Beer is an alcoholic beverage made using malt, water, yeast, and hops. It is one of the oldest brewed and consumed in beverages the world. Statistics show that beer production reached 1.93 billion hectoliters in 2011, from just 1.3 billion hectoliters in 1998. This growth is an indicator of the burgeoning global beer market in the past few years. Besides the basic ingredients listed above, beer uses different brewing techniques and ingredients for achieving several varieties and tastes.
The report studies this market on the basis of types of beers and geography. The types of beers studied in the global beer market research report are premium beers, light beers, imported beers, malt liquors, superpremium beers, popular beers, malternatives, nonalcoholic beers, and ice beers. The exhaustive research report studies each of these aspects in great detail to understand their respective growth drivers, opportunities, challenges, and restraints. The report also estimates their market shares and gives a roadmap for the future. Geographically, the global beer market is segmented into Asia Pacific, North America, Europe, and Rest of the World.
The report offers an in-depth insight into the strengths, weaknesses, opportunities, and threats the global beer market faces. It also gives a region-wise assessment of the growth of the global beer market and the possible strategies to accelerate growth in the years to come.
Overview of the Global Beer Market
Beer, an alcoholic beverage, is consumed across the globe by several people. In recent times, the global beer market has witnessed a sudden surge due to various reasons. The beer market has registered significant growth in the world due to the establishment of several local breweries. Other factors contributing to the high growth rate of the global beer market are various promotional activities, strong marketing strategies, social acceptance of beer as a drink, rising disposable incomes, and increasing number of beer-consuming population.
The global beer market also faces some restraints, such as high taxes and duties in certain regions, seasonality and climatic conditions, government rules and regulations, demographics and social norms, health regulations, and a host of substitute products that offer alternatives to the beer market. The other big impediment for the global beer market is the high investment it demands for both manufacturing and selling.
The global beer market also faces the massive challenge of ever-increasing fuel prices, fluctuating rate of employee retention, and unstable consumer spending due to economic pressures. However, as economies emerge from financial crises, the beer market is expected to regain strength due to an increase in spending capacity. Innovative beer concoctions and brews and smart marketing methods will also prove to be beneficial for the global beer market. Tapping into the unmet demands of the health-conscious population will also benefit the beer market in the coming future.
Players in the Global Beer Market
The key players profiled in the research report about the global beer market are Anheuser-Busch InBev Sapporo Breweries, Asia Pacific Breweries, Asahi Breweries, Grupo Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company, Kirin Brewery, Yanjing Brewery, and Tsingtao Breweries.
The global beer market is segmented on the basis of:
- Light Beers
- Premium Beers
- Imported Beers
- Popular Beers
- Superpremium Beers
- Malt Liquors
- Ice Beers
- Non-Alcoholic Beers
This market research report analyzes the following geographies:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments