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Stationery Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025

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Stationery products are an integral part of human consumption. The global stationery products market is segregated on the basis of product and distribution channel. Based on products, the global market for stationery products are segregated into printing supplies, mailing supplies, marking devices, paper-based stationery products, filling products, party goods, writing & marking instruments and others. Printing supplies are further sub-divided into ink & toners, inked ribbons and carbon & stencil paper. Mailing supplies are further segregated into sealing tapes, paper-based envelopes, padded envelopes and others. Marking devices is further segregated into stencils & hand stamps. Paper based stationery products are further divided into printing/writing/copying paper, writing pads, scrap books, organizers, notebooks, message notes, exercise books, business forms & books and others. Writing and marking instruments include markers/pens, stencils, hand stamps, art goods and pencils. Paper based stationery products held the largest market share in 2016 among all the segments. This is attributed to its varied uses in multiple industries as well as student supplies. Printing supplies is anticipated to witness the fastest growth rate during the forecast period owing to increasing demand for printing supplies by consumers for personal use in homes. Increasing demand for printers has fuelled the demand for printing supplies significantly.

Major factors driving the global stationery products market include growing level of literacy, globally. Increasing number of population receiving education and more number of youth going to school, demand for stationery products is increasing substantially. Demand for premium brand pens and marking instruments is also increasing globally considered as a status symbol. This is fuelling demand for stationery products globally. Increasing number of start-ups and establishments is also fuelling the demand for stationery products which is also driving the market for stationery products. Rise in number of schools and other educational institutions is also fuelling market demand for stationery products. Government initiative towards educational programs is also driving the market positively.

 Rapid digitization is a major hindrance to the global market for stationery products. With increase in use of laptops and smart phones, demand for stationery products has reduced substantially. For segments such as inked ribbons, printing papers, labels and marking devices digitization has brought whole new opportunities as demand for these are booming with increased use of printed materials and digital copies of documents.

Geographically, the global stationery products market is segregated into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. North America held the largest market share in 2016 and is forecast to witness a steady growth rate during the forecast period of 2017-2025. U.S. is the biggest country in North America. Asia Pacific is expected to be the fastest growing country during the forecast period of 2017 to 2025. This is attributed to increasing literacy rates in countries in Asia Pacific and high number of enrolments in schools and other educational institutions every year. In addition, large youth population in the countries of Asia Pacific is also a major reason that is fuelling the growth of the stationery products market in Asia Pacific. China and India are the most rapid growing countries in the Asia Pacific region. Middle East & Africa is also anticipated to witness high growth rate during the forecast period owing to increasing literacy rates in the countries of Middle East & Africa.

Major players of the global stationery products market include The Hewlett-Packard Company, Canon Inc., A.T. Cross Company, Archies Limited, Office Depot, Inc., Hallmark Cards, Inc., Pilot Pen Corporation of America, Pentel Co. Ltd., Xerox Corporation, International Writing Instrument Corporation, Kokuyo Co. Ltd., Mont Blanc International GmbH, American Greetings Corporation, Herlitz PBS AG and Richemont among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

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