During 2015, the top three companies represented a share of 36.5% in the global market for sheet face masks, finds Transparency Market Research (TMR). Starskin, Estee Lauder, and Sephora Collection are currently leading the global sheet face masks market. Product development via research and development activities has been a key business strategy of these players. “Several companies are expected to introduce a balanced blend of beauty products and science in their innovations,” says the lead author of the report.
Several players are launching innovative products and thereby diversifying themselves. For instance, in April 2017, Taiwan-based Petite Amie Skincare introduced its own set of sheet masks that literally display emotions. These emoji sheet masks are tailored to represent the type of treatment they represent. For example, the angry-faced, red emoji relieves sunburnt skin by reducing redness.
According to the findings of the report by TMR, the global market for sheet face masks was pegged at US$160.4 mn during 2015. Expanding at a progressive CAGR of 8.7% between 2016 and 2024, the market for sheet face masks worldwide is expected to reach US$336.7 mn by 2024.
Growing Demand from Asia Pacific Guarantees Growth
By type of fabric, the bio-cellular sheet masks segment is likely to register maximum growth over the forthcoming years. As these products are affordable and easily available, the demand for them will soar. Additionally, the growing inclination of consumers towards natural fiber is also driving this segment, which is slated to expand at a remarkable CAGR of 8.8% between 2016 and 2024.
By geography, the sheet face mask market in Asia Pacific emerged at the fore, representing a share of 37.9% in the overall market in 2015. Vast population base, growing disposable incomes of people, and increasing popularity of these products among the middle class have been responsible for the rising demand for sheet face masks in this region.
Promises of Reduction of Aging Signs Lures Aging Population, Boosting Adoption
The beauty industry is exhibiting high demand for sheet face masks, contributing considerably to the expansion of the global market. As several leading manufacturers of sheet face masks have undertaken research and development initiatives, more effective and advanced sheet face masks are likely to get introduced. The changing lifestyles and rapid urbanization are also assisting market’s growth.
Moreover, the elderly customers worldwide are displaying greater adoption of these face masks, as they promise to reduce aging signs including, sagging skin, dark circles, pores, wrinkles, blemishes, and dry lines. Not only women but also men have been tending to their skin with sheet face masks. The impact of persuasive advertisements and other marketing strategies adopted by several players has boosted the sale of sheet face masks.
Notwithstanding the positive impact of these drivers, the lack of availability and high costs of sheet face masks might restrict the growth of the market. Key manufacturers need to address the needs of the elderly populace, who may not have the means to buy expensive products. Significant opportunities will surface as new, more effective sheet face masks enter the market. Analysts have acknowledged the high potential of countries such as Japan, India, China, Brazil, Argentina, and Indonesia.
The information presented in this review is based on a Transparency Market Research report, titled, “Sheet Face Masks Market (Fabric - Non-Woven, Cotton, Hydrogel, and Bio-Cellulose; Category - Premium Sheet Face Masks and Mass Sheet Face Masks) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024”.
Key segments of the Global Sheet Face Masks Market
Global Sheet Face Masks Market, by Fabric Type
Global Sheet Face Masks Market, by Category Type
- Premium Sheet Face Masks
- Mass Sheet Face Masks
Global Sheet Face Masks Market, by Geography
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Latin America
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
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