Published: Jul, 2016
The steady rise in the popularity of social media and the increasing ease of purchasing smartphones have been the most influential drivers for the global mobile content market, reports Transparency Market Research (TMR). “The rise of social media such as Facebook, Snapchat, and Instagram has been crucial for the mobile content market, as they have made it easier than ever before for users to share and enjoy online content,” explained TMR’s lead analyst.
Facebook, for instance, had more than 1.65 billion active users as of March 2016. Photo sharing websites such as Tumblr and Instagram both have more than 400,000,000 active users, with Twitter following closely with around 320,000. The widespread popularity of these tools has made content generation and sharing an established part of the daily lives of their user base, driving the overall volume of mobile content generated.
Increasing Smartphone Sales Boost Generation of Mobile Content
Another key factor crucial to the mobile content market is the increasing use of smartphones capable of generating high-quality mobile content. The booming Asia Pacific market, where the increasing GDP of dominant economies has given a strong boost to the overall purchasing power, the smartphone market is rising at unprecedented rates. This has driven the generation of mobile content in the region at a rapid rate. The use of mobile-based web browsing has risen exponentially since the 2007 launch of the iPhone, which kickstarted the smartphone era, and looks likely to continue over the coming years.
However, North America remains the leading generator of mobile content in spite of the increasing role of the Asia Pacific market. The development of advanced telecommunications innovations in the U.S. has allowed the North America market to enjoy a significant lead in the global market, which is likely to be sustained despite the rapid rise of the Chinese smartphone industry.
Mobile Games Set to Remain Dominant Product Segment
Of the various types of mobile content, mobile games have always been the dominant product. While the demand for mobile music and mobile video has also increased due to the ease of accessing websites such as YouTube and Instagram, the mobile gaming segment is expected further embellish its lead in the mobile content market in the coming years. The mobile games segment is expected to be valued at US$11.4 bn by 2017, a whopping 61.7% of the projected 2017 valuation of the mobile content market.
While North America and Europe have traditionally been the major consumers of mobile games, the improving telecommunications infrastructure in emerging countries has allowed mobile game producers to target the populous and increasingly lucrative India and China markets, which is a key driver for the global market for mobile games.
By OS, Android-based smartphones are the leading generators of mobile content due to the global popularity of Android OS. Since various indigenous operating systems based on Android use the Google Play app store, Android has retained its dominance in terms of content generation.
The information presented in this review is based on a Transparency Market Research report, titled, ‘Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017.’
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