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Private Label Packaging Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Private Label Packaging: Overview

Packaging became a need of a product launch strategy, from the past decade. Packaging is the need of all industries, from designing to printing and from raw material supplies to processing. Packaging industry witnessed large scale technology adoption regarding equipment, films, and packaging methods. Moreover, demand for primary packaging is at the stagnant level. Private label packaging is one of such solution, which allows wrapping of the container of the private label products. This form of packaging is largely used in packaging consumer products such as food and beverage, cosmetic, etc. On the milieu of growth in FMCG products, the demand for private label packaging market also surged up and is projected to remain impressive in near future.

Private Label Packaging: Dynamics

Demand for convenient packaging and rising disposable income are the key factors driving the growth of private label packaging market. The availability of a wide range of innovative packaging solutions is likely to have a significant influence on the demand for private label packaging market during the forecast period. Other factors driving the market are growing food and beverage industry, growing packaging industry, growing cosmetic industry, etc. The major factor restraining the private label packaging market is the consumer loyalty for the existing brands especially in Asia Pacific and Middle East Africa region. The factor trending the private label packaging market consumer demand for convenient packaging, demand for competitive cost packaging, etc. The companies of private label packaging have significant opportunity in premium private label packaging as it has relatively high demand in private label packaging market than the economical private label packaging.

Private Label Packaging: Segmentation

Basically private label packaging market is segmented by end use, packaging type and by region. The global private label packaging market is segmented on the basis of end use into cosmetic industry, food and beverage industry and others. Among these cosmetic industry has significantly high value share followed by food.

Based on the end-user the global private label packaging market is segmented into:

  • Cosmetics
  • Food & beverages
  • Others

Based on the packaging type the global private label packaging market is segmented into:

  • Corrugated boxes
  • Corrugated displays
  • Folding cartoons
  • Plastic containers
  • Others( metal/glass structures)

Based on the packaging material the global private label packaging market is segmented into:

  • Plastic
    • Polyethylene
    • Polypropylene
    • Polyamide
    • Polystyrene
    • Polyvinyl Chloride
    • Others
  • Paper
  • Metal
  • Glass

Private Label Packaging: Regional overview

The global market for private label packaging witnessed fast growth in last few years. Private label has the success high-purchase, commodity driven categories and also where the consumers perceive slight differentiation. Therefore, the value share of private label packaging in developed economies, such as North America, Europe and Australia is high compare to the other regions and is expected to maintain its dominance over the forecast period. Whereas, the Asia-Pacific market is expected to witness maximum growth rate in the global private label packaging market. The developing economy such as Asia Pacific except Japan, MEA and Latin America are having the opportunity for private label packaging market if the companies enters in the market with strong marketing of the product.

Private Label Packaging: Key Players

The key player of private label packaging market are Urist Cosmetics Inc., Advanced Labels, LAUNCH Private Label, Dalden Corporation, Accurate Box Company Inc., ACP Worldwide, Jonco Industries, Inc., Econo-Pak, Ultra Seal, Unit Pack Co., Inc., Oratech, LLC, Proactive Packaging & Display, Central Package and Display, Heubach Corporation, Bernard Laboratories, Inc., MBK Tape Solutions, LBU, Inc., Action Pak, Inc., Contrapac, HOC Industries, American Towelette Co., etc.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 


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