Product labelling is key for brand promotion and consumer education. Labelling is the easiest form of advertising your product. Nowadays, companies are innovating with their labelling techniques, such as in the form, weight, appearance, and brand promotion.
Flexible packaging has been in trend as it provides consumers an easy-to-use functionality. Similarly re-sealable packaging labels have given companies a new marketing option that promotes the brand with open-close flexibility. Re-closeable labels can be utilized for both wet and dry applications. They are capable of delivering high quality graphics for brand promotion, are cost-effective, operate efficiently and provide reclose functionality. Re-closable labels have also reduced waste as they are environment-friendly.
Re-sealable labels highly depends on the materials, on the basis of material, we can segment the market into the following:
- Reclose Adhesives
Various industries utilize re-sealable packaging labels to enhance their brand image, improve brand visibility, such industries include food, wine, health, beauty, beverages, pharmaceutical, home and personal care. Labels can be used as a cover to the product and in that case the product is lighter which is user-friendly and convenient. Based on the product type, we can segment the market into the following:
- Flow wrap pack
- Tray seal
- Gas-flush Thermoforming
- HPP packs
- Vacuum packs
The material for re-closeable labels serve a wide market and companies prefer various styles of labels which can be provided by various printing processes such as, screen print, foil, lamination, print on reverse, braille print, peel and read coupons, embossing, and QR code technology. The companies can opt for multiple types of labelling solutions according to the budget and product type, this can include applying label directly on the product, or the label can be applied on the packaging lines. To increase the impact of labels, companies are also focusing on adding different functionalities such as widening the print area by dual side printing. Re-closable packaging has given manufacturers an option to customize labels by making the product easy to use for the customers.
Based on geography, the re-sealable packaging labels market can be segmented into five major regions: North America, Europe, Asia-Pacific, Latin America, and Middle East-Africa (MEA). At present, North America observes a leading position followed by Europe. The major driving factors which have driven the growth of the market in this region is the modern approach towards preservation of flavor and texture of the product. Re-sealable products resist moisture, oils and any other liquids. In the coming few years, Asia-Pacific is likely to show remarkable growth in the re-closable packaging labels market as it is developing at a very rapid pace and many new players are making a foray in the market. Asia-Pacific markets have huge competition as various brands are increasing their innovation capabilities, and including graphic content on the labels.
It is anticipated that in the near future, the competition in the market will increase owing to the entry of new players and consolidation strategies of existing players. Some of the key companies operating in the resealable packaging market are Avery Dennison Corporation, MacFarlane Labels Ltd, New York Label & Box Works, UPM Raflatac, Veltego, etikOUEST, Presto Products Company, and Desmedt Labels. It is observed that a lot of small scale companies are involved in the industry as the market is growing at a rapid state.
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