Transparency Market Research’s report titled ‘Beer Market - Global Industry Size, Share, Trends, Analysis and Forecasts, 2012 – 2018’ sizes and studies the global market for one of the most popular alcoholic beverages in the world. This report is a comprehensive resource for managerial level professionals in the beer industry, key decision makers in breweries or marketing companies, import and export managers, and strategic planners. This insightful market research report provides statistics-backed insights into key markets based on both product type and geographical markets. The various market segments as well as trends that prevail in the global beer industry are analyzed in the report. Other critical factors such as growth stimulators and inhibitors are studied in detail, complete with recommendations from our expert analysts.
The beer market report also provides detailed market projections over the forecast period to help users make well-informed business decisions. The beer industry is projected to reach its peak in certain parts of the world, whereas in other geographical regions that do not offer much growth-potential, the market is likely to remain stagnant. At the same time, other drinks such as wine and spirits could eat into the market share of beer in some regions of the world.
The report further moves towards providing an in-depth analysis using Porter’s five force model that offers a perspective on the future positions of buyers and suppliers as well as threat from substitutes. The Company Profiles section is yet another insights-rich part of this profile that comprises detailed information about leading market players in the beer industry. Company Profiles encompass an overview, financial standing, SWOT analysis, product portfolio and recent developments of each of the companies mentioned in this section.
The Company Profiles offers valuable information about key market players such as: Sapporo Breweries, Anheuser-Busch InBev, Asahi Breweries, Asia Pacific Breweries, Carlsberg Breweries A/S, Grupo Modelo, Heineken N.V., Kirin Brewery, Molson Coors Brewing Company, Tsingtao Breweries, and Yanjing Brewery.
Beer is among the handful alcoholic beverages that have been consumed for centuries. Starch from malted barley is fermented and brewed to produce beer. Varied forms of beer can be obtained by effecting alterations to this basic beer brewing process. Some of the most common types of beers consumed today include: bitters, ales, and stouts. Other types of beer are: standard beer, low/no alcoholic content beer, premium lager, crafted beer, and specialty beers. Production, distribution and sale are the three operational pillars of the beer industry, and professionals working across each of these verticals need to keep abreast of the latest industry-specific developments to take strategic decisions.
Transparency Market Research estimates that the global beer market was worth USD 104,978.3 million in 2010, with a projected value of USD 137,458.9 million by 2015. Our analysts anticipate CAGR to hover at 6.3% between 2010 and 2015.
The report indicates that the growth of the beer market will be moderate in regions such as Europe and the United States that have already reached maturity. However, growth prospects do not look overtly buoyant in countries such as China, India, Thailand and Nigeria either. This can be attributed to the existence of other competing alcoholic drinks in the market, such as wine and spirits. The global beer market is largely dominated by Europe and the scope for growth continues to appear optimistic here.
Key growth stimulators in the beer market are: rising disposable incomes, creative marketing and promotional tactics, and a steady growth in the number of beer consumers. Technological advancements that help introduce techniques for improvements to beer are also likely to propel the market further. On the other hand, growth in the beer market could be restricted by factors such as: climatic conditions, demographics, government regulations, seasonality, and tax duties.
- Light Beers
- Premium Beers
- Imported Beers
- Popular Beers
- Superpremium Beers
- Malt Liquors
- Ice Beers
- Non-Alcoholic Beers
This market research report analyzes the following geographies:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements in the micro servers industry
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments