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Published Date: 2015-05-21Number of Pages: 52

Baby Drinks Market ( Infant Formula and Baby Juice)- Asia Pacific Industry Analysis Size Share Growth Trend Forecast 2014 - 2020

In terms of revenue, Asia Pacific baby drinks market was valued at USD 10494.8 million in 2014. The market is expected to expand at a CAGR of 7.9% from 2015 to 2020 to account for USD 18291.6 million in 2020. In terms of volume, Asia Pacific baby drinks market was valued at 863.6 million units in 2014 and is anticipated to reach 1487.2 million units in 2020, expanding at a CAGR of 7.7% from 2015-2020.

Baby drinks comprises baby juice and infant formula. All baby drinks based on fruit juices that are designed for the consumption by children under three years are included under baby juices. Examples of baby juices are Gerber Ready-To-Drink Pear Juice and Heinz All Ages among others. Infant formula is a dried milk product that is formulated to duplicate the nutrient content of natural breast milk by rehydration with water. Infant formula drinks are most commonly based on cow milk or soy milk and the examples include Nutrica Infant Formula, Hipp Organic First Infant Milk and Pasteur Baby Milk. Baby drinks in Asia Pacific are mainly distributed through hypermarkets, supermarkets, independent retailers and convenience stores.

The demand for baby juice is declining across Asia Pacific as it is not very popular. Moreover, baby juice has low penetration rate in this region as it is not available everywhere. Consumers mainly prefer infant formula due to rise in the number of working women and changes in lifestyle. Moreover, infant formula is considered to be the sole source of nutrition for babies. High nutrition content in baby drinks coupled with the preference of doctors for baby drinks is anticipated to boost the growth of this market in the major countries of Asia Pacific including India, Japan, Australia and China among others during the forecast period. 

Active promotions by baby drinks manufacturers, health and wellness trends and growing varieties of products are the major drivers contributing to the expansion of the baby drinks market in Asia Pacific. Based on different types of baby drinks, infant formula is anticipated to witness substantial growth over the anticipate period, as it is the best substitute for breast feeding and consumers are more interested to have quick meals due to their busy life style. 


The baby drinks market has been segmented by types of baby drinks into –baby juice and infant formula. Baby juice is further segmented into ready to drink and concentrated. Infant formula market is anticipated to dominate the baby drinks market in Asia Pacific during the forecast period. Increasing consciousness of parents regarding the significance of balanced and proper nutrition for babies is one of the important driving factors of baby drinks market in Asia Pacific. In addition, the demand for baby drinks has increased in Taiwan due to increase in the birth rate in 2012.

By country, the market has been segmented into India, South Korea, Australia China, Japan and Rest of Asia Pacific. China, among all the countries has experienced high growth in the forecast period followed by the India and Australia. Trend shows that demand for baby juice is declining across Asia Pacific and consumers prefer infant formula due to busy lifestyles and easy to make factors. Increasing number of working women and increase in birth rate are the key drivers responsible for the growth of baby drinks market in Asia Pacific. However, the major restraint for the baby drinks market is low birth rates in Japan and a preference for breast feeding among others. 

The key players operating in baby drinks market are Nestle S.A.(Switzerland), H.J. Heinz Company(United States), Mead Johnson Nutrition Company(United States), Danone(France) and Beingmate Group Co. Ltd.(China) among others. 

 

Chapter 1 Preface

1.1 Report Description

     1.1.1 Market segmentation

1.2 Research Methodology

 

Chapter 2 Executive Summary

2.1 Asia Pacific Baby Drinks Market Snapshot, 2014 – 2020 (USD million)

2.2 Asia Pacific Baby Drinks Market, 2013 – 2020 (USD million)

2.3 Asia Pacific Baby Drinks market, 2013 – 2020 (Kg million)

 

Chapter 3 Asia Pacific Baby Drinks Market, by Country- 2014-2020

3.1 China

     3.1.1 Baby Drinks Market: By Type

     3.1.2 China Baby Drinks Company Share

     3.1.3 China Baby Drinks Distribution Channel, share, 2013 (%)

3.2 India

     3.2.1 Baby Drinks Market: By Type

     3.2.2 India Baby Drinks Company Share

     3.2.3 India Baby Drinks Distribution Channel, share, 2013 (%)

3.3 Australia

     3.3.1 Baby Drinks Market: By Type

     3.3.2 Australia Baby Drinks Company Share

     3.3.3 Australia Baby Drinks Distribution Channel, share, 2013 (%)

3.4 South Korea

     3.4.1 Baby Drinks Market: By Type

     3.4.2 South Korea Baby Drinks Company Share

     3.4.3 South Korea Baby Drinks Distribution Channel, share, 2013 (%)

3.5 Japan

     3.5.1 Baby Drinks Market: By Type

     3.5.2 Japan Baby Drinks Company Share

     3.5.3 Japan Baby Drinks Distribution Channel, share, 2013 (%)

3.6 Rest of Asia Pacific

     3.6.1 Baby Drinks Market: By Type

     3.6.2 Rest of Asia Pacific Baby Drinks Company Share

     3.6.3 Rest of Asia Pacific Baby Drinks Distribution Channel, share, 2013 (%)

 

Chapter 4 Company Profiles

4.1 Nestle S.A.

     4.1.1 Company Overview

     4.1.2 Financial overview

     4.1.3 Business strategies

     4.1.4 Recent developments

4.2 H.J. Heinz Company

     4.2.1 Company Overview

     4.2.2 Financial overview

     4.2.3 Business strategies

     4.2.4 Recent developments

4.3 Mead Johnson Nutrition Company

     4.3.1 Company Overview

     4.3.2 Financial overview

     4.3.3 Business strategies

     4.3.4 Recent developments

4.4 Danone

     4.4.1 Company Overview

     4.4.2 Financial overview

     4.4.3 Business strategies

     4.4.4 Recent developments

4.5 Beingmate Group Co. Ltd.

     4.5.1 Company Overview

     4.5.2 Financial overview

     4.5.3 Business strategies

     4.5.4 Recent developments

List of Figures 

 

FIG. 1 Asia Pacific Baby Drinks Market, 2013 – 2020 (USD million)

FIG. 2 Asia Pacific Baby Drinks Market, 2013 – 2020 (Kg million)

FIG. 3 China Baby Drinks Market, Value Vs Volume, Market Size, 2013– 2020 (USD Million)

FIG. 4 China Baby Drinks Company Share, 2013 (Value %)

FIG. 5 China Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 6 India Baby Drinks Market, Value Vs Volume, Market Size , 2013 – 2020 (USD Million)

FIG. 7 India Baby Drinks Company Share, 2013 (Value %)

FIG. 8 India Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 9 Australia Baby Drinks Market, Value Vs Volume, Market Size, 2013– 2020 (USD Million)

FIG. 10 Australia Baby Drinks Company Share, 2013 (Value %)

FIG. 11 Australia Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 12 South Korea Baby Drinks Market, Value Vs Volume, Market Size, 2013– 2020 (USD Million)

FIG. 13 South Korea Baby Drinks Company Share, 2013 (Value %)

FIG. 14 South Korea Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 15 Japan Baby Drinks Market, Value Vs Volume, Market Size, 2013– 2020 (USD Million)

FIG. 16 Japan Baby Drinks Company Share, 2013 (Value %)

FIG. 17 Japan Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 18 Rest of Asia Pacific Baby Drinks Market, Value Vs Volume, Market Size, 2013– 2020 (USD Million)

FIG. 19 Rest of Asia Pacific Baby Drinks Company Share, 2013 (Value %)

FIG. 20 Rest of Asia Pacific Baby Drinks Distribution Channel, 2013 (Value %)

FIG. 21 Nestle S.A., Annual Revenue, 2011 – 2013 (USD billion)

FIG. 22 H.J. Heinz Company, Annual Revenue, 2011 – 2013, (USD billion)

FIG. 23 Mead Johnson Nutrition Company, Annual Revenue, 2011 – 2013, (USD billion)

FIG. 24 Danone, Annual Revenue, 2011 – 2013, (USD billion)

FIG. 25 Beingmate Group Co. Ltd., Annual Revenue, 2011 – 2013, (USD billion)

List of Tables

 

TABLE 1 Asia Pacific Baby Drinks Market Snapshot 2014 Vs 2020

TABLE 2 China Infant Formula, Market Analysis (2013 – 2020)

TABLE 3 China Baby Juice Market Analysis (2013 – 2020)

TABLE 4 China Baby Drinks Company Share, 2013(%)

TABLE 5 India Infant Formula, Market Analysis (2013 – 2020)

TABLE 6 India Baby Juice Market Analysis (2013 – 2020)

TABLE 7 India Baby Drinks Company Share, 2013 (%)

TABLE 8 Australia Infant Formula Market Analysis (2013 – 2020)

TABLE 9 Australia Baby Juice Market Analysis (2013 – 2020)

TABLE 10 Australia Baby Drinks Company Share, 2013(%)

TABLE 11 South Korea Infant Formula, Market Analysis (2013 – 2020)

TABLE 12 South Korea Baby Juice Market Analysis (2013 – 2020)

TABLE 13 South Korea Baby Drinks Company Share, 2013(%)

TABLE 14 Japan Infant Formula, Market Analysis (2013 – 2020)

TABLE 15 Japan Baby Juice Market Analysis (2013 – 2020)

TABLE 16 Japan Baby Drinks Company Share, 2013(%)

TABLE 17 Rest of Asia Pacific Infant Formula, Market Analysis (2013 – 2020)

TABLE 18 Rest of Asia Pacific Baby Juice Market Analysis (2013 – 2020)

TABLE 19 Rest of Asia Pacific Baby Drinks Company Share, 2013(%)

Baby drinks include products such as infant formula and baby juice and are typically consumed by children below the age of three. Infant formula is a dried milk product designed for infants to provide the required amount of nutrients. The baby juice market is sub-categorized into ready-to-drink baby juice and concentrated baby juice. Baby drinks are sold in various pharmacies, supermarkets, convenience stores, and hypermarkets.

The Asia Pacific baby drinks market is segmented on the basis of type into infant formula and baby juice. Based on type, in terms of revenue, the Asia Pacific baby drinks market was dominated by the infant formula segment in 2013. The infant formula segment accounted for a 98.8% share in the Asia Pacific baby drinks market in 2013 and is expected to maintain its dominant position in the years to come.

The overview section of the Asia Pacific baby drinks market report studies details such as market drivers, restraints, opportunities, key players, and current trends. Porter’s five force model is utilized in the report to study feasibility of new projects. With SWOT analysis, the feasibility of new products is studied for all the leading players in the Asia Pacific baby drinks market. A competitive analysis of the Asia Pacific baby drinks market is conducted for the report by considering new baby drinks introduced by the leading players and the new entrants.

Overview of the Asia Pacific Baby Drinks Market

The Asia Pacific baby drinks market is expected to rise from US$10.49 bn in 2013 to US$18.29 bn by 2020, expanding at a 7.90% CAGR during the period from 2014 to 2020. The Asia Pacific baby drinks market is predicted to undergo various changes and innovations as the leading players are introducing new baby drinks in the years to come. The increase in the number of working women and busy lifestyles will boost the Asia Pacific baby drinks market. Infant formula is commonly used as a substitute to breast milk. Recommendations by pediatricians, a preference towards baby drinks owing to busy lifestyles, and the availability of various flavors in nutritional baby drinks are predicted to propel the Asia Pacific baby drinks market in the coming few years.

However, the demand for baby juice is expected to decrease due to its high sugar content. As baby juices are not easily available everywhere, they carry low penetration rate. However, increasing varieties of baby drinks, the growing trend of health and wellness, and constant promotions by the leading companies are some of the factors expected to drive the Asia Pacific baby drinks market in the years to come. 

The Asia Pacific baby drinks market is divided into India, China, Australia, Japan, South Korea, and Rest of Asia Pacific. The demand for baby drinks is expected to be the maximum in India. Conscious efforts taken by the leading companies to provide baby drinks with high nutrient content and the growing preference towards branded baby drinks is driving the Asia Pacific baby drinks market.

Companies mentioned in the research report

Some of the leading companies in the Asia Pacific baby drinks market are Nestle S.A., Nutricia, and Heinz Co. 

Key segments of the Baby Drinks Market

Asia Pacific Baby Drinks Market: By Type

  • Infant Formula
  • Baby Juice
    • Concentrated
    • Ready to drink

Major regions analyzed under this research report are:

  • Europe
  • North America
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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