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Published Date: 2014-07-29Number of Pages: 118

Asia Pacific Chocolate Market - Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2013 - 2019

Increasing disposable income in emerging countries followed by product innovations by chocolate manufacturers are attracting consumers of all the age groups to eat chocolates. In addition, chocolates are popular among youths and Asia Pacific comprises a significant youth population, i.e. more than 50%. High raw material cost is restraining competition in the overall APAC chocolate market. Manufacturers support the cocoa suppliers economically, which leads to improved supply of cocoa to chocolate manufacturers. The consumption of chocolates is expected to increase during the forecast period in Asia Pacific. In addition, the demand for dark chocolate category is increasing among consumers due to its health benefits.  For instance, dark chocolate improves the body’s antioxidant level, hence reduces the risk of heart disease.
 
The market forces such as bargaining power of buyers and bargaining of suppliers are expected to increase from low to medium in the next six years. Asia Pacific chocolate market is a concentrated market and competition is high amongst the major market players. Product innovations and mergers and acquisition are among few strategies followed by leading manufactures. Distribution channels such as supermarkets/ hypermarkets and departmental stores are increasing in number which is leading to increasing demand of chocolates in Asia Pacific countries. In supermarket and hypermarket, the varieties and visibility of chocolates is more than the other stores, and hence they accounts for maximum share of chocolates sale. Therefore, increasing number of distribution channels such as supermarkets/hypermarkets is expected to increase demand of chocolates over the forecast period.
 
Asia Pacific chocolate market was valued at USD 12.24 billion in 2012 growing at a CAGR of 5.2 % from 2013 to 2019. This market is further expected to reach USD18.23 billion in 2019. The consumption of Chocolate in terms of volume is expected to reach1087.8 million Kg in 2019 from 822.6 million kg in 2013; growing at a CAGR of 4.8 % during the forecast period. 
 
 
In Asia Pacific, the demand of chocolates is mainly driven by increasing disposable income and presence of large proportion of youth. Among the six types of chocolates, i.e., boxed chocolate, countline chocolate, straightline chocolate, molded bars novelties and others, the molded bars is expected to grow at a higher growth rate as compared to other types of chocolates. The growth is primarily attributed to the changing food habits in APAC. , In addition, consumers are following western food habits and are experimenting with new varieties of chocolates. Mondelez International, Inc, Mars, Incorporated and Nestle S.A. are among leading players in Asia Pacific chocolate market.
 
In Asia Pacific, the demand of chocolates is mainly driven by increasing disposable income and presence of large proportion of youth. Among the six types of chocolates, i.e., boxed chocolate, countline chocolate, straightline chocolate, molded bars novelties and others, the molded bars is expected to grow at a higher growth rate as compared to types of chocolates. The growth is primarily attributed to the changing food habits; in APAC, consumers are following western food habits and are experimenting with new varieties of chocolates. Mondelez International, Inc, Mars, Incorporated and Nestlé S.A. are among leading players in Asia Pacific chocolate market.

 
CHAPTER 1 PREFACE
1.1 REPORT DESCRIPTION
      1.1.1 CHOCOLATE MARKET SEGMENTATION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY
 
CHAPTER 2 EXECUTIVE SUMMARY
2.1 ASIA PACIFIC CHOCOLATE MARKET SNAPSHOT, 2013 VS 2019 (USD MILLION)
 
CHAPTER 3 CHOCOLATE MARKET: INDUSTRY ANALYSIS AND OVERVIEW
3.1 INTRODUCTION
3.2 MARKET DYNAMICS
      3.2.1 GROWTH DRIVERS
               3.2.1.1 Purchasing power of consumers is increasing due to improved economic conditions in Asia Pacific
               3.2.1.2 Asia Pacific demographics feature maximum youth population who are potential consumers
               3.2.1.3 Growing Retail Industry leads to increasing Product Presence In Asia Pacific
      3.2.2 RESTRAINTS
               3.2.2.1 High cost of crucial raw material increases the production cost of chocolates
               3.2.2.2 Poor economic conditions of cocoa producing countries lead to affect the supply of cocoa
      3.2.3 OPPORTUNITIES
               3.2.3.1 Development and commercialization of nutritional bars for diet conscious consumers
               3.2.3.2 Market penetration of Novelties is likely in Asia Pacific countries
3.3 VALUE CHAIN ANALYSIS
3.4 PORTER’S FIVE FORCES ANALYSIS
      3.4.1 BARGAINING POWER OF SUPPLIERS
      3.4.2 BARGAINING POWER OF BUYERS (INDUSTRIAL BUYERS AND END USERS)
      3.4.3 THREAT OF NEW ENTRANTS
      3.4.4 THREAT OF SUBSTITUTES
      3.4.5 DEGREE OF COMPETITION
3.5 MARKET ATTRACTIVENESS
 
CHAPTER 4 ASIA PACIFIC CHOCOLATE MARKET – BY PRODUCT, 2013- 2019
4.1 BOXED CHOCOLATE
4.2 COUNTLINE CHOCOLATE
4.3 STRAIGHTLINE CHOCOLATE
4.4 MOLDED BARS
4.5 NOVELTIES
4.6 OTHER CHOCOLATES
 
CHAPTER 5 CHOCOLATE MARKET – REGIONAL ANALYSIS , 2013- 2019
5.1 AUSTRALIA
      5.1.1 BOXED CHOCOLATE
              5.1.1.1 Market Analysis
      5.1.2 CHOCOLATE COUNTLINE
              5.1.2.1 Market Analysis
      5.1.3 CHOCOLATE STRAIGHTLINE
               5.1.3.1 Market Analysis
      5.1.4 MOLDED BARS
               5.1.4.1 Market Analysis
      5.1.5 NOVELTIES
               5.1.5.1 Market Analysis
      5.1.6 OTHER CHOCOLATES
               5.1.6.1 Market Analysis
      5.1.7 AUSTRALIA CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.1.8 AUSTRALIA CHOCOLATE MARKET DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
5.2 NEW ZEALAND
      5.2.1 BOXED CHOCOLATE
              5.2.1.1 Market Analysis
      5.2.2 CHOCOLATE COUNTLINE
               5.2.2.1 Market Analysis
      5.2.3 CHOCOLATE STRAIGHTLINE
               5.2.3.1 Market Analysis
      5.2.4 MOLDED BARS
               5.2.4.1 Market Analysis
      5.2.5 NOVELTIES
              5.2.5.1 Market Analysis
      5.2.6 OTHER CHOCOLATE
               5.2.6.1 Market Analysis
      5.2.7 NEW ZEALAND CHOCOLATE COMPANY SHARE ANALYSIS, 2010-2012
      5.2.8 NEW ZEALAND CHOCOLATE MARKET DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
5.3 CHINA
      5.3.1 BOXED CHOCOLATES
               5.3.1.1 Market Analysis
      5.3.2 CHOCOLATE COUNTLINE
              5.3.2.1 Market Analysis
      5.3.3 STRAIGTLINE CHOCOLATE
              5.3.3.1 Market Analysis
      5.3.4 MOLDED BARS
              5.3.4.1 Market Analysis
      5.3.5 NOVELTIES
               5.3.5.1 Market Analysis
      5.3.6 OTHER CHOCOLATES
               5.3.6.1 Market Analysis
      5.3.7 CHINA CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.3.8 CHINA CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
5.4 JAPAN
      5.4.1 BOXED CHOCOLATE
              5.4.1.1 Market Analysis
      5.4.2 COUNTLINE CHOCOLATE
               5.4.2.1 Market Analysis
      5.4.3 STRAIGHTLINE CHOCOLATE
               5.4.3.1 Market Analysis
      5.4.4 MOLDED BARS CHOCOLATE
              5.4.4.1 Market Analysis
      5.4.5 NOVELTIES
               5.4.5.1 Market Analysis
      5.4.6 OTHER CHOCOLATES
               5.4.6.1 Market Analysis
      5.4.7 JAPAN CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.4.8 JAPAN CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
5.5 INDIA
      5.5.1 BOXED CHOCOLATE
               5.5.1.1 Market Analysis
      5.5.2 CHOCOLATE COUNTLINES
              5.5.2.1 Market Analysis
      5.5.3 CHOCOLATE STRAIGHTLINE
              5.5.3.1 Market Analysis
      5.5.4 MOLDED BARS
               5.5.4.1 Market Analysis
      5.5.5 NOVELTIES
               5.5.5.1 Market Analysis
      5.5.6 OTHER CHOCOLATE
               5.5.6.1 Market Analysis
      5.5.7 INDIA CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.5.8 INDIA CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
5.6 SOUTH KOREA
      5.6.1 BOXED CHOCOLATE
               5.6.1.1 Market Analysis
      5.6.2 COUNTLINE CHOCOLATE
               5.6.2.1 Market Analysis
      5.6.3 STRAIGHTLINE CHOCOLATES
               5.6.3.1 Market Analysis
      5.6.4 MOLDED BARS CHOCOLATE
              5.6.4.1 Market Analysis
      5.6.5 NOVELTIES
              5.6.5.1 Market Analysis
      5.6.6 OTHER CHOCOLATE
               5.6.6.1 Market Analysis
      5.6.7 SOUTH KOREA CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.6.8 SOUTH KOREA CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2013
5.7 MALAYSIA
      5.7.1 BOXED CHOCOLATE
               5.7.1.1 Market Analysis
      5.7.2 CHOCOLATE COUNTLINE
               5.7.2.1 Market Analysis
      5.7.3 CHOCOLATE STRAIGHTLINE
               5.7.3.1 Market Analysis
      5.7.4 MOLDED BAR
               5.7.4.1 Market Analysis
      5.7.5 NOVELTIES
               5.7.5.1 Market Analysis
      5.7.6 OTHER CHOCOLATE
               5.7.6.1 Market Analysis
      5.7.7 MALAYSIA CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.7.8 MALAYSIA CHOCOLATE DISTRIBUTION CHANNEL SHARE ANALYSIS, 2011-2012
5.8 SINGAPORE
      5.8.1 BOXED CHOCOLATE
              5.8.1.1 Market Analysis
      5.8.2 COUNTLINE CHOCOLATE
               5.8.2.1 Market Analysis
      5.8.3 STRAIGHTLINE CHOCOLATE
               5.8.3.1 Market Analysis
      5.8.4 MOLDED BARS
               5.8.4.1 Market Analysis
      5.8.5 NOVELTIES
               5.8.5.1 Market Analysis
      5.8.6 OTHER CHOCOLATES
               5.8.6.1 Market Analysis
      5.8.7 SINGAPORE CHOCOLATE COMPANY SHARE ANALYSIS, 2011-2012
      5.8.8 SINGAPORE CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2013
5.9 REST OF APAC
      5.9.1 BOXED CHOCOLATE
               5.9.1.1 Market Analysis
      5.9.2 COUNTLINE CHOCOLATE
               5.9.2.1 Market Analysis
      5.9.3 STRAIGHTLINE CHOCOLATE
               5.9.3.1 Market Analysis
      5.9.4 MOLDED BARS
               5.9.4.1 Market Analysis
      5.9.5 CHOCOLATE NOVELTIES
               5.9.5.1 Market Analysis
      5.9.6 OTHER CHOCOLATES
               5.9.6.1 Market Analysis
      5.9.7 COMPANY SHARE ANALYSIS
      5.9.8 CHOCOLATE DISTRIBUTION CHANNEL ANALYSIS, 2011-2012
 
CHAPTER 6 COMPANY PROFILES
6.1 FERRERO S.P.A
      6.1.1 COMPANY OVERVIEW
      6.1.2 PRODUCT PORTFOLIO
      6.1.3 FINANCIAL OVERVIEW
      6.1.4 BUSINESS STRATEGY
      6.1.5 SWOT ANALYSIS
      6.1.6 RECENT DEVELOPMENTS
6.2 MARS INC.
      6.2.1 COMPANY OVERVIEW
      6.2.2 PRODUCT PORTFOLIO
      6.2.3 FINANCIAL OVERVIEW
      6.2.4 BUSINESS STRATEGY
      6.2.5 SWOT ANALYSIS
      6.2.6 RECENT DEVELOPMENTS
6.3 MONDELEZ INTERNATIONAL, INC. (KRAFT)
      6.3.1 COMPANY OVERVIEW
      6.3.2 PRODUCT PORTFOLIO
      6.3.3 FINANCIAL OVERVIEW
      6.3.4 BUSINESS STRATEGY
      6.3.5 SWOT ANALYSIS
      6.3.6 RECENT DEVELOPMENTS
6.4 THE HERSHEY COMPANY
      6.4.1 COMPANY OVERVIEW
      6.4.2 PRODUCT PORTFOLIO
      6.4.3 FINANCIAL OVERVIEW
      6.4.4 BUSINESS STRATEGY
      6.4.5 SWOT ANALYSIS
      6.4.6 RECENT DEVELOPMENTS
6.5 LOTTE CO., LTD.
      6.5.1 COMPANY OVERVIEW
      6.5.2 PRODUCT PORTFOLIO
      6.5.3 FINANCIAL OVERVIEW
      6.5.4 BUSINESS STRATEGY
      6.5.5 SWOT ANALYSIS
      6.5.6 RECENT DEVELOPMENTS
6.6 NESTLE SA
      6.6.1 COMPANY OVERVIEW
      6.6.2 PRODUCT PORTFOLIO
      6.6.3 FINANCIAL OVERVIEW
      6.6.4 BUSINESS STRATEGY
      6.6.5 SWOT ANALYSIS
      6.6.6 RECENT DEVELOPMENTS

LIST OF FIGURES 
 
FIG. 1 CHOCOLATE MARKET SEGMENTATION
FIG. 2 PER CAPITA INCOME (USD), BY COUNTRY, 2010 -2012
FIG. 3 YOUTH POPULATION, (0 TO 14 YEARS) AND (15 TO 54 YEARS) BY COUNTRY, 2009 -2010
FIG. 4 RETAIL INDUSTRY GROWTH, 2011-2012
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 PORTER’S FIVE FORCES ANALYSIS
FIG. 7 MARKET ATTRACTIVENESS FOR CHOCOLATES, ASIA PACIFIC
FIG. 8 BOXED CHOCOLATE MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 9 COUNTLINE CHOCOLATE MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 10 STRAIGHTLINE CHOCOLATE MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 11 MOLDED BARS MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 12 NOVELTIES MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 13 OTHER CHOCOLATES MARKET SIZE (USD MILLION) VS VOLUME (KG MILLION), TREND ANALYSIS, 2013 – 2019
FIG. 14 COMPANY SHARE ANALYSIS FOR AUSTRALIA 2011- 2012
FIG. 15 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 16 COMPANY SHARE ANALYSIS FOR NEW ZEALAND 2011- 2012
FIG. 17 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 18 COMPANY SHARE ANALYSIS FOR CHINA 2011- 2012
FIG. 19 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 20 COMPANY SHARE ANALYSIS FOR JAPAN 2011- 2012
FIG. 21 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 22 COMPANY SHARE ANALYSIS FOR INDIA 2011- 2012
FIG. 23 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 24 COMPANY SHARE ANALYSIS FOR SOUTH KOREA 2011- 2012
FIG. 25 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2013)
FIG. 26 COMPANY SHARE ANALYSIS FOR MALAYSIA 2011- 2012
FIG. 27 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 28 COMPANY SHARE ANALYSIS FOR SINGAPORE 2011- 2012
FIG. 29 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
FIG. 30 COMPANY SHARE ANALYSIS 2011- 2012
FIG. 31 PERCENTAGE SHARE OF DISTRIBUTION CHANNEL (2011- 2012)
 

LIST OF TABLES 
 
TABLE 1 GLOBAL CHOCOLATE MARKET SNAPSHOT (2013- 2019):
TABLE 2 DRIVERS FOR ASIA PACIFIC CHOCOLATE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR ASIA PACIFIC CHOCOLATE MARKET: IMPACT ANALYSIS
TABLE 4 AUSTRALIA BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 5 AUSTRALIA CHOCOLATE COUNTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 6 CHOCOLATE STRAIGHTLINE MARKET ANALYSIS IN AUSTRALIA, (2013-2019)
TABLE 7 AUSTRALIA MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 8 NEW ZEALAND CHOCOLATE COUNTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 9 NEW ZEALAND CHOCOLATE COUNTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 10 NEW ZEALAND CHOCOLATE STRAIGHTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 11 NEW ZEALAND MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 12 NEW ZEALAND NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 13 NEW ZEALAND OTHERS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 14 CHINA BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 15 CHINA COUNTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 16 CHINA STRAIGTLINES CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 17 CHINA MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 18 CHINA NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 19 CHINA NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 20 JAPAN BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 21 JAPAN COUNTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 22 JAPAN STRAIGHTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 23 JAPAN MOLDED BARS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 24 JAPAN NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 25 JAPAN OTHER CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 26 INDIA BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 27 INDIA COUNTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 28 INDIA STRAIGHTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 29 INDIA MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 30 INDIA NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 31 INDIA OTHERS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 32 SOUTH KOREA BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 33 SOUTH KOREA CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 34 SOUTH KOREA CHOCOLATE STRAIGHTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 35 SOUTH KOREA MOLDED BARS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 36 SOUTH KOREA NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 37 SOUTH KOREA OTHERS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 38 MALAYSIA BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 39 MALAYSIA CHOCOLATE COUNTLINE, MARKET ANALYSIS, (2011-2019)
TABLE 40 MALAYSIA CHOCOLATE STRAIGHTLINE, MARKET ANALYSIS, (2013-2019)
TABLE 41 MALAYSIA MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 42 MALAYSIA NOVELTIES CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 43 MALAYSIA OTHER CHOCOLATES MARKET ANALYSIS, (2013-2019)
TABLE 44 SINGAPORE BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 45 SINGAPORE COUNTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 46 SINGAPORE STRAIGHTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 47 SINGAPORE MOLDED BARS CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 48 SINGAPORE NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 49 SINGAPORE OTHER CHOCOLATES, MARKET ANALYSIS, (2013-2019)
TABLE 50 BOXED CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 51 COUNTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 52 STRAIGHTLINE CHOCOLATE, MARKET ANALYSIS, (2013-2019)
TABLE 53 MOLDED BARS, MARKET ANALYSIS, (2013-2019)
TABLE 54 NOVELTIES, MARKET ANALYSIS, (2013-2019)
TABLE 55 OTHER CHOCOLATES, MARKET ANALYSIS, (2013-2019)

 
Chocolate is one of the most favorite sweet snacks among all the age groups especially, kids and youths with distinct taste of cocoa and varieties of chocolates. By product types, chocolates are classified into boxed chocolate, countline chocolate, straightline chocolate, molded bars, novelties and others (that include small size candies, alfazores). Increasing disposable income in emerging countries such as India and China, changing taste preferences and following of western food habits in Asian countries are some of the major factors driving the chocolate market in Asia Pacific at present. 
 
The demand for molded bars is increasing among all age groups due to its easy availability in major retail channels. Thus, the demand for molded bars is expected to increase during the forecast period. In the last decade, health awareness has increased among consumers and therefore there has been a dramatic increase in sales of sugar free, reduced fat and reduced calorie offerings. Dark chocolate is known to lower both blood pressure and cholesterol and this has increased demand of dark chocolates, especially in molded bars categories.. However, countline chocolates are more popular among teenagers and consumers under 30 years of age. In addition, manufacturers are introducing this product in large bite size in order to increase the consumption through special advertisement to buy large packs. For instance, munch and perk at the time of introduction were available in small- size but at present they are available also in big bite sizes.
 
Chocolate manufacturers are emphasizing on the raw material quality primarily cocoa. The cocoa quality has a direct impact on the quality of chocolates. Therefore, maximum chocolate manufacturers go through the quality check of the cocoa being supplied in order to avoid any variance in taste. Moreover, other raw materials such as sugar, milk, fruits and nuts among others require extensive quality checks to maintain the quality of the product. In addition, the price of crucial raw material, i.e., cocoa varies and is increasing due to their demand in other industry such as bakery and beverages. Furthermore, the economic conditions of the countries supplying cocoa are unstable. Therefore, chocolate manufacturers enter into the long term relationship with the supplier to cope up with the fluctuating prices of the raw materials.
 
The overall APAC market is expected to grow at a single digit CAGR over the next six years. However, in few emerging economies of Asia Pacific, the market is expected to grow at a double digit CAGR over the forecast period. The report has been segmented by types of chocolates and countries. It also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the chocolate market. The study highlights current market trends and provides the forecast from 2013 to 2019.
 
By country the market has been segmented into the Australia, New Zealand, China, Japan, India, Malaysia, Singapore, South Korea and Rest of APAC (Indonesia, Philippines, Thailand, and Hong Kong). The present market size and forecast till 2019 is covered in the report. The report also analyzes macro economic factors influencing and inhibiting the growth of chocolate market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. This report is for manufacturers, suppliers and distributors in this industry. The focus is to provide the present and future trends in this market for manufacturers and it will help them formulate their strategies accordingly.
 
The Asia Pacific Chocolate market here refers to the market by product type and by country. The market is categorized into the following segments:
 
Chocolate Market by Type
 
The different types covered under this research study are defined as follows:
  • Boxed Chocolates
  • Countline Chocolates
  • Straightline Chocolates
  • Molded Bars
  • Novelties
  • Other Chocolates 
Asia Pacific Chocolate Market by Countries
 
The different countries covered under this research study are defined as follows:
  • Australia
  • New Zealand
  • China
  • Japan
  • India
  • Malaysia 
  • Singapore
  • South Korea
  • Rest of APAC (Philippines, Thailand, Indonesia, Hong Kong)
The in-depth research and high level analysis will allow Chocolate vendors to make informed decisions about the Chocolate market, formulate growth strategies and gain competitive advantage.


 
 
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