Change in lifestyle of urban population has increased number of health problems related to diabetes, heart and obesity. The growing obese population and increasing awareness on health will create a good market opportunity for strength training equipment market in coming years. These have also increased market for fitness centers which in turn will help to increase market for commercial strength training equipment. The shifting consumer requirement for new and improved strength training equipment is motivating companies in strength training equipment market to innovate new products. Moreover, the stress level on body and brain has increased for urban population due to tremendous work pressure. People need to be mentally and physically fit to sustain in today’s fast paced times. Due to this rising concern, people are opting for weight loss management solutions. Therefore, the role of strength training equipment comes into picture. The use of strength training equipment will become prominent in coming years as it helps to improve performance for doing daily activities. Strength training equipment are used for exercises that imitate actual job task and help to improve strength, balance, endurance and coordination. Depending upon the usage, the strength training equipment market can be categorized as commercial and residential markets. Fitness clubs and sports center comes under commercial market where a large number of consumers opt for fitness based services. Commercial equipment includes large training equipment such as smith machine, power tower and a range of dumbbell sets. Most of consumers who opt for fitness clubs are teenagers, working and aged people. Aged people prefer natural movement and low impact exercise equipment such as air resistance and cable based strength systems in fitness center.
Some consumers prefer buying strength training equipment instead of renting them at fitness center. This consumer market comprises of residential strength training equipment. Factors such as health awareness, aging population and growth in consumer disposable income influence the growth of strength equipment market in residential sector. The number of women using strength equipment is increasing as they are becoming more aware of using strength equipment in combination with dieting. Equipment such as dumbbells, push-up bar, weight bar, press benches have more demand in residential sector. Most of the residential strength training equipment are sold through sports shop or by mail order. The increasing use of e-commerce by consumers is creating a positive demand for residential strength training equipment market.
Increase in aging population and healthcare awareness is driving the strength training equipment market in developed economies such as North America and Europe. The strength equipment market is expected to increase in developing countries such as India and China due to increasing purchase power of upper class population. Such emerging economies are also experiencing a gradual shift in spending power from large metropolitan cities to small town and it has led to more spending on health related facilities including fitness and sports training equipment. Some of the strength equipment manufacturers are Atlantis Inc, Cybex International Inc, Matrix Fitness, Brunswick Corporation, Legend Fitness, Rogue Fitness, ICON Health & Fitness, Jordan Fitness, Impulse Health Tech Co Ltd, Precor Incorporated, Hoist Fitness Systems, Promaxima Manufacturing and Nautilus Inc.