enables voice calling, video calling and file sharing between browsers without the support of external plugins.

Cloud communication platforms can broadly segmented on the basis of solution, service type deployment type and geography. On the basis of solution, the global cloud communication platforms market is segmented into application programming interface, VoIP, private branch exchange and web real time communications. On the basis of service type, the market for cloud communication platforms is categorized into managed services, maintenance and support services and consulting services. The cloud communication platforms could also be segmented on the basis of deployment of cloud services such as private, public and hybrid cloud services. Moreover, in terms of geographies, the global cloud communication platforms market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America regions. Cloud communication platforms show its strong presence in North America market as majority of the service providers are from North America. Asia-Pacific and Europe region is expected to have a heavy adoption of cloud communication platforms due to competitive pricing and product differentiation among telecommunication service providers.

Cloud communication platforms overcome the cost and rigid nature of traditional communication systems. The platforms integrate emerging technologies into a single application, thus reducing hassle of integrating multiple services provided by multiple vendors. In recent years, communication has evolved from standalone voice calling to video calls and VoIP. These evolved communications can easily be managed through cloud communication platforms. The platforms could provide the secured service providers such as net banking and social media with two way authentication for using its services. The evolvement of web real time communication is likely to boost the growth of the market. Technological advancements in cloud technology is also expected to drive the growth of market. Also, the growth of bring your own devices (BYOD) policy in workplace increases the load on communication network in the office, thus installation of cloud communication platform can solve the network congestion issue.

Cloud communication platforms require a heavy initial investment cost, thus could restraint the growth of market. Most of the platform providers depend on third party for cloud services. This dependency further impacts the growth of market as cloud service providers have a control on cloud. Cloud services are Internet based, thus speed of Internet connection would impact the cloud communication market. Moreover, security and privacy issues with cloud could further restraint the growth of market. Web real time communication is still in innovation phase and thus integrating cloud platforms with it, is expected to impact the growth of market.

The major participants in the cloud communications platform market include companies such as Xura Incorporation, Genband US LLC, 8x8 Inc., Twilio Inc., Nexmo, Comms-care, RingCentral Inc., Hookflash Inc. Cisco Systems Inc. and Plivo Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


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