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Published Date: 2014-02-14Number of Pages: 117

Breakfast Cereals Market (Product Type - Hot Cereals and Ready to Eat Cereals) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019

Global Breakfast Cereals Market: Snapshot 

Breakfast cereals form an incredibly large part of the daily diet in terms of overall consumer base around the world. Although breakfast cereals were originally available in and popularized in the U.S., globalization and product appeal soon brought some of the top cereal brands to international shores and convenience stores. Breakfast cereals now form a part of regular diet for nearly every middle class family in urban areas. 

The primary factor driving the global breakfast cereals market currently is the high rate of adoption of western culture, practices, and food consumption traits by eastern countries, especially those from the Asia Pacific. In fact, the overall increase in demand for breakfast cereals in emerging economies around the world is expected to be the sole driver for the global breakfast cereals market as a whole. This market is, however, currently being undermined by the drop in supply of palm oil, which is one of the key ingredients required to manufacture breakfast cereals. Additionally, developed economies are steadily moving towards alternative forms of breakfast foods, either due to the growing for convenience food such as cereal bars, or the consumption of other, more wholesome breakfasts. 

 By the end of 2016, the global breakfast cereals market is expected to reach US$38.3 bn in terms of revenue generated. This market is expected to expand at a steady CAGR of 4.10% within a forecast period from 2013 to 2019. By the end of 2019, the global breakfast cereals market is expected to reach US$43.2 bn. 

High Population in APAC Shows Key Opportunities for Cereal Manufacturers

Geographically speaking, the global breakfast cereals market had consistently held a very important position in the developed regions of North America and Europe in the previous decade. It is in these regions that the manufacturers of breakfast cereals have found the majority of their demand and scope for greater product innovation. After 2006, the consumption habits of the people in Asia Pacific began to change drastically, owing to several factors such as greater awareness of multiple food products and improvements in international trade and transportation. An older publication by the World Bank showed that the middle class population of India and China together is expected to reach 1.2 bn by 2030 at its current growth rate. This fact, coupled with the earlier shift in eating habits and tendencies is expected to propel the Asia Pacific demand for breakfast cereals. This is also augmented by the growing number of convenience stores that sell popular breakfast cereals, further increasing brand visibility, along with the growing scope of ecommerce in the food and beverage industry. 

Common Global Lifestyle Traits Point to RTE Cereal Consumption Spike

A generalized segmentation of the global breakfast cereals market can be done as per the cereal types, into hot cereals and ready-to-eat cereals. The former are chosen as the more appealing in terms of taste, fullness, and health. However, current trends of society – especially within urban areas where cereal consumption is much higher – shows that people prefer ready-to-eat cereals far more than hot cereals. A large percentage of the urban population in all countries is known to be engaged in hectic lives that revolve primarily around their work. This offers them little time when it comes to cooking food and therefore, allows a greater proportion of sales for RTE cereals. 

The key players currently associated with the global breakfast cereals market include General Mills, Kellogg’s, PepsiCo., and Post. Other prominent players in this market include Cereal Partners Worldwide, Post Holdings, and the Weetabix Food Company.

Table of Content

 

Chapter 1 Preface 11

1.1 Report Description 11

1.2 Scope and Definition 11

      1.2.1 Product segments covered in the report 11

      1.2.2 Regions covered in the report 11

1.3 Research Methodology 11

 

Chapter 2 Executive Summary 13

 

Chapter 3 Breakfast Cereals – Market Overview 16

3.1 Introduction 16

3.2 Drivers 17

      3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17

      3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 17

3.3 Restraints 18

      3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18

      3.3.2 Availability of alternative breakfast options undermines market growth 18

3.4 Opportunities 19

      3.4.1 New tastes and new consumer groups offer market growth opportunities 19

3.5 Challenges 19

      3.5.1 Expensive production of gluten-free products is expected to increase production cost 19

      3.5.2 Rising energy and commodity prices pose a big challenge for the market 20

3.6 Porter’s five forces analysis 22

      3.6.1 Bargaining power of suppliers 22

      3.6.2 Bargaining power of buyers 23

      3.6.3 Threat of new entrants 23

      3.6.4 Threat from substitutes 23

      3.6.5 Degree of competition 23

 

Chapter 4 Breakfast Cereals Market: By Product 24

 

Chapter 5 Breakfast Cereals Market: By Region 27

5.1 North America 28

      5.1.1 United States 30

               5.1.1.1 Market Overview 30

               5.1.1.2 Competitive Landscape 32

      5.1.2 Canada 35

               5.1.2.1 Market Overview 35

               5.1.2.2 Competitive Landscape 36

      5.1.3 Mexico 39

               5.1.3.1 Market Overview 39

               5.1.3.2 Competitive Landscape 41

5.2 Europe 43

      5.2.1 United Kingdom 44

               5.2.1.1 Market Overview 44

               5.2.1.2 Competitive Landscape 46

      5.2.2 Germany 49

               5.2.2.1 Market Overview 49

               5.2.2.2 Competitive Landscape 51

      5.2.3 France 53

               5.2.3.1 Market Overview 53

               5.2.3.2 Competitive Landscape 54

      5.2.4 Italy 56

               5.2.4.1 Market Overview 56

               5.2.4.2 Competitive Landscape 59

      5.2.5 Spain 60

               5.2.5.1 Market Overview 60

               5.2.5.2 Competitive Landscape 63

5.3 Asia Pacific 64

      5.3.1 Australia 67

               5.3.1.1 Market Overview 67

               5.3.1.2 Competitive Landscape 69

      5.3.2 Japan 72

               5.3.2.1 Market Overview 72

               5.3.2.2 Competitive Landscape 74

      5.3.3 South Korea 77

               5.3.3.1 Market Overview 77

               5.3.3.2 Competitive Landscape 79

      5.3.4 China 80

               5.3.4.1 Market Overview 80

               5.3.4.2 Competitive Landscape 82

      5.3.5 India 85

               5.3.5.1 Market Overview 85

               5.3.5.2 Competitive Landscape 87

5.4 Rest of the World 89

      5.4.1 Brazil 90

               5.4.1.1 Market Overview 90

               5.4.1.2 Competitive Landscape 92

      5.4.2 Russia 93

               5.4.2.1 Market Overview 93

               5.4.2.2 Competitive Landscape 96

      5.4.3 Turkey 97

               5.4.3.1 Market Overview 97

 

Chapter 6 Competitive Landscape 99

6.1 Company market share 99

6.2 Company presence across different markets 100

 

Chapter 7 Company Profiles 103

7.1 Kellogg Co. 103

      7.1.1 Company Overview 103

      7.1.2 Products & Segments 103

      7.1.3 Financial Performance 104

      7.1.4 Strategic Developments 104

7.2 General Mills 105

      7.2.1 Company Overview 105

      7.2.2 Products & Segments 105

      7.2.3 Financial Performance 106

      7.2.4 Strategic Developments 106

7.3 PepsiCo. 106

      7.3.1 Company Overview 107

      7.3.2 Products & Segments 107

      7.3.3 Financial Performance 107

      7.3.4 Strategic Developments 108

7.4 Cereal Partners Worldwide (CPW) 109

      7.4.1 Company Overview 109

      7.4.2 Products & Segments 109

      7.4.3 Financial Performance 109

      7.4.4 Strategic Developments 110

7.5 Post Holdings 112

      7.5.1 Company Overview 112

      7.5.2 Products & Segments 112

      7.5.3 Financial Performance 113

      7.5.4 Strategic Developments 113

7.6 The Weetabix Food Company 115

      7.6.1 Company Overview 115

      7.6.2 Products & Segments 115

      7.6.3 Financial Performance 115

      7.6.4 Strategic Developments 116

List of Figures 

 

FIG. 1 Global breakfast cereals market, 2010 – 2019 (USD Billion) 14

FIG. 2 Global Maize and Soybean Price Trend, 2007 – 2012 (USD / Kg) 20

FIG. 3 Breakfast cereals market: Porter’s five forces analysis 22

FIG. 4 Global breakfast cereals market share by region (in value terms) 27

FIG. 5 The U.S. breakfast cereals market share by company (by value), 2012 – 2019 33

FIG. 6 The U.S. breakfast cereals market share by distribution channel, by value, 2012 34

FIG. 7 Canada breakfast cereals market share by company (by value) 2012 – 2019 36

FIG. 8 Canada breakfast cereals market share, by distribution channel, by value, 2012 38

FIG. 9 Mexico breakfast cereals market share by company (by value) 2012 - 2019 42

FIG. 10 Mexico breakfast cereals market share by distribution channel (by value) 2012 42

FIG. 11 U.K. breakfast cereals market share by company (by value) 2012 - 2019 46

FIG. 12 U.K. breakfast cereals market share by distribution channel (by value) 2012 48

FIG. 13 Germany breakfast cereals market share by company (by value) 2012 – 2019 51

FIG. 14 Germany breakfast cereals market share by distribution channel (by value) 2012 52

FIG. 15 France breakfast cereals market share by company (by value) 2012 - 2019 55

FIG. 16 France breakfast cereals market share by distribution channel (by value) 2012 56

FIG. 17 Italy breakfast cereals market share by company (by value) 2012 – 2019 59

FIG. 18 Italy breakfast cereals market share by distribution channel (by value) 2012 60

FIG. 19 Spain breakfast cereals market share by company (by value) 2012 - 2019 63

FIG. 20 Spain breakfast cereals market share by distribution channel (by value) 2012 64

FIG. 21 Australia breakfast cereals market share by company (by value) 2012 - 2019 70

FIG. 22 Australia breakfast cereals market share by distribution channel (by value) 2012 72

FIG. 23 Japan breakfast cereals market share by company (by value) 2012 - 2019 75

FIG. 24 Japan breakfast cereals market share by distribution channel (by value) 2012 76

FIG. 25 South Korea breakfast cereals market share by company (by value) 2012 – 2019 79

FIG. 26 South Korea breakfast cereals market share by distribution channel (by value) 2012 80

FIG. 27 China breakfast cereals market share by company (by value) 2012 - 2019 84

FIG. 28 China breakfast cereals market share by distribution channel (by value) 2012 84

FIG. 29 India breakfast cereals market share by company(by value) 2012 – 2019 88

FIG. 30 India breakfast cereals market share by distribution channel (by value) 2012 89

FIG. 31 Brazil breakfast cereals market share by company (by value) 2012 - 2019 92

FIG. 32 Brazil breakfast cereals market share by distribution channel (by value) 2012 93

FIG. 33 Russia breakfast cereals market share by company (by value) 2012 - 2019 96

FIG. 34 Russia breakfast cereals market share by distribution channel (by value) 2012 97

FIG. 35 Global market share, 2012, by company, by value 99

FIG. 36 Competition in the clustered markets 101

FIG. 37 Kellogg’s Net Sales, 2010 – 2012 (USD Million) 104

FIG. 38 General Mills Net Sales, 2010 – 2012 (USD Million) 106

FIG. 39 PepsiCo. Net Sales, 2010 – 2012 (USD Million) 108

FIG. 40 CPW Worldwide Net Sales, 2010 – 2012 (USD Million) 110

FIG. 41 Post Holdings Net Sales, 2010 – 2012 (USD Million) 113

FIG. 42 The Weetabix Food Company Net Sales, 2010 – 2012 (USD Million) 115

List of Tables

 

TABLE 1 Global breakfast cereals market snapshot, 2012 & 2019 15

TABLE 2 Drivers for breakfast cereals market: Impact Analysis 18

TABLE 3 Restraints for breakfast cereals market: Impact Analysis 19

TABLE 4 Global breakfast cereals market size, by segment, 2010-2012 (Million Kg) 24

TABLE 5 Global breakfast cereals market size, by segment, 2013-2019 (Million Kg) 25

TABLE 6 Global breakfast cereals market size, by segment, 2010-2012 (USD million) 25

TABLE 7 Global breakfast cereals market size, by segment, 2013-2019 (USD million) 26

TABLE 8 North America breakfast cereals market size by segment, 2010-2012 (Million Kg) 28

TABLE 9 North America breakfast cereals market size by segment, 2013-2019 (Million Kg) 28

TABLE 10 North America breakfast cereals market size by segment, 2010-2012 (USD million) 29

TABLE 11 North America breakfast cereals market size by segment, 2013-2019 (USD million) 29

TABLE 12 The U.S. breakfast cereals market size by segment, 2010-2012 (Million Kg) 30

TABLE 13 The U.S. breakfast cereals market size by segment, 2013-2019 (Million Kg) 31

TABLE 14 The U.S. breakfast cereals market size by segment, 2010-2012 (USD million) 31

TABLE 15 The U.S. breakfast cereals market size by segment, 2013-2019 (USD million) 32

TABLE 16 Canada breakfast cereals market size by segment, 2010-2012 (Million Kg) 35

TABLE 17 Canada breakfast cereals market size by segment, 2013-2019 (Million Kg) 35

TABLE 18 Canada breakfast cereals market size by segment, 2010-2012 (USD million) 35

TABLE 19 Canada breakfast cereals market size, by segment, 2013-2019 (USD million) 36

TABLE 20 Mexico breakfast cereals market size by segment, 2010-2012 (Million Kg) 39

TABLE 21 Mexico breakfast cereals market size by segment, 2013-2019 (Million Kg) 39

TABLE 22 Mexico breakfast cereals market size by segment, 2010-2012 (USD million) 40

TABLE 23 Mexico breakfast cereals market size by segment, 2013-2019 (USD million) 40

TABLE 24 Europe breakfast cereals market size by segment, 2010-2012 (Million Kg) 43

TABLE 25 Europe breakfast cereals market size by segment, 2013-2019 (Million Kg) 43

TABLE 26 Europe breakfast cereals market size by segment, 2010-2012 (USD million) 44

TABLE 27 Europe breakfast cereals market size by segment, 2013-2019 (USD million) 44

TABLE 28 U.K. breakfast cereals market size by segment, 2010-2012 (Million Kg) 45

TABLE 29 U.K. breakfast cereals market size by segment, 2013-2019 (Million Kg) 45

TABLE 30 U.K. breakfast cereals market size by segment, 2010-2012 (USD million) 45

TABLE 31 U.K. breakfast cereals market size by segment, 2013-2019 (USD million) 46

TABLE 32 Germany breakfast cereals market size by segment, 2010-2012 (Million Kg) 49

TABLE 33 Germany breakfast cereals market size by segment, 2013-2019 (Million Kg) 50

TABLE 34 Germany breakfast cereals market size by segment, 2010-2012 (USD million) 50

TABLE 35 Germany breakfast cereals market size by segment, 2013-2019 (USD million) 50

TABLE 36 France breakfast cereals market size by segment, 2010-2012 (Million Kg) 53

TABLE 37 France breakfast cereals market size by segment, 2013-2019 (Million Kg) 53

TABLE 38 France breakfast cereals market size by segment, 2010-2012 (USD million) 54

TABLE 39 France breakfast cereals market size, by segment, 2013-2019 (USD million) 54

TABLE 40 Italy breakfast cereals market size by segment, 2010-2012 (Million Kg) 57

TABLE 41 Italy breakfast cereals market size by segment, 2013-2019 (Million Kg) 57

TABLE 42 Italy breakfast cereals market size by segment, 2010-2012 (USD million) 57

TABLE 43 Italy breakfast cereals market size, by segment, 2013-2019 (USD million) 58

TABLE 44 Spain breakfast cereals market size by segment, 2010-2012 (Million Kg) 61

TABLE 45 Spain breakfast cereals market size by segment, 2013-2019 (Million Kg) 61

TABLE 46 Spain breakfast cereals market size by segment, 2010-2012 (USD million) 61

TABLE 47 Spain breakfast cereals market size by segment, 2013-2019 (USD million) 62

TABLE 48 Asia Pacific breakfast cereals market size by segment, 2010-2012 (Million Kg) 65

TABLE 49 Asia Pacific breakfast cereals market size by segment, 2013-2019 (Million Kg) 65

TABLE 50 Asia Pacific breakfast cereals market size by segment, 2010-2012 (USD million) 66

TABLE 51 Asia Pacific breakfast cereals market size by segment, 2013-2019 (USD million) 66

TABLE 52 Australia breakfast cereals market size by segment, 2010-2012 (Million Kg) 67

TABLE 53 Australia breakfast cereals market size by segment, 2013-2019 (Million Kg) 68

TABLE 54 Australia breakfast cereals market size by segment, 2010-2012 (USD million) 68

TABLE 55 Australia breakfast cereals market size by segment, 2013-2019 (USD million) 69

TABLE 56 Whole grain labeling of foods in Australia 71

TABLE 57 Japan breakfast cereals market size by segment, 2010-2012 (Million Kg) 73

TABLE 58 Japan breakfast cereals market size by segment, 2013-2019 (Million Kg) 73

TABLE 59 Japan breakfast cereals market size by segment, 2010-2012 (USD million) 73

TABLE 60 Japan breakfast cereals market size by segment, 2013-2019 (USD million) 74

TABLE 61 South Korea breakfast cereals market size by segment, 2010-2012 (Million Kg) 77

TABLE 62 South Korea breakfast cereals market size by segment, 2013-2019 (Million Kg) 77

TABLE 63 South Korea breakfast cereals market size by segment, 2010-2012 (USD million) 78

TABLE 64 South Korea breakfast cereals market size by segment, 2013-2019 (USD million) 78

TABLE 65 China breakfast cereals market size by segment, 2010-2012 (Million Kg) 81

TABLE 66 China breakfast cereals market size by segment, 2013-2019 (Million Kg) 81

TABLE 67 China breakfast cereals market size by segment, 2010-2012 (USD million) 81

TABLE 68 China breakfast cereals market size by segment, 2013-2019 (USD million) 82

TABLE 69 India breakfast cereals market size by segment, 2010-2012 (Million Kg) 85

TABLE 70 Indian breakfast cereals market size by segment, 2013-2019 (Million Kg) 86

TABLE 71 Indian breakfast cereals market size by segment, 2010-2012 (USD million) 86

TABLE 72 Indian breakfast cereals market size by segment, 2013-2019 (USD million) 87

TABLE 73 Brazil breakfast cereals market size by segment, 2010-2012 (Million Kg) 90

TABLE 74 Brazil breakfast cereals market size by segment, 2013-2019 (Million Kg) 90

TABLE 75 Brazil breakfast cereals market size by segment, 2010-2012 (USD million) 91

TABLE 76 Brazil breakfast cereals market size by segment, 2013-2019 (USD million) 91

TABLE 77 Russian breakfast cereals market size by segment, 2010-2012 (Million Kg) 94

TABLE 78 Russian breakfast cereals market size, by segment, 2013-2019 (Million Kg) 94

TABLE 79 Russian breakfast cereals market size, by segment, 2010-2012 (USD million) 95

TABLE 80 Russian breakfast cereals market size, by segment, 2013-2019 (USD million) 95

TABLE 81 Post Holdings Breakfast Cereals Product Line 112

Breakfast cereals are a wide variety of cereal products consumed all over the world, majorly as a breakfast item or a snack. Breakfast cereals originated and were popularized mainly in the U.S., but in the past few decade they have spread to all developed economies as well as most developing economies. The increasing preference for Western dietary patterns in developing countries has led to significant growth of the global breakfast cereals market in recent years.

The report examines the global breakfast cereals market’s historical figures, illustrating its growth trajectory to its present form. The past and present market figures regarding value and volume are analyzed to present a reliable estimate of the global breakfast cereals market’s growth trajectory in the period from 2013 to 2019. Trusted analytical tools such as SWOT analysis, Porter’s five forces analysis, and market attractiveness analysis have been used in the report to ensure the accuracy of the data presented in the report.

Overview of the Global Breakfast Cereals Market
According to detailed research conducted by TMR analysts, the global breakfast cereals market was worth US$32.5 bn in 2012. The high value of the breakfast cereals market can be attributed to its cosmopolitan spread and steadily increasing demand. The market is expected to exhibit a steady 4.1% CAGR from 2013 to 2019, reaching a projected value of US$43.2 bn by 2019.

Breakfast cereals are of two types: hot and ready to eat (RTE). Due to the minimal preparation required for RTE breakfast cereals, they enjoy immense popularity in North America and Europe. A whopping 85% of the demand for breakfast cereals from these two developed regions consisted of RTE cereals. In contrast, the traditional preference for a hot breakfast in Asia Pacific has led to better prospects for the hot cereals segment in Asia Pacific. Hot cereals are further expected to rise in demand over the forecast period. By the end of the forecast period, hot cereals are expected to account for 18% of the global breakfast cereals market.

Geographically, North America and Europe account for the majority of the global breakfast cereals market at present, due to the early adoption of breakfast cereals as the standard breakfast fare. In contrast, the Asia Pacific market for breakfast cereals has been a late bloomer and has shown impressive growth rates in the past few decades. Over the forecast period, the Asia Pacific breakfast cereals market is expected to exhibit the highest growth rate, leading to a respectable 13% share in the global market by 2019.

Companies Mentioned in the Research Report
The report profiles and examines major companies operating in the global breakfast cereals market, such as Kellogg Co., PepsiCo., General Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix Food Company. This provides a complete picture of the competitive landscape of the global breakfast cereals market.

Segmentation of the global breakfast cereals market by product type:

  • Hot Cereals
  • Ready to Eat Cereals

Major regions analyzed in this research report are: 

  • Europe
  • North America 
  • Asia Pacific 
  • Rest of the World 

This report gives you access to decisive data such as:

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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