Global Active, Smart, and Intelligent Packaging Market: Overview
Packaging of a product not only ensures a safe and secure reach to the end-user, they also significantly affect the way the product is presented to the consumers from the marketing perspective. New technologies such as intelligent packaging, active, smart packaging, and modified atmosphere packaging are replacing traditional methods such as canning. Advanced packaging interacts internally (active packaging) as well as externally (intelligent packaging) with the environment and enhances the visual appeal of the products. Besides this, smart and active packaging also ease the process of bulk transportation. With the technological advancements, innovative packaging alternatives are now available for the manufacturers to innovate their consumer outreach and gain market share. The food industry in particular, which is currently at its peak, is the primary driver in the global active, smart, and intelligent packaging, besides the growing requirement of packaging that can more efficiently control gas and moisture.
Based on several factors, some of which are mentioned below, this report on global active, smart, and intelligent packaging market is projected for a healthy double digit growth rate during the forecast period. The report also profiles some of the key players who are currently leading this market, and aims to serve as a guide for the players to make more informed choices. Active packaging, modified atmosphere, and intelligent packaging technology are of the technology segments of this market, whereas application segment can include seafood, meat and poultry, soup, confectionaries, dairy products, and fruits and vegetables.
Global Active, Smart, and Intelligent Packaging Market: Trends and Opportunities
Some of the emerging packaging products are advanced time-temperature monitors, antimicrobial packaging, and smartphone-enabled interactive packaging products. Most of these products are anticipated to develop further during the forecast period and pave way for manufacturers to impress their consumers. Due to the escalating demand for packaged food, such as ready-to-cook, from the urban population across the globe, coupled with increasing food safety concerns that is quickly becoming a norm for several industries, the market for active, smart, and intelligent packaging is expected to stay in good stead. This market is also expected to grow on account of increasing need for to retain freshness and nutritional value of the products, at competitive prices.
In particular, the report anticipates intelligent packaging market to expand faster as products such as time-temperature indicators and smart labels become common. The report also suggests that active packaging demand will be driven by the growth in gas scavenger products, which are benefitting from the development of more advanced technology and growing preference toward foods with fewer additive.
Global Active, Smart, and Intelligent Packaging Market: Region-wise Outlook
Currently, the region of North America serves the maximum demand for active, smart, and intelligent packaging, as far as geographical segmentation of this is concerned. Owing to factors such as stringent legislations regarding food and beverage packaging in the country-wide markets of the U.S., and Canada, the demand from North American region will sustain during the forecast period. However, the demand from the region of Asia Pacific which resides several emerging economies, is also expected to swell considerably in next few years.
Companies Mentioned in the Research Report
Active, smart, and intelligent packaging makes for an evolving market wherein new and technologically advanced products are of great essence. The key players in this market, such as Amcor Ltd., Graham Packaging Company Inc., Landec Corp., Ball Corp., Timestrip, plc, VIP Packaging, Sealed Air Corp., SYSCO Corp., Mitsubishi Gas Chemical, notice this requirement as are continuously investing on research and development to gain ground over their competitors.
Major regions analyzed under this research report are:
- North America
- Asia Pacific
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments