The wireless audio devices market report provides an analysis of the global wireless audio devices market for the period from 2014 to 2024, wherein 2015 is the base year and 2016 to 2024 is the forecast period. Data for 2014 has been included as historical information. The report covers all the prevalent trends, products, and technologies playing a major role in the growth of the wireless audio devices market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on market growth, in terms of revenue estimates (in US$ Bn), across the world. The report provides cross-sectional analysis of the global wireless audio devices market in terms of market estimates and forecasts for all the segments across different regions. This research report provides in-depth analysis of the global wireless audio devices market on the basis of product types. The products covered in the report include Bluetooth speakers, sound bars, and Wi-Fi multiroom speakers. The report also includes competitive profiling of the major players engaged in providing wireless audio devices. The major business strategies adopted by them, their market positioning, and various recent developments have also been identified in the research report. This report also provides a market positioning analysis of major players operating in the wireless audio devices market.
The report also provides a detailed analysis of various types of products. The report offers an in-depth analysis of the market drivers, restraints, and growth opportunities. These factors enable the analysis of various trends that would impact the market during the forecast period from 2016 to 2024. The report includes comprehensive coverage of the underlying economic and technological factors influencing the global wireless audio devices market under the key trend analysis section. Furthermore, the report aims to provide strategic insights into the value chain, Porter’s Five Forces, and the impact of IoT on the global wireless audio devices market. The market positioning analysis of key players throws light on the prevalent competition in this market.
Various factors that affect the growth of the global wireless audio devices market have been identified in this report. The report aims to provide a comprehensive cross-sectional analysis of the global wireless audio devices market across region including the U.S., Europe, and Rest of the World. In addition, the report highlights the competitive landscape of the wireless audio devices market and identifies various business strategies adopted by the leading players. Under the company profiles section, the report provides an overview of the companies operating in the market, the strategies deployed by them to gain competitive advantage, annual revenue generated by them in the past two years, and recent developments. The companies profiled in this report include Bose Corporation, Ultimate Ears (UE, Logitech), Vizio Inc., Beats (Apple, Inc.), Harman International (JBL), Sony Corporation, Sonos, Samsung Electronics, LG Electronics, and Philips.
The global wireless audio devices market has been segmented as follows.
Global Wireless Audio Devices market, by Product Type
- Bluetooth Speaker
- Sound Bars
- Wi-Fi Multiroom Speaker
Global Wireless Audio Devices market, by Region
- The U.S.
- Rest of World (RoW)
Table of Contents
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
2. Executive Summary
2.1. Global Wireless Audio Devices Market Snapshot
2.2. Global Wireless Audio Devices Market Revenue and Volume, 2014 – 2024 (US$ Mn)
3. Global Wireless Audio Devices Market Analysis, 2014 – 2024 (US$ Mn and Mn Units)
3.2. Key Trends Analysis
3.3. Market Dynamics
3.4. Value Chain Analysis
3.5. Porter’s Five Forces Analysis
3.6. Impact Analysis of IoT
3.7. Global Wireless Audio Devices Market Analysis, By Product Type, 2014 – 2024 (US$ Mn and Mn Units)
3.7.1. BT Speakers
3.7.2. Sound Bars
3.7.3. Wi-Fi Multiroom Speakers
3.8. Competitive Landscape
3.8.1. Market Positioning of Key Players, 2015
3.8.2. Competitive Strategies Adopted by Leading Players
4. The U.S. Wireless Audio Devices Market Analysis, 2014 – 2024 (US$ Mn and Mn Units)
4.2. The U.S. Wireless Audio Devices Market Analysis, By Product Type, 2014 – 2024 (US$ Mn and Mn Units)
4.2.1. BT Speakers
4.2.2. Sound Bars
4.2.3. Wi-Fi Multiroom Speakers
5. Europe Wireless Audio Devices Market Analysis, 2014 – 2024 (US$ Mn and Mn Units)
5.2. Europe Wireless Audio Devices Market Analysis, By Product Type, 2014 – 2024 (US$ Mn and Mn Units)
5.2.1. BT Speakers
5.2.2. Sound Bars
5.2.3. Wi-Fi Multiroom Speakers
6. Rest of World (RoW) Wireless Audio Devices Market Analysis, 2014 – 2024 (US$ Mn and Mn Units)
6.2. Rest of World (RoW) Wireless Audio Devices Market Analysis, By Product Type, 2014 – 2024 (US$ Mn and Mn Units)
6.2.1. BT Speakers
6.2.2. Sound Bars
6.2.3. Wi-Fi Multiroom Speakers
7. Company Profiles
7.1. Bose Corporation
7.1.1. Company Details (HQ, Foundation Year, Employee Strength)
7.1.2. Market Presence, By Segment and Geography
7.1.3. Key Developments
7.1.4. Strategy and Historical Roadmap
7.1.5. Revenue and Operating Profits
*Similar details would be provided for all the players mentioned below
7.2. Ultimate Ears (UE, Logitech)
7.3. Vizio Inc.
7.4. Beats (Apple, Inc.)
7.5. Harman International (JBL)
7.6. Sony Corporation
7.8. Samsung Electronics
7.9. LG Electronics
The growing penetration of tablets and smartphones, combined with an ongoing shift in consumer media consumption preferences toward those wireless audio devices and streaming services such as Spotify, Pandora, and Deezer, are collectively driving a behavioral shift in people listening to music inside and outside their homes. The shift from playing physical CDs to playing digital music files is well entrenched in the home and portable audio industries. Home, portable, and even car audio products have embraced the playback of downloaded music and the streaming of cloud-based music services. Other new digital music sources include satellite radio and HD Radio. Wireless audio devices sales are driven by slim one-piece amplified sound bars, wireless multi-room audio systems, and other networked-audio products. New wireless multi-room audio systems use smartphones and tablets as controllers to send music via Wi-Fi from PCs, smartphones, and tablets to tabletop speakers throughout the house.
Key factors driving the growth of the global wireless audio devices market include rising adoption of wireless connectivity technologies and growing demand for infotainment and regulatory requirements from the automotive industry. Other regional driving factors include flexible audio streaming capacity, rising disposable income, and product bundling.
In 2015, BT speakers wireless audio devices was the largest segment by product type in terms of market revenue, accounting for 66.1% of total revenue despite growing at a moderate CAGR. The segment is expected to remain dominant throughout the forecast period as sales of portable Bluetooth speakers are surging because they play music wirelessly from any Bluetooth-equipped smartphone, tablet, or laptop. Sound bars is the fastest segment in terms of CAGR of the global wireless audio devices market. Sleek-looking, simple-to-install sound bars improve the sound of thin flat-panel TVs, often simulate surround sound, and play music in the home.
The U.S. is the largest market revenue contributor in the global wireless audio devices market in 2015, accounting for 41.9% of the overall market. Also, wireless audio device sales are driven by slim one-piece amplified sound bars, wireless multi-room audio systems, and other networked-audio products, including Bluetooth portable speakers. High-resolution home and portable audio products reproduce downloaded lossless music files with better-than-CD sound quality.
Some of the major industry players profiled in the study are Bose Corporation, Ultimate Ears (UE, Logitech), Vizio Inc., Beats (Apple, Inc.),Harman International (JBL), Sony Corporation, Sonos, Samsung Electronics, LG Electronics, Philips.