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Published Date: 2014-10-07Number of Pages: 148

Soups Market - Asia Pacific Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

Asia Pacific Soups Market: Snapshot

The changing lifestyle in the Asia Pacific has brought about a healthy demand for different types of soups. Going forward, the consumption of soups in terms of volume is slated to witness changes on account of the changing eating habits of people and rising income levels in the region. The nations of China, Australia, Hong Kong, Indonesia, India, Japan, Singapore, Malaysia, New Zealand, Philippines, and Thailand exhibit different trends when it comes to soup consumption.

Soup, a staple of most Asian meals, has seen its market expand in the region on the back of demand for convenient and healthy food products. Another factor driving growth in their market in Asia Pacific is the increasingly busy lifestyle of the people which leaves them little time and energy to prepare elaborate meals. Besides, rising disposable incomes and rapid urbanization in the region have also resulted in an upswing of sales. Hence, packaged soups are seeing swift uptake these days in Asia Pacific.

Top-tier players in the Asia Pacific market for soups are Unilever, Maggi, and Campbell’s. The unique selling points of their products are cost-effectiveness, taste, and innovation. As per Transparency Market Research, the Asia Pacific soups market was worth US$2025.5 mn in 2014. Rising at a steady CAGR of 5.3%, it is expected to reach a value of US$2766.6 million in 2020.

Canned and Dried Varieties of Soups Hold a Sway in the Asia Pacific Market

Based on the different types of soups, the Asia Pacific soups market can be classified into frozen soups, dried soups, chilled soups, canned soups, and UHT soups. Among them, canned soups and dried soups are the two crucial products having a stronghold in most countries. The dried soup segment, for example, dominates the market in Indonesia and India. Canned soups are also seeing substantial sales in Indonesia. Markets in Singapore, China, Australia, and New Zealand have demand for each of the five types of soups. 

Manufacturers in the Asia Pacific soups market are exploring various methods to make further inroads into the lucrative markets of India and Indonesia. For example, manufacturers are trying to bring out new varieties of ready-to-eat mixes which would just require adding some warm water or milk, and thereby help busy consumers save their precious time. Additionally, they are also experimenting with different flavors to appeal to different palates.

Soups are purveyed through different channels. Some of them are convenience stores, cash and carries, supermarkets/hypermarkets, and food and drinks specialists. Of those, supermarkets and hypermarkets are dominant marketing channels on account of the rising fortunes of the people in the region.

China a Key Market due to Rising Disposable Incomes

The key geographic segments in the global soups market are Singapore, Hong Kong, India, China, Japan, New Zealand, Thailand, and Indonesia. Among them, China is one of the key markets for soups and going forward too will continue holding a sway on account of growing disposable incomes, hectic schedules, and shorter meal times. Other important markets are Japan, Australia, and New Zealand due to the busy lifestyle and strong purchasing power of the people in the countries. The market in India, however, is slated to expand at a breakneck speed due to untapped opportunities. This coupled with the increasing spending power of the people, the burgeoning supermarkets and hypermarkets, and substantial population will bring about significant growth in the country.

 

Chapter 1 Preface

1.1 Report Description

      1.1.1 Market segmentation

1.2 Research Methodology

 

Chapter 2 Executive Summary

2.1 Asia Pacific Soups Market Snapshot, 2014 – 2020 (USD million)

2.2 Asia Pacific Soups market, 2014 – 2020 (USD million)

2.3 Asia Pacific Soups market, 2014 – 2020 (Kg million)

 

Chapter 3 Asia Pacific Soups Market, by country- 2014-2020

3.1 Australia

      3.1.1 Soups Market: By Type

      3.1.2 Australia soups brand share

      3.1.3 Soups distribution channel, Australia

3.2 China

      3.2.1 Soups Market: By Type

      3.2.2 China soups brand share

      3.2.3 Soups distribution channel, China

3.3 Hong Kong

      3.3.1 Soups Market: By Type

      3.3.2 Hong Kong soups brand share

      3.3.3 Distribution channel ,Hong Kong

3.4 India

      3.4.1 Soups Market: By Type

      3.4.2 India soups brand share

      3.4.3 Soups Distribution channel, India

3.5 Indonesia

      3.5.1 Soups Market: By Type

      3.5.2 Indonesia soups brand share

      3.5.3 Soups distribution channel, Indonesia

3.6 Japan

      3.6.1 Soups Market: By Type

      3.6.2 Japan soups brand share

      3.6.3 Soups distribution channel, Japan

3.7 Malaysia

      3.7.1 Soups Market: By Type

      3.7.2 Malaysia soups brand share

      3.7.3 Soups distribution channel, Malaysia

3.8 New Zealand

      3.8.1 Soups Market: By Type

      3.8.2 Soups distribution channel, New Zealand

3.9 Philippines

      3.9.1 Soups Market: By Type

      3.9.2 Philippines soups brand share

      3.9.3 Soups distribution channel, Philippines

3.10 Singapore

      3.10.1 Soups Market: By Type

      3.10.2 Singapore soups brand share

      3.10.3 Soups distribution channel, Singapore

3.11 Thailand

      3.11.1 Soups Market: By Type

      3.11.2 Thailand soups brand share

      3.11.3 Soups Distribution channel, Thailand

List of Figures 

 

FIG. 1 Asia Pacific Soups Market, 2014 – 2020 (USD million)

FIG. 2 Asia Pacific Soups Market, 2014 – 2020 (Kg million)

FIG. 3 Australian soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 4 Australia canned soups brand share, 2012 – 2014 (Value %)

FIG. 5 Australia dried soups brand share, 2012 – 2014 (Value %)

FIG. 6 Australia UHT soups brand share, 2012 – 2014 (Value %)

FIG. 7 Australia canned soups distribution channel, 2012 – 2014 (Value %)

FIG. 8 Australia chilled soups distribution channel, 2012 – 2014 (Value %)

FIG. 9 Australia dried soups distribution channel, 2012 – 2014 (Value %)

FIG. 10 Australia frozen soups distribution channel, 2012 – 2014 (Value %)

FIG. 11 Australia UHT soups distribution channel, 2012 – 2014 (Value %)

FIG. 12 China soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 13 China canned soups brand Share 2012-2014 (Value %)

FIG. 14 China chilled soups brand share 2012-2014 (Value %)

FIG. 15 China dried soups brand share 2012-2014 (Value%)

FIG. 16 China frozen Soups brand share 2012-2014 (Value%)

FIG. 17 China UHT Soups brand share 2012-2014 (Value%)

FIG. 18 China canned soups distribution channel 2012-2014 (Value%)

FIG. 19 China chilled soups distribution channel 2012-2014 (Value%)

FIG. 20 China dried soups distribution channel 2012-2014 (Value%)

FIG. 21 China frozen soups distribution channel 2012-2014 (Value%)

FIG. 22 China UHT soups distribution channel 2012-2014 (Value%)

FIG. 23 Hong Kong soups market, Value Vs Volume market size , 2014– 2020 (USD Million)

FIG. 24 Hong Kong canned soups brand share 2012-2014 (Value%)

FIG. 25 Hong Kong dried soups brand share 2012-2014 (Value%)

FIG. 26 Hong Kong canned soups distribution channel 2012-2014 (Value%)

FIG. 27 Hong Kong chilled soups distribution channel 2012-2014 (Value %)

FIG. 28 Hong Kong dried soups distribution channel 2012-2014 (Value %)

FIG. 29 Hong Kong frozen soups distribution channel 2012-2014 (Value %)

FIG. 30 Hong Kong UHT Soups distribution channel 2012-2014 (Value %)

FIG. 31 India soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 32 India dried soups brand share 2012-2014 (Value %)

FIG. 33 India dried soups distribution channel 2012-2014 (Value %)

FIG. 34 Indonesia soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 35 Indonesia canned soups brand Share 2012-2014 (Value %)

FIG. 36 Indonesia dried soups brand share 2012-2014 (Value%)

FIG. 37 Indonesia canned soups distribution channel 2012-2014 (Value %)

FIG. 38 Indonesia dried soups distribution channel 2012-2014 (Value %)

FIG. 39 Japan soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 40 Japan canned soups brand share 2012-2014 (Value %)

FIG. 41 Japan chilled soups brand share 2012-2014 (Value %)

FIG. 42 Japan dried soups brand share 2012-2014 (Value %)

FIG. 43 Japan frozen soups brand share 2012-2014 (Value %)

FIG. 44 Japan UHT Soups Brand Share 2012-2014 (Value %)

FIG. 45 Japan canned soups distribution channel 2012-2014 (Value %)

FIG. 46 Japan chilled soups distribution channel 2012-2014 (Value %)

FIG. 47 Japan dried soups distribution channel 2012-2014 (Value %)

FIG. 48 Japan frozen soups distribution channel 2012-2014 (Value %)

FIG. 49 Japan UHT soups distribution channel 2012-2014 (Value %)

FIG. 50 Malaysia soups market, Value Vs Volume market size , 2014– 2020 (USD Million)

FIG. 51 Malaysia canned soups brand share 2012-2014 (Value %)

FIG. 52 Malaysia dried soups brand share 2012-2014 (Value %)

FIG. 53 Malaysia canned soups distribution channel 2012-2014 (Value %)

FIG. 54 Malaysia chilled soups distribution channel 2012-2014 (Value %)

FIG. 55 Malaysia dried soups distribution channel 2012-2014 (Value %)

FIG. 56 Malaysia frozen soups distribution channel 2012-2014 (Value %)

FIG. 57 Malaysia UHT soups distribution channel 2012-2014 (Value %)

FIG. 58 New Zealand soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 59 New Zealand canned soups brand share 2012-2014 (Value %)

FIG. 60 New Zealand chilled soups brand share 2012-2014 (Value%)

FIG. 61 New Zealand dried soups brand share 2012-2014 (Value %)

FIG. 62 New Zealand canned soups distribution channel 2012-2014 (Value%)

FIG. 63 New Zealand chilled soups distribution channel 2012-2014 (Value%)

FIG. 64 New Zealand dried soups distribution channel 2012-2014 (Value%)

FIG. 65 New Zealand frozen soups distribution channel 2012-2014 (Value %)

FIG. 66 New Zealand UHT soups distribution channel 2012-2014 (Value%)

FIG. 67 Philippines soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 68 Philippines canned soups brand share 2012-2014 (Value %)

FIG. 69 Philippines dried soups brand Share 2012-2014 (Value %)

FIG. 70 Philippines canned soups distribution channel 2012-2014 (Value %)

FIG. 71 Philippines chilled soups distribution channel 2012-2014 (Value %)

FIG. 72 Philippines dried soups distribution channel 2012-2014 (Value %)

FIG. 73 Philippines frozen soups distribution channel 2012-2014 (Value %)

FIG. 74 Philippines UHT Soups distribution channel 2012-2014 (Value %)

FIG. 75 Singapore Soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 76 Singapore canned soups brand share 2012-2014 (Value %)

FIG. 77 Singapore chilled Soups brand share 2012-2014 (Value %)

FIG. 78 Singapore dried soups brand share 2012-2014 (Value%)

FIG. 79 Singapore UHT soups brand share 2012-2014 (Value %)

FIG. 80 Singapore canned soups distribution channel 2012-2014 (Value %)

FIG. 81 Singapore chilled soups distribution channel 2012-2014 (Value %)

FIG. 82 Singapore dried soups distribution channel 2012-2014 (Value%)

FIG. 83 Singapore frozen soups distribution channel 2012-2014 (Value %)

FIG. 84 Singapore UHT soups distribution channel 2012-2014 (Value %)

FIG. 85 Thailand Soups market, Value Vs Volume, market size , 2014– 2020 (USD Million)

FIG. 86 Thailand canned soups brand Share 2012-2014 (Value %)

FIG. 87 Thailand chilled soups brand share 2012-2014 (Value %)

FIG. 88 Thailand dried soups brand share 2012-2014 (Value %)

FIG. 89 Thailand frozen soups brand share 2012-2014 (Value %)

FIG. 90 Thailand UHT soups brand share 2012-2014 (Value %)

FIG. 91 Thailand canned soups distribution channel 2012-2014 (Value%)

FIG. 92 Thailand chilled soups distribution channel 2012-2014 (Value %)

FIG. 93 Thailand dried soups distribution channel 2012-2014 (Value %)

FIG. 94 Thailand frozen soups distribution channel 2012-2014 (Value %)

FIG. 95 Thailand UHT soups distribution channel 2012-2014 (Value %)

List of Tables

 

TABLE 1 Asia Pacific Soups Market Snapshot (2014 Vs 2020:

TABLE 2 Australia Canned Soups, market analysis (2014 – 2020)

TABLE 3 Australia Chilled Soups market analysis (2014 – 2020)

TABLE 4 Australia Dried Soups market analysis (2014 – 2020)

TABLE 5 Australia Frozen Soups market analysis (2014 – 2020)

TABLE 6 Australia UHT Soups market analysis (2014 – 2020)

TABLE 7 Australia canned soups brand share, 2012-2014(%)

TABLE 8 Australia dried soups brand share, 2012-2014(%)

TABLE 9 Australia UHT soups brand share, 2012-2014(%)

TABLE 10 Australia canned soups distribution channel, share, 2012-2014(%)

TABLE 11 Australia chilled soups distribution channel, share, 2012-2014(%)

TABLE 12 Australia dried soups distribution channel, share, 2012-2014(%)

TABLE 13 Australia frozen soups distribution channel, share, 2012-2014(%)

TABLE 14 Australia UHT soups distribution channel, share, 2012-2014(%)

TABLE 15 China Canned Soups market analysis (2014 – 2020)

TABLE 16 China Chilled Soups market analysis (2014 – 2020)

TABLE 17 China Dried Soups market analysis (2014 – 2020)

TABLE 18 China Frozen Soups market analysis (2014 – 2020)

TABLE 19 China UHT Soups market analysis (2014 – 2020)

TABLE 20 China canned soups brand share, 2012-2014(%)

TABLE 21 China chilled soups brand share, 2012-2014(%)

TABLE 22 China dried soups brand share, 2012-2014(%)

TABLE 23 China frozen soups brand share, 2012-2014(%)

TABLE 24 China UHT soups brand share, 2012-2014(%)

TABLE 25 China canned soups distribution channel, share, 2012-2014(%)

TABLE 26 China chilled soups distribution channel, share, 2012-2014(%)

TABLE 27 China dried soups distribution channel, share, 2012-2014(%)

TABLE 28 China frozen soups distribution channel, share, 2012-2014(%)

TABLE 29 China UHT soups distribution channel, share, 2012-2014(%)

TABLE 30 Hong Kong Canned Soups market analysis (2014 – 2020)

TABLE 31 Hong Kong Chilled Soups market analysis (2014 – 2020)

TABLE 32 Hong Kong Dried Soups market analysis (2014 – 2020)

TABLE 33 Hong Kong Frozen Soups market analysis (2014 – 2020)

TABLE 34 Hong Kong UHT Soups market analysis (2014 – 2020)

TABLE 35 Hong Kong canned soups brand share,2012-2014(%)

TABLE 36 Hong Kong dried soups brand share,2012-2014(%)

TABLE 37 Hong Kong canned soups distribution channel, share, 2012-2014(%)

TABLE 38 Hong Kong chilled soups distribution channel, share, 2012-2014(%)

TABLE 39 Hong Kong dried soups distribution channel, share, 2012-2014(%)

TABLE 40 Hong Kong frozen soups distribution channel, share, 2012-2014(%)

TABLE 41 Hong Kong UHT soups distribution channel, share, 2012-2014(%)

TABLE 42 India Dried Soups market analysis (2014 – 2020)

TABLE 43 India dried soups brand share, 2012-2014(%)

TABLE 44 India dried soups distribution channel, share, 2012-2014(%)

TABLE 45 Indonesia Canned Soups market analysis (2014 – 2020)

TABLE 46 Indonesia Dried Soups market analysis (2014 – 2020)

TABLE 47 Indonesia canned soups brand share, 2012-2014(%)

TABLE 48 Indonesia dried soups brand share, 2012-2014(%)

TABLE 49 Indonesia canned soups distribution channel, share, 2012-2014(%)

TABLE 50 Indonesia dried soups distribution channel, share, 2012-2014(%)

TABLE 51 Japan Canned Soups market analysis (2014 – 2020)

TABLE 52 Japan Chilled Soups market analysis (2014 – 2020)

TABLE 53 Japan Dried Soups market analysis (2014 – 2020)

TABLE 54 Japan Frozen Soups market analysis (2014 – 2020)

TABLE 55 Japan UHT Soups market analysis (2014 – 2020)

TABLE 56 Japan canned soups brand share, 2012-2014(%)

TABLE 57 Japan chilled soups brand share, 2012-2014(%)

TABLE 58 Japan dried soups brand share, 2012-2014(%)

TABLE 59 Japan frozen soups brand share, 2012-2014(%)

TABLE 60 Japan UHT soups brand share, 2012-2014(%)

TABLE 61 Japan canned soups distribution channel, share, 2012-2014(%)

TABLE 62 Japan chilled soups distribution channel, share, 2012-2014(%)

TABLE 63 Japan dried soups distribution channel, share, 2012-2014(%)

TABLE 64 Japan frozen soups distribution channel, share, 2012-2014(%)

TABLE 65 Japan UHT soups distribution channel, share, 2012-2014(%)

TABLE 66 Malaysia Canned Soups market analysis (2014 – 2020)

TABLE 67 Malaysia Chilled Soups market analysis (2014 – 2020)

TABLE 68 Malaysia Dried Soups market analysis (2014 – 2020)

TABLE 69 Malaysia Frozen Soups market analysis (2014 – 2020)

TABLE 70 Malaysia UHT Soups market analysis (2014 – 2020)

TABLE 71 Malaysia canned soups brand share, 2012-2014(%)

TABLE 72 Malaysia dried soups brand share, 2012-2014(%)

TABLE 73 Malaysia canned soups distribution channel, share, 2012-2014(%)

TABLE 74 Malaysia chilled soups distribution channel, share, 2012-2014(%)

TABLE 75 Malaysia dried soups distribution channel, share, 2012-2014(%)

TABLE 76 Malaysia frozen soups distribution channel, share, 2012-2014(%)

TABLE 77 Malaysia UHT soups distribution channel, share, 2012-2014(%)

TABLE 78 New Zealand Canned Soups market analysis (2014 – 2020)

TABLE 79 New Zealand Chilled soups market analysis (2014 – 2020)

TABLE 80 New Zealand Dried Soups market analysis (2014 – 2020)

TABLE 81 New Zealand Frozen Soups market analysis (2014 – 2020)

TABLE 82 New Zealand UHT Soups market analysis (2014 – 2020)

TABLE 83 New Zealand soups brand shareNew Zealand canned soups brand share, 2012-2014(%)

TABLE 84 New Zealand chilled soups brand share, 2012-2014(%)

TABLE 85 New Zealand dried soups brand share, 2012-2014(%)

TABLE 86 New Zealand canned soups distribution channel, share, 2012-2014(%)

TABLE 87 New Zealand chilled soups distribution channel, share, 2012-2014(%)

TABLE 88 New Zealand dried soups distribution channel, share, 2012-2014(%)

TABLE 89 New Zealand frozen soups distribution channel, share, 2012-2014(%)

TABLE 90 New Zealand UHT soups distribution channel, share, 2012-2014(%)

TABLE 91 Philippines Canned Soups market analysis (2014 – 2020)

TABLE 92 Philippines Chilled Soups market analysis (2014 – 2020)

TABLE 93 Philippines Dried Soups market analysis (2014 – 2020)

TABLE 94 Philippines Frozen Soups market analysis (2014 – 2020)

TABLE 95 Philippines UHT Soups market analysis (2014 – 2020)

TABLE 96 Philippines canned soups brand share, 2012-2014(%)

TABLE 97 Philippines dried soups brand share, 2012-2014(%)

TABLE 98 Philippines canned soups distribution channel, share, 2012-2014(%)

TABLE 99 Philippines chilled soups distribution channel, share, 2012-2014(%)

TABLE 100 Philippines dried soups distribution channel, share, 2012-2014(%)

TABLE 101 Philippines frozen soups distribution channel, share, 2012-2014(%)

TABLE 102 Philippines UHT soups distribution channel, share, 2012-2014(%)

TABLE 103 Singapore Canned Soups market analysis (2014 – 2020)

TABLE 104 Singapore Chilled Soups market analysis (2014 – 2020)

TABLE 105 Singapore Dried soups market analysis (2014 – 2020)

TABLE 106 Singapore Frozen Soups market analysis (2014 – 2020)

TABLE 107 Singapore UHT Soups market analysis (2014 – 2020)

TABLE 108 Singapore canned soups brand share, 2012-2014(%)

TABLE 109 Singapore chilled soups brand share, 2012-2014(%)

TABLE 110 Singapore dried soups brand share, 2012-2014(%)

TABLE 111 Singapore UHT soups brand share, 2012-2014(%)

TABLE 112 Singapore canned soups distribution channel, share, 2012-2014(%)

TABLE 113 Singapore chilled soups distribution channel, share, 2012-2014(%)

TABLE 114 Singapore dried soups distribution channel, share, 2012-2014(%)

TABLE 115 Singapore frozen soups distribution channel, share, 2012-2014(%)

TABLE 116 Singapore UHT soups distribution channel, share, 2012-2014(%)

TABLE 117 Thailand Canned Soups market analysis (2014 – 2020)

TABLE 118 Thailand Chilled Soups market analysis (2014 – 2020)

TABLE 119 Thailand Dried Soups market analysis (2014 – 2020)

TABLE 120 Thailand Frozen Soups market analysis (2014 – 2020)

TABLE 121 Thailand UHT Soups market analysis (2014 – 2020)

TABLE 122 Thailand canned soups brand share, 2012-2014(%)

TABLE 123 Thailand chilled soups brand share, 2012-2014(%)

TABLE 124 Thailand dried soups brand share, 2012-2014(%)

TABLE 125 Thailand frozen soups brand share, 2012-2014(%)

TABLE 126 Thailand UHT soups brand share, 2012-2014(%)

TABLE 127 Thailand canned soups distribution channel, share, 2012-2014(%)

TABLE 128 Thailand chilled soups distribution channel, share, 2012-2014(%)

TABLE 129 Thailand dried soups distribution channel, share, 2012-2014(%)

TABLE 130 Thailand frozen soups distribution channel, share, 2012-2014(%)

TABLE 131 Thailand UHT soups distribution channel, share, 2012-2014(%)

Asia pacific soups market has experienced varied trends across different countries such as, Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore and Thailand. Soups consumption is expected to undergo fast changes in terms of volume consumed due to changing eating patterns and changing income levels in these countries. Soups market of different countries in Asia pacific region including China, India, Japan, Singapore and Hong Kong is expected to grow markets in the next six years.

 

This market has segmented by types of soups produced and consumed into five types such as canned soups, chilled soups, dried soups, frozen soups and UHT soups. It also provides an insight in terms of value (USD million) and volume (kg-million) of soups consumption in Asia pacific market. In addition, the study highlights current market trends and provides forecast from 2014 to 2020. Moreover, current and future trends are also covered in this report.

 

By country, the market has been segmented into Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore and Thailand. This report also covers country wise preferences for different soups.

 

Countries such as China, India, Japan, Hong Kong, New Zealand, Philippines, Thailand and Indonesia would see a stable growth in volume and value of Soups. The major factors contributing to the growth are rapid changes in income levels, increased urbanization, and busy life style among others. In addition, the change in food patterns and trends of spending less time in kitchen is also contributing to the growth of soups market in Asia Pacific. The trend shows that the overall demand for dried soups and canned soups are more as compared to other categories. 

 

In India, dried soup is the only soup segment which has market penetration. Indonesia has market for canned and dried soup. However, countries like China, Australia, Singapore, and New Zealand have market for each of the five segments of soups such as canned, chilled, dried, frozen and UHT. Therefore, food manufacturers are launching a variety of soups to help consumers create a genuine dining experience while cutting down the time to cook as these soups can be made ready to consume very quickly by adding water or milk and adding temperature. Consumers from China show a strong preference for local brands of soups and believe that local companies truly understand their desire, providing better value for the money when compared with foreign brands.

 

The soups market in Asia Pacific is likely to expand at a healthy CAGR over the next six years due to increased income level, a change in food pattern and a busy work life. Asia pacific has become an important market for international brands due to its vast potential for growth. This report helps manufacturers, suppliers and distributors to understand the present and future trends in this market and formulate their strategies accordingly. Widening distribution channels and product innovation would further boost the growth of soups market in the near future. 

 

Soups are sold through a variety of channels. Major distribution channels such as cash and carries, supermarkets/hypermarkets, convenience stores, food and drinks specialists are among the most preferred destinations/channels for the sale of soups. Supermarkets and convenience stores have become popular channels for purchase of goods due to improvement in the living standard of people in Asia Pacific. Supermarkets and hypermarkets are likely to dominate the distribution channel by 2020. Emerging markets such as Japan, Thailand, New Zealand, Indonesia, and Hong Kong are anticipated to witness a significant increase in consumption of soups due to increased disposable income in near future.


 
 
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