The Latin America market for feminine hygiene products demonstrates a very competitive landscape due to the presence of a large pool of players, finds a report by Transparency Market Research (TMR). Nosotras, Gillette, Lactacyd, Tampax, Always, Siempre Libre, Vagisil, Schick, and Carefree are the key manufacturers of female hygiene products in Latin America. To sustain the competition, these companies are mainly relying on product innovation. Advertising and marketing strategies are also gaining prominence among these enterprises to grab the attention of new customers in a bid to strengthen their positions in this market.
Various promotional offers are being introduced to improve the sales figures of feminine hygiene products in the region. Analysts predict this trend to remain rising over the next few years, intensifying the rivalry between the players. According to TMR, the market for feminine hygiene products in Latin America will rise at a CAGR of 9.60% during the period from 2014 to 2020 and present an opportunity worth US$3.8 bn by the end of the forecast period. In the region, the demand for sanitary pads is higher than other feminine hygiene products and is likely to remain strong throughout the forecast period.
Demand for Feminine Hygiene Products to Remain Strong in Brazil
The report has analyzed the Latin America market for feminine hygiene products on the basis of its geographical presence. As per the study, the market is mainly spread across Argentina, Peru, Brazil, and Chile. Among these, Brazil emerged as the key contributor in 2014 with a market size of US$1.5 bn.
The growing preference for premium sanitary protection products among consumers has been boosting this market in Brazil over the recent past. The trend is likely to continue throughout the forecast period, ensuring the leadership of the Brazil feminine hygiene products market. Argentina and Peru are also expected to witness a steady rise in the demand for feminine hygiene products in the near future, thanks to the growing awareness regarding personal hygiene and its effects on health and wellness in these domestic markets.
Growing Count of Working Women to Have Favorable Impact on Demand for Feminine Hygiene Products
“The key factor that has the most prominent influence on the demand for feminine hygiene products is the growing count of working women in Latin America,” says an analyst at TMR. The rising urbanization in Latin American economies and the subsequent modernization in lifestyle has resulted in a large number of women exploring employment opportunities out of the safe environment of their homes, thus requiring a varied range of feminine hygiene products.
Going forward, the introduction of advanced yet cost efficient feminine hygiene products is likely to fuel their adoption among budget-conscious consumers in this region, states the research report.
Increasing Reports of Infections and Allergies May Hamper Market’s Growth
The market although looks thriving at present, it may face severe issues due the increasing reports of infections and allergies among women caused by the materials used in these products. The low awareness level regarding the benefits of feminine hygiene products in undeveloped localities in Latin America is also projected to limit the sales volume to some extent over the next few years.
The study presented here is based on a report by Transparency Market Research (TMR) titled “Feminine Hygiene Products Market - Latin America Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020.”
The Latin America feminine hygiene products market is segmented into:
By Product Type
- Sanitary Pads
- Panty-liners and Shields
- Disposable Razors and Blades
- Internal Cleansers and Sprays
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