Ultramobiles Market: Overview
Computing devices that include tablets, convertibles, and thin and midsized lightweight PCs are categorized as ultramobiles. The display size of ultramobiles typically range between 7 inches and 13.9 inches. Ultramobiles are segmented into three major types that include basic ultramobile, utility ultramobile, and premium ultramobile. Basic ultramobiles have limited capabilities than premium ultramobiles. Android-based tablets, Apple’s iPad, Chromebooks are some of the devices in the basic ultramobiles type. While premium ultramobiles include Apple’s MacBook Air, Microsoft’s Surface Pro, and Lenovo Yoga 3 Pro. Furthermore, the utility ultramobiles are comparatively low cost devices with limited functionality. Premium ultramobiles are popular in the market due to their optimized user interface for media consumption.
The market for ultramobiles has witnessed growth in recent times that can be attributed to the emergence of Internet of Things (IoT). Moreover, advanced operating systems supporting different applications have added to the rise in demand for ultramobiles. The advancements in display technologies and high definition viewing experience have attracted the consumers towards ultramobiles.
Ultramobiles Market: Key Growth Enablers
Due to larger screen size than smartphones and compact and lightweight nature than laptops, ultramobiles are witnessing demand from educational, banking, entertainment, restaurants, and retail sectors. Furthermore, technological development such as near field communication (NFC), microelectromechanical system (MEMS) motion sensors, 4K display, 3D camera, wireless charging, SoC (system on chip) processor, and flash-based storage solutions are likely to help in sustaining the market for ultramobiles in coming years. The replacement of traditional PCs as well as old tablets is another major factor to surge the growth in sales of ultramobiles in coming years.
Moreover, an increase in consumer’s spending on gadgets has been a major factor that influenced the sales of ultramobiles during the last few years. The slow evolution of premium ultramobiles has restrained the growth of the total ultramobiles market. However, increasing attraction for new and additional functionalities is likely to favor the market for premium ultramobiles category.
Ultramobiles Market: Key Region-wise Insight
North America and Europe accounted for the largest market share in terms of adoption of ultramobiles. Due to the fast rate of adoption of new technologies in North America and Europe, ultramobiles witness high demand. Furthermore, established network infrastructure that facilitates the spread of Internet across the region and presence of key manufacturers that include Apple, Inc. has influenced the ultramobiles market.
Asia Pacific is likely to expand the fastest in coming years, considering the infrastructure development in developing countries such as India. In recent years, original equipment manufacturers (OEMs) are targeting emerging economies through launch of basic and utility ultramobiles to explore the potential markets in large population countries such as India and China. Cost efficient solutions is seen to be a key factor to influence the sales of ultramobiles in developing markets.
Ultramobiles Market: Competitive Insight
The ultramobile market is observing intense competition with smartphone and laptop vendors trying to explore this potential market. The key vendors operating in the market include Apple, Inc., Samsung, Dell, ASUSTek Computer, Inc., HP Development Company, L.P., Lenovo, Acer, Inc., Micromax, Sony Mobile Communications, Inc., and LG Electronics, Inc. Furthermore, the key Electronics Manufacturing Services (EMS) and Original Design Manufacturers (ODM) companies include Quanta Computer Incorporated, Compal Electronics, Pegatron Corporation, Wistron Corporation, and Inventec Corporation.
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