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Search Engine Marketing (SEM) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and traffic on search engines. Basic purpose of SEM is to improve website’s ranking on various search engines such as Google or Bing. SEM is very broad term which refers to number of different activities including search engine optimization (SEO), search retargeting, and social media marketing. During the recent years, SEM has become popular with the rising number of Internet users around the globe and numerous IT and non-IT enterprises aiming to expand their business by strong Internet marketing. SEM helps an organization to gain return over investments (ROI) by enabling proper search engine marketing strategies. 

Information seekers and Internet shoppers prefer using keyword searches for getting desired result, thus, by using the keywords which are commonly used by individuals an organization can increase its visitors substantially. A keyword search deals with fetching the popular search terms in order to carry search engine optimization (SEO) of content on any site, thus helping them to rank higher in search results, this also helps to drive amount of activity on the site. Search through keyword is a step that cannot be ignored because it sends right kind of visitors to a site by simply using the right keywords, thus an enterprise can increase its possibility of turning traffic into revenue. SEM benefits organizations in increasing presence over major search engines and provides another channel to promote the brand and company. This also allows an organization to speak directly, openly and honestly to its customers. SEM helps in maintaining competitiveness in the market enabling an organization to stay on top.

Although SEM drives the business and creates opportunities for site traffic conversion. SEM results take time, thus delaying the time to get an ROI. Furthermore, lack in control over optimization due to continuous changes made into algorithms affects the ranking, creating need for continuous revision of SEM strategies. For companies with small budgets it is not always possible to formulate new strategies, which is hindering the growth of the market.

There are many new features that companies are looking forward to integrate in their SEM strategies. Video advertising, the incorporation of YouTube advertisements in Google AdWords and YouTube shopping advertisements are some of the key trends in SEM. Video advertising is anticipated to stay an important element of SEM during the coming years and interactive advertising, which enables user to test an application or perform another interaction is expected to gain increasing traction during the coming years. Furthermore, mobile is expected to be future of computing, hence website owners have optimized their websites for mobile devices which will give rise in demand for specialized mobile device SEM services during the coming years.

With the rising number new entrants in every industry, the companies are focusing on provision of new competitive SEM strategies to promote their company. Some of the SEM vendors include 360i, WordStream, Google Inc., Analytix, Screaming Frog Ltd. and Internet Marketing Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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