Wheat proteins are the proteins that are extracted from wheat. The process of extracting the proteins from wheat undergoes several processes such as the separation of SDS-insoluble protein fractions, fractionation of SDS-insoluble protein fractions, gel filtration, removal of sodium dodecyl sulphate (SDS), and various others.
The demand for wheat proteins has escalated during the past few years. Key factors driving the demand for wheat protein market include growing consumer base for meat less diets. Increased consumption of wheat is associated with several health issues such as increased risk of cancer and osteoporosis. Further meats contain high amount of toxins and saturated fat. Further, the consumption of meat is also associated with reduced life expectancy and also, the development of type 2 diabetes. Owing to these factors, health conscious consumers are choosing to adopt the consumption of food items with wheat proteins and this factor is currently one of the major factors driving the demand for the market at present. Further, weight management was always considered to be a major issue among the population, but in recent times, the same has turned into an epidemic and the obesity level has doubled in the past 30 years. In 2014, over 2.0 billion adults were overweight and out of this population, more than 650 million were victims of obesity. According to National Institutes of Health, weight and obesity combined are one of the leading causes of death in the U.S. An approximate of 300,000 people dies due to this cause. This factor has led the consumers in the country resort to healthier alternatives and wheat protein is the preferred choice among the population. These factors are majorly responsible for the escalation in the demand for wheat protein at present.
Additionally, high demand for wheat proteins from the cosmetic industry due to the occurrence of glutens which act as an emulsifier is another major factor complementing the growth of the market at present. Usage of hydrolyzed wheat protein in cosmetic items such as lipsticks, fillers and powders are also expected complement the growth of the wheat protein market, where the cosmetics industry plays a significant role.
However, negative effects associated with the consumption of gluten such as intestinal damage, and digestive issues and various others are refraining a part of the population from consuming wheat protein infused food items and thus this is a major factor hindering the growth of the market. Further, preference for meat and low awareness about health in the developing countries is another factor highly restraining the wheat proteins market. Further, limited supply of wheat for protein extraction is also expected to hinder the growth of the market.
Developing countries are expected to enhance the growth of the market in the coming years due to several expansion opportunities by the manufacturers operating in this field. Further, increasing awareness about various nutritional food and beverage items that contain wheat proteins among the consumers is the developing countries is also expected to stimulate the growth of the market in the coming years.
Based on types, the market is segmented into hydrolyzed wheat protein and wheat protein isolates where the latter accounts for the dominant share owing to the high demand for such a type from the food and beverage industry. Wheat protein isolates are widely used in products such as frozen dough, pizzas and flat breads.
Based on applications, the market is segmented into bakery, nutritional supplements, and confectionary items among others. Bakery products accounted for dominant share and are expected to retain its position throughout the forecast period.
Based on geography, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America accounted for the dominant share owing to the large number of consumers opting for healthier alternatives. Asia Pacific and Latin America are expected to exhibit strong growth during the forecast period.
Some of the major players operating in the field of wheat protein include Manildra Group, Cargill Incorporated, Archer Daniels Midlands Company, MGP Ingredients Inc., Crespel and Deiters GmbH and various others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
- Market segments and sub-segments
- Market trends and dynamics
- Supply and demand
- Market size
- Current trends/opportunities/challenges
- Competitive landscape
- Technological breakthroughs
- Value chain and stakeholder analysis
The regional analysis covers:
- North America (U.S. and Canada)
- Latin America (Mexico, Brazil, Peru, Chile, and others)
- Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
- Eastern Europe (Poland and Russia)
- Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
- Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.
Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.