Wi-Fi technology allows electronic devices to connect with wireless LAN networks. WLAN networks may be password protected or open, allowing devices to access resources of the WLAN network that are within the range. Devices such as smartphones, personal computers, tablets, digital cameras, modern printers, etc. can utilize Wi-Fi technology. Such Wi-Fi compatible devices connect to the Internet via wireless access point and WLAN network. Wi-Fi as a service (WaaS) is a high speed Wi-Fi solution, fully managed by cloud-based management systems. WaaS allows organizations having limited IT resources or capital expenditure budget to provide reliable, secure, and fast WLAN access across different locations. The deployment of WaaS is inherently easy and quick, and it can be managed by a network operating center (NOC). WaaS allows small and medium businesses to access reliable and fast networking performance without installing or managing cable based connectivity, making it suitable for heritage buildings, temporary locations, and office relocations. WaaS employs advanced analytic tools that provide insights into customer or staff behavior which can be usefully leveraged by organizations. It also enables automatic system upgrades as well as easy and safe guest access with login capability and isolation from existing network.
The increasing demand for centralized management, reduced cost of ownership, remote troubleshooting, and low capital expenditure are the major factors driving the growth of the WaaS market. A growing number of small and medium enterprises are adopting WaaS due to its end-to-end visibility, fast deployment, increased agility and efficiency, cost-effectiveness, and labor, management, and scalability control. Furthermore, WaaS is witnessing increasing adoption by the transportation and logistics sector, especially in mass transits. The demand for WaaS analytics is further fueling the growth of the WaaS market, as a growing number of organizations are employing WaaS analytics in order to improve business processes, decision making, operational efficiency, and gain competitive advantage in the market. However, issues related to cloud connectivity and security concerns pose challenges in the growth of WaaS market.
The Wi-Fi as a service market can be segmented by type of service, enterprise size, user location, end-use industry, and geography. By type of service, the market can be further segmented into network designing and planning, cloud access point, maintenance and support, and others. By enterprise size, the market can be further categorized into small and medium enterprises, and large enterprises. By user location, the market can be divided into indoor and outdoor. On the basis of end-use industry, the market can be further divided into banking, financial services and insurance (BFSI), public sector and government, retail, education, life sciences and health care, IT and telecommunications, logistics and transportation, manufacturing, and hospitality and travel. Geographically, the market can be divided into North America, South America, Middle East and Africa, Europe, and Asia-Pacific.
The key players in the Wi-Fi as a service market include Cisco Systems Inc., Rogers Communications, Inc., Singapore Telecommunications Limited, BigAir Group Limited, Telstra Corporation Limited, Mojo Networks, Inc., ViaSat Inc., ADTRAN, Inc., Aerohive Networks, Inc., Fujitsu Limited, iPass, Inc., Zebra Technologies Corporation, and Ruckus Wireless, Inc.