The paper packaging industry has witnessed a significant growth over the past decade owing to the preference for high quality packaging products and growing awareness about eco-friendly packaging materials that act as a substitute for plastics. High-quality packaging products such as the virgin paper packaging allows highlighting the brand value of products through visually appealing qualities. The virgin paper is a high-quality packaging material in terms of strength, printability, brightness and opacity. Virgin paper is manufactured without any mixture of recycled content primarily from the pulp of pine, spruce or fir. The global paper stream has to be replenished with the new pulp for manufacturing paper packaging products at regular interval or through recycling of the paper in order to sustain market supply.
Virgin Paper Packaging Market-Market Dynamics:
Consumption of high quality packaging paper for branded products is adding to the demand for the virgin paper packaging products. One of the factor fueling the growth of the virgin paper packaging market is the increase in per capita disposable income in emerging markets and the growing number of organized retailers promoting the utilization of kraft paper bags.
Variation of the product like bed rolls are used in hospitals for maintaining hygienic conditions which also lowers the cost of laundry. Another factor for the growth of virgin paper packaging market is its lightweight property which allows the product to be efficiently transported. Customized packaging for different brands is now the key interest of the customers in the virgin paper packaging market. However, the rapidly increasing cost of the raw material is acting as a restrain for the virgin paper packaging market.
Virgin paper packaging products are substituted by preference for packaging products made of cheaper plastics that allow wider variations in terms of packaging product design. Moreover, the customers adopting to flexible packaging formats can pose as a barrier to the virgin paper packaging market as virgin paper lacks in flexible properties.
Virgin Paper Packaging Market- Market Segmentation:
The virgin paper packaging market can be segmented on the basis of product type, product form and applications. On the basis of product type, the virgin paper packaging market can be segmented into sack kraft paper, semi-extensible sack kraft paper, fully-extensible sack kraft paper, speedex and high performance. On the basis of form, the virgin paper packaging market can be segmented into semi-rigid and rigid forms. On the basis of applications, the virgin paper packaging market can be segmented into food, industrial and building material, animal and pet food, PE (polyethylene) coating and special protective coating.
Virgin Paper Packaging Market- Regional Outlook:
Geographically, the virgin paper packaging market can be segmented into five key regions North America, Asia-Pacific, Europe, Latin America and Middle East & Africa (MEA). Virgin paper packaging industry have been dominated by North America region higher disposable income among consumers. The Asia-Pacific and Europe are currently in the growth phase as the industries have started investing in these regions driven by China and India as the people have adopted to more eco-friendly ways and replaced plastic bags with paper bags, thus promoting the demand in the region. Latin America and MEA is also expected to have a growth phase over the years owing to growing environmental concerns.
Virgin Paper Packaging Market- Key Players:
Some of the key players of virgin paper packaging market are Georgia-Pacific LLC, S.N. Paper Mills Pvt. Ltd., Horizon, Natron-hayat d.o.o, International Paper, WestRock, Kapstone, Gascogne Papier, JK Paper Ltd, ITC Limited and Espee Packaging.
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