The low scope of product and price differentiation among the leading players is intensifying the competition in the global unified communications market. Transparency Market Research (TMR) observes that partnerships and agreements are emerging as key strategies for the majority companies. This leading to an increase in consolidation in the market which is further magnifying the competitive rivalry among players. The leading players in the market are Cisco Systems Inc., Microsoft, Alcatel Lucent, and Avaya Inc.
Other prominent players in the market are Siemens, IBM, ShoreTel, Cisco, and Interactive Intelligence. “Over the past few years, there has been a gradual increase in the revenue contribution of these companies and their contribution is anticipated to increase in the forthcoming years,” says TMR’s lead analyst.
The global unified communications market is anticipated to increase from US$38.80 bn in 2015 to US$61.90 bn by 2018, expanding at an impressive CAGR of 15.70% between 2012 and 2018. Geographically, North America was the leading segment in terms of revenue in 2015. However, by the end of the forecast period, EMEA will be the leading revenue contributor. The rising awareness regarding the benefits of unified communication solutions is leading to their increasing deployment across medium- and large-sized organizations in the EMEA region. Instant messaging and video conferencing are emerging as the most popular unified communications systems amongst other systems. Owing to these factors, the region is expected to rise at a noteworthy CAGR of 21% during the forecast period.
Enterprises to Lead Revenue Generation through 2018
On the basis of end user, the enterprises segment will continue to dominate the market until 2018, representing 56.7% of the overall market revenue. The current global economic scenario is compelling companies to cut down budget while maintaining productivity of the entire organization. Moreover, there is an increasing adoption of bring-your-own-device (BYOD) and work from home systems in large enterprises. These factors are leading to increasing implementation of video conferencing and web-based collaboration, thereby fuelling the growth of the segment.
The government segment is estimated to rise at a CAGR of 20.8% during the same period. The growth of this segment can be attributed to the increasing demand for effective communication systems offering emergency response, operational continuity, situational awareness, and readiness, especially during times of crisis.
Rising Adoption of BYOD to Drive Demand for Unified Communications Solutions
The growth of enterprises is escalating the need for collaboration tools that will enable smooth and efficient operation of businesses. “Unified communications help support mobility, provide flexibility, improve employee response time, and increases productivity as well,” says a TMR analyst. With the advantages associated with unified communications, the increasing mobile workforce and enterprise mobility are positively impacting the dynamics of the global unified communications market.
The proliferation of portable devices such as smartphones, tablets, and laptops is leading to increasing adoption of BYOD. An increasing number of enterprises is realizing the benefits associated with BYOD and this, in turn, is encouraging the growth of the market. Moreover, the advent of cloud computing is driving providers to offer unified communications as a service, thereby augmenting the growth of the market.
On the flip side, implementation of unified communications solutions calls for high cost of installation of different components that constitute the system. Moreover, the lack of interoperability among components and software from different UC vendors is making their implementation difficult for consumers. These factors are limiting the large-scale adoption of the unified communications, thereby restraining the growth of the market.
The information presented in this review is based on a Transparency Market Research report, titled,“Unified Communications Market - Global Industry Analysis, Size, Share, Trends and Forecast 2012 - 2018.”
The global unified communications market can be segmented as follows:
Global Unified Communications Market, by Type:
- Hosted or Cloud-based
Global Unified Communications Market, by End User
Global Unified Communications Market, by Geography
- North America
- Asia Pacific
- Rest of the World (RoW)
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