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Published Date: 2014-07-21Number of Pages: 62

Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

Asia Pacific Beer Market: Synopsis

Beer has been a leisure drink for several decades and continues to form a lucrative market. There are a few players who own nearly half of the share in the Asia Pacific beer market while the other half is quite fragmented with the presence of several local players. Asia Pacific nearly half of the world’s population, although buying credibility of a large section is not as potent as for other regions. Since beer is also considered a relatively cheaper drink in comparison to other alcoholic beverages, the beer market in Asia Pacific is projected for a healthy growth rate during the forecast period of 2014 to 2020.

This Transparency Market Research report estimates that the opportunities in the Asia Pacific beer market will be worth US$ 220.36 bn by the end of 2020. This constant increment in the demand for beer is attributes to several factors such as rising disposable income, particularly among the working class, increasing number of bars and restaurants serving beers among the urban population, and ever growing population in the region. However, legislations of stringent rules and regulations pertaining to advertising of alcoholic beverages and well as religious obstructions are some of the factors that are obstructing the market to reach its full potential.

Mainstream Beer Segment Gaining Popularity

By type, the Asia Pacific beer market is segmented into premium, mainstream, and economy. Currently, mainstream beer segment serves that maximum demand, which is a reflection of sustained marketing by some of the established brands. These brands actively make effort to improve production quality at their localized manufacturing base, increase feel-good-factor with innovative packaging, and raise awareness about the reduced harmfulness of beer as opposed to other alcoholic drinks. Asia Pacific resides several emerging economies such as India and China, wherein rapid urbanization is leading to incremented disposable income of the consumers who prefer mainstream beer over the economy segment. Premium beer is expected to remain profitable and yet considerably smaller in quantity over the duration of the forecast period.

REGIONAL SEGMENT SUBHEAD

Country-wide markets of India, China, Singapore, South Korea, Australia, Japan, and Vietnam contribute the maximum demand for beer in Asia Pacific. China, which is the most populated country in the world, generates most significant demand. However India, which is the second most populous country, is projected for the most robust growth rate due to western culture seeping into the urban population. Moreover, India has world’s maximum youth population, who now prefer beer as a casual drink. Some of the most popular beers in Asia Pacific are Asahi Breweries (Japan), Tsingtao (China), OB Blue (South Korea), Kirin Ichiban (Japan), Yanjing Brewery (China), and Tsingtao (China).

Companies mentioned in the research report

Anheuser-Busch InBev, Beijing Yanjing Brewery, China Resources Enterprise, Kirin Holdings, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery are identified as some of the key players in Asia Pacific beer market. 

 

Chapter 1 Preface

1.1 Report description

1.2 Research scope

1.3 Research methodology

 

Chapter 2 Executive Summary

 

Chapter 3 Market overview

3.1 Introduction

       3.1.1 Market Dynamics

       3.1.2 Drivers

                3.1.2.1 Increasing disposable income

                3.1.2.2 Increase in beer consuming population

       3.1.3 Restraints

                3.1.3.1 Strict rules and regulation

                3.1.3.2 Increasing health concerns

       3.1.4 Opportunities

                3.1.4.1 Increasing preference of distinctive beer

                3.1.4.2 Increasing preference for accessibility

3.2 Value chain analysis

3.3 Market trends and outlook

3.4 Porter’s five force analysis

       3.4.1 Bargaining power of suppliers – Low

       3.4.2 Bargaining power of buyers - High

       3.4.3 Degree of competition - High

       3.4.4 Threat from new entrants - Medium

       3.4.5 Threat from substitute products - Medium

3.5 Market attractiveness by type, 2013

 

Chapter 4 APAC Beer Market Analysis, by Types

4.1 Overview

4.2 Premium

       4.2.1 Premium beer market size and forecast, 2013 – 2020 (billion liters)

4.3 Mainstream

       4.3.1 Mainstream beer market size and forecast, 2013 – 2020 (billion liters)

4.4 Economy

       4.4.1 Economy beer market size and forecast, 2013 – 2020 (billion liters)

 

Chapter 5 APAC Beer Market Analysis and Forecast, by Countries

5.1 China beer market

       5.1.1 Market Analysis

       5.1.2 China beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.1.3 China beer company share analysis (2013 – 2020)

       5.1.4 China beer distribution channel analysis (2013 – 2020)

5.2 India beer market

       5.2.1 India beer market analysis, 2013 – 2020 (USD billion)

       5.2.2 India beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.2.3 India beer company share analysis (2011 – 2013)

       5.2.4 India beer distribution channel analysis (2013 – 2020)

5.3 Japan beer market

       5.3.1 Japan beer market analysis, 2014 – 2020 (USD billion)

       5.3.2 Japan beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020

       5.3.3 Japan beer company share analysis (2013 – 2020)

       5.3.4 Japan beer distribution channel analysis (2013 – 2020)

5.4 South Korea beer market

       5.4.1 South Korea beer market analysis, 2014 – 2020 (USD billion)

       5.4.2 South Korea beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.4.3 South Korea beer company share analysis (2013 – 2020)

       5.4.4 South Korea beer distribution channel analysis (2013 – 2020)

5.5 Australia beer market

       5.5.1 Australia beer market analysis, 2014 – 2020 (USD billion)

       5.5.2 Australia beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.5.3 Australia beer company share analysis (2013 – 2020)

       5.5.4 Australia beer distribution channel analysis (2013 – 2020)

5.6 Vietnam beer market

       5.6.1 Vietnam beer market analysis, 2014 – 2020 (USD billion)

       5.6.2 Vietnam beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.6.3 Vietnam beer company share analysis (2013 – 2020)

       5.6.4 Vietnam beer distribution channel analysis (2013 – 2020)

5.7 Singapore beer market

       5.7.1 Singapore beer market analysis, 2014 – 2020 (USD billion)

       5.7.2 Singapore beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.7.3 Singapore beer company share analysis (2013 – 2020)

       5.7.4 Singapore beer distribution channel analysis (2013 – 2020)

5.8 Others (Sri Lanka, Laos and Thailand etc) beer market

       5.8.1 Others beer market analysis, 2014 – 2020 (USD billion)

       5.8.2 Others beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 – 2020)

       5.8.3 Others beer company share analysis (2013 – 2020)

List of Figures 

 

FIG. 1 Market segmentation: APAC beer market

FIG. 2 Asia Pacific beer market size and forecast, 2013 – 2020 (USD billion)

FIG. 3 APAC beer market value chain analysis

FIG. 4 Porter’s five force analysis

FIG. 5 Beer market attractiveness, by type

FIG. 6 APAC beer market share and forecast, 2013 vs. 2020 (Volume consumption %)

FIG. 7 Premium beer market size and forecast, 2013 – 2020 (billion Liter)

FIG. 8 Mainstream beer market size and forecast, 2013 – 2020 (billion Liter)

FIG. 9 Economy beer market size and forecast, 2013 – 2020 (billion Liter)

FIG. 10 China beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 11 Company share analysis for China 2011 - 2013

FIG. 12 Beer distribution channel analysis for China 2011 - 2013

FIG. 13 India beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 14 Company share analysis for India 2011 - 2013

FIG. 15 Beer distribution channel analysis for India 2011 - 2013

FIG. 16 Japan beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 17 Company share analysis for Japan 2011 - 2013

FIG. 18 Beer distribution channel analysis for Japan 2011 - 2013

FIG. 19 South Korea beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 20 Company share analysis for South Korea 2011 - 2013

FIG. 21 Beer distribution channel analysis for South Korea 2011 - 2013

FIG. 22 Australia beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 23 Company share analysis for Australia 2011 - 2013

FIG. 24 Beer distribution channel analysis for Australia 2011 - 2013

FIG. 25 Vietnam beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 26 Company share analysis for India 2011 - 2013

FIG. 27 Beer distribution channel analysis for Vietnam 2011 - 2013

FIG. 28 Singapore beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 29 Company share analysis for India 2011 - 2013

FIG. 30 Beer distribution channel analysis for Singapore 2011 - 2013

FIG. 31 Others beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 – 2020)

FIG. 32 Company share analysis for Others (Sri Lanka, Laos and Thailand etc)  2011 - 2013

List of Tables

 

TABLE 1 APAC beer market snapshot

TABLE 2 Asia Pacific market size and forecast by application, 2013 – 2020 (USD billion)

TABLE 3 Drivers of APAC Beer Market: Impact Analysis

TABLE 4 Drivers of APAC Beer Market: Impact Analysis

TABLE 5 China beer, Market Analysis by value (2013 – 2020)

TABLE 6 China beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 7 India beer, Market Analysis by value (2013 – 2020)

TABLE 8 India beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 9 Japan beer, Market Analysis by value (2013 – 2020)

TABLE 10 Japan beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 11 South Korea beer, Market Analysis by value (2013 – 2020)

TABLE 12 South Korea beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 13 Australia beer, Market Analysis by value (2013 – 2020)

TABLE 14 Australia beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 15 Vietnam beer, Market Analysis by value (2013 – 2020)

TABLE 16 Vietnam beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 17 Singapore beer, Market Analysis by value (2013 – 2020)

TABLE 18 Singapore beer, Market Analysis by volume consumption (2013 – 2020)

TABLE 19 Others beer, Market Analysis by value (2013 – 2020)

TABLE 20 Others beer, Market Analysis by volume consumption (2013 – 2020)

 

The research report on the Asia Pacific beer market reveals all market trends and projections that are critical in understanding the market as a whole. The report on the Asia Pacific beer market contains essential information on each segment in it based on multiple criteria.

The key driving factor of the Asia Pacific beer market is the growing disposable income of working class consumers. More consumers are now willing to buy beer either at home or in restaurants. This has especially propelled the sales of premium beer in the Asia Pacific region. The Asia Pacific beer market also continues to receive a growing demand due to the increasing number of convenience stores, malls, retail stores, liquor shops, bars, and restaurants opening up across the region.

The report dissects all factors that might influence the Asia Pacific beer market in the near future. For instance, the growing population of the region, especially in China and India, the two most heavily populated nations in the world: the growing population, coupled with improving economies, gives a greater scope for beer consumption in Asia Pacific. Another feature discussed in the report is the growing acceptance of the Western culture in Asia Pacific.

The report also makes use of proven research techniques such as Porter’s five forces analysis and SWOT analysis in order to enlighten the report’s user about the impact on the Asia Pacific beer market of macro and micro factors as well as the value chain of the market.

Overview of the Asia Pacific Beer Market 

The Asia Pacific beer market is growing at a CAGR of 5.0% from 2014 to 2020. The Asia Pacific beer market was valued at US$155.93 bn in 2013. It is predicted to grow to US$220.36 bn.

The key market segments of the Asia Pacific beer market are based on the type of beer. Beer is classified as economy, mainstream, or premium. Each beer type comes with its own set of market trends and target audience.

The countries explored in the report on the Asia Pacific beer market are Singapore, China, India, South Korea, Japan, Australia, Vietnam, and the other Asia Pacific nations grouped together.

The key challenge faced by the Asia Pacific beer market is the growing health concern in the region. Consumers are aware of the health effects of regular consumption of beer and therefore will take measures to reduce it. At the same time, government regulations pertaining to alcohol content and the banning of alcoholic drinks altogether also threatens to impede the Asia Pacific beer market. The restrictions will not, however, excessively hinder the Asia Pacific beer market, which, as mentioned, is growing at a 5.0% CAGR within the report’s forecast. For an important consumer goods market in the global perspective, it will suffice for the Asia Pacific beer market to become a prominent one over the next few years.

Companies mentioned in the research report

The key companies operating in the Asia Pacific beer market include China Resources Enterprise, Beijing Yanjing Brewery, Kirin Holdings, Anheuser-Busch InBev, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery. Anheuser-Busch InBev, a company that operates in seven regions across the world, is showing substantial profit margins due to the increasing sales of beer in all regions, including Asia Pacific. In another example, the Asia Pacific beer market is currently experiencing a boom in imports of Czech beer, such as beer manufactured by Pivivary Lobkowicz Group, which is partly owned by the Chinese group CEFC.

Key segments of the Asia Pacific Beer Market
 

By types:

  • Premium
  • Mainstream
  • Economy

By countries:

  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Vietnam
  • Singapore
  • Others

Major region analyzed under this research report is: 

  • Asia Pacific 

This report gives you access to decisive data such as:

  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for the coming years 

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth 
  • Up-to-date analyses of market trends and technological improvements 
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors 
  • An array of graphics and SWOT analysis of major industry segments 
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis 
  • Offers a clear understanding of the competitive landscape and key product segments


 
 
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