In the last couple of years, test automation has emerged as one of the most widely–adopted strategies across IT companies worldwide. It has proven quite helpful in software development and in optimizing testing processes. Since IT companies on a given day manage a huge volume of test data in a complex test environment, they require their software testing to be both effective and efficient. The increasing IT spending on quality assurance (QA) and software services, combined with the rapid proliferation of mobile- and cloud-based applications, will enable the global test automation market to surge at an exponential CAGR of 23.6% between 2016 and 2024.
High operating costs that make large investments necessary have presently emerged as major bottlenecks in the market. Nevertheless, growth of technologies such as big data analytics, cloud computing services, and data virtualizations will augment opportunities for the market in the forthcoming years.
As per Transparency Market Research (TMR), the global test automation market, which in 2015 had a valuation of US$12.91 bn, is expected to reach US$85.84 bn by the end of 2024.
Opportunities for Proliferation of Test Automation in North America are Spiraling
During the forecast period, TMR expects North America to be at the fore of the global test automation market. The region has proven lucrative for most companies due to the increasing traction of QA within organizations located in North America. In 2015, prospects for functional testing was the most lucrative within the North America test automation market. Growth exhibited by this region is majorly supported by the increasing investment to upgrade existing testing tools and in outsourced resources.
As per TMR, the market for test automation in North America, which stood at US$5.70 bn in 2015, is expected to be worth US$29.78 bn by 2024. The region is thus likely to exhibit a CAGR of 20.3% during the forecast period. The region also held approximately 44% in the overall market in 2014. It is also expected to report lucrative prospects for security testing. The rapid deployment of mobile applications and Software as a Service (SaaS) on cloud will be dominant in driving market for test automation in North America.
The demand for test automation is also rising at a considerable pace in Asia Pacific. The matured IT infrastructure and high levels of automation in the region present a strong future outlook for the test automation market. The Asia Pacific market for test automation is expected to report the highest CAGR, reports TMR.
Demand for Functional Testing to be Highest during Forecast Period
By type, sale from the functional testing segment is expected to be highest during the forecast period, followed by mobile testing and QA process design. The functional testing segment accounted for the dominant share of 23.2% in the market in 2015. It is expected to significantly gain from the continuously growing agile development practices.
Despite witnessing positive growth opportunities, the market is likely to face challenge from the rapid penetration of mobile testing. The increasing ability of mobile devices to work across multiple platforms has been fuelling demand for mobile testing automation tools. Nevertheless, as cloud platform solutions become commercially available, companies are looking to migrate their critical applications to cloud. This factor will create impressive opportunities for the test automation market in the near future.
Some of the leading enterprises operating in the market include IBM Corporation, Wipro Ltd., Capgemini S.A., Cognizant Technology, Infosys Ltd., Hewlett-Packard. TCS Ltd., and others
Chapter 1 Preface
1.1 Research Scope
1.2 Market Segmentation
1.3 Research Methodology
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Test Automation Market, 2015 & 2024
2.2 Global Test Automation Market Revenue, 2014 – 2024 (US$ Bn) and Y-o-Y Growth (%)
Chapter 3 Global Test Automation Market Analysis
3.1 Market Dynamics
3.2 Impact Analysis of Robotic Automation on IT Industry
3.3 Global Test Automation Market Analysis, By Types
3.3.2 Functional Testing
3.3.3 Configuration Testing
3.3.4 Web Services Testing
3.3.5 Acceptance Testing
3.3.6 Compatibility Testing
3.3.7 Integhration Testing
3.3.8 Load Testing
3.3.9 Security Testing
3.3.10 Mobile Testing
3.3.11 Migration Testing
3.3.12 Platform Testing
3.3.13 Usability Testing
3.3.15 QA Process Design
3.4 Competitive Landscape
3.4.1 Market Positioning of Key Players in Test Automation Market (2015)
3.4.2 Competitive Strategies Adopted by Leading Players
Chapter 4 North America Test Automation Market Analysis
4.3 North America Test Automation Market Analysis, by Types
4.3.1 North America Test Automation Market Share Analysis, by Types, 2015 & 2024 (%)
4.5 North America Test Automation Market Analysis, by Region
4.5.1 North America Test Automation Market Share Analysis, by Region, 2015 & 2024 (%)
Chapter 5 Europe Test Automation Market Analysis
5.3 Europe Test Automation Market Analysis, by Types
5.3.1 Europe Test Automation Market Share Analysis, by Types, 2015 & 2024 (%)
5.5 Europe Test Automation Market Analysis, by Region
5.5.1 Europe Test Automation Market Share Analysis, by Region, 2015 & 2024 (%)
Chapter 6 Asia Pacific Test Automation Market Analysis
6.3 Asia Pacific Test Automation Market Analysis, by Types
6.3.1 Asia Pacific Test Automation Market Share Analysis, by Types, 2015 & 2024 (%)
6.5 Asia Pacific Test Automation Market Analysis, by Region
6.5.1 Asia Pacific Test Automation Market Share Analysis, by Region, 2015 & 2024 (%)
Chapter 7 Middle East and Africa (MEA) Test Automation Market Analysis
7.3 MEA Test Automation Market Analysis, by Types
7.3.1 MEA Test Automation Market Share Analysis, by Types, 2015 & 2024 (%)
7.5 MEA Test Automation Market Analysis, by Region
7.5.1 MEA Test Automation Market Share Analysis, by Region, 2015 & 2024 (%)
Chapter 8 Latin America Test Automation Market Analysis
8.3 Latin America Test Automation Market Analysis, by Types
8.3.1 Latin America Test Automation Market Share Analysis, by Types, 2015 & 2024 (%)
8.5 Latin America Test Automation Market Analysis, by Region
8.5.1 Latin America Test Automation Market Share Analysis, by Region, 2015 & 2024 (%)
Chapter 9 Company Profiles
9.1 IBM Corporation
9.2 Capgemini S.A.
9.3 Wipro Ltd.
9.4 Cognizant Technology Solutions Corp.
9.5 Hewlett-Packard Company
9.6 Infosys Ltd.
9.7 Tata Consultancy Services
9.8 Hexaware Technologies
9.9 Zensar Technologies
The “Test Automation Market” report provides analysis of the global test automation market for the period 2014–2024, wherein the years from 2016 to 2024 is the forecast period and 2015 is considered as the base year. The report precisely covers all the major trends and technologies playing a major role in the test automation market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to influence the market growth during this period. The study provides a holistic perspective on the market’s growth in terms of revenue (in US$ Bn), across different geographies, which includes Asia Pacific (APAC), Latin America (LATAM), North America, Europe, and Middle East & Africa (MEA). An in-depth analysis of various geographical regions is going to provide a precise and detailed understanding of the global test automation market over the forecast period.
The market overview section of the report showcases the market’s dynamics and trends such as the drivers, restraints, and opportunities that influence the current nature and future status of this market. Moreover, the report provides the overview of various strategies of the key players in the test automation market and analyzes their behavior in the prevailing market dynamics.
The report segments the global test automation market on the basis of various types of test automation into functional testing, configuration testing, web services testing, acceptance testing, compatibility testing, integration testing, load testing, security testing, mobile testing, migration testing, platform testing, usability testing, network testing, and QA process design. Thus, the report provides in-depth cross-segment analysis for the test automation market and classifies it into various levels, thereby providing valuable insights on macro as well as micro level. Classification of global test automation market into its various types offers in-depth understanding of test automation in different market scenarios.
The report also provides the competitive landscape for the test automation market, thereby positioning all the major players according to their geographic presence, market attractiveness and recent key developments. This is identified as a crucial step for getting the full overview of the market through key market leaders and the strategies adopted by them. The complete test automation market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the test automation market’s growth.
IBM Corporation, Capgemini S.A., Wipro Ltd., Cognizant Technology Solutions Corp, Hewlett-Packard Company, Infosys Ltd, Tata Consultancy Services, Hexaware Technologies, and Zensar Technologies are some of the major players which have been profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players has been provided as a part of company profiles.
- Below is the list of acronyms used in the report:
- RPA – Robotic Process Automation
- QA – Quality Assurance
- TaaS – Testing as a Service
- SaaS – Software as a Service