Published: Oct, 2014

In its latest market research report published recently, Transparency Market Research, a U.S.-based market intelligence firm has presented a detailed account of the global home care market, titled “Home Care Market - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast, 2012 – 2018”. The report is now available for sale on the company’s website. 



Browse Full Home Care Market - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast, 2012 – 2018 Report @


According to the report, the global market for hare care is rapidly growing at a steady pace owing to the ongoing efforts of government bodies, manufacturers and the media that increased the awareness about hygiene and cleanliness across the world. This is especially evident in rural areas of developing economies, which has boosted the growth of the global home care industry. 


The report also cites the improvement in living standards in a larger portion of the world population, owing to economic advances in major regions, as another major reason behind the growth of this industry. This is one reason that will continue to foster growth of this market and help this market establish itself as a basic necessities’ market as compared to a rather ignored, facilitatory market in the past.  


Among the products segments that saw the most acceptance at major markets in the near past were hand dishwashing, toilet care and laundry detergents. 

Private labels become popular 


According to global market statistics of this industry, it was noted that many new private brands were able to strengthen their share on the market in the recent years. The major features of these private brands that helped them attract consumers were lower prices compared to established brands added with acceptable quality. Furthermore, a rise in open-shelf displays in supermarkets, hypermarkets and shopping malls and a rising customer base of such shopping destinations, added with active promotion by private brands has contributed greatly to the development of private labels across the world markets. 


International players continue to keep their shares of profit

However, despite a positive growth in the market shares of private labels, leading international market players are estimated to retain their market shares in the coming years as well. Their enormous reputation for high quality fused with their long-established brand names and effective and wide-spread networks will continue to boost their sales and attract customer attention. 


The report has presented a careful analysis of the global home care market according to the business potential and impending demands from various markets in the world segmented according to geography for easy interpretation. The geographies analyzed in the report are Asia Pacific, Europe, North America and the rest of the world. The market segmentation is also analyzed on the basis of the types of products currently available in the market.  


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