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Global Mouth Ulcers Treatment Market: Established Companies Focusing on Strong Advertising Campaigns to Gain Competitive Advantage, says TMR

Posted on Nov 16, 2016

The global mouth ulcers treatment market is highly fragmented in nature with a large number of international and regional players, states Transparency Market Research (TMR). At present, the leading players in the market, including 3M Healthcare, Pfizer, Inc., ECR Pharmaceuticals, and Bristol-Myers Squibb Company are collectively dominating the overall market with a massive share. These players are focusing on mergers and acquisitions in order to enhance their market penetration and strengthen the competitive scenario. In addition, the leading players are emphasizing on technological advancements and expanding their product portfolio, which will encourage the growth of the global mouth ulcers treatment market in the next few years.

As per the research study by TMR, in 2015, the global market for mouth ulcers treatment was valued at US$1,318.9 mn and is anticipated to reach a value of US$1,596.9 mn by the end of 2020. The market is expected to register a steady growth rate throughout the forecast period.

Rising Awareness Concerning Advanced Treatment Options to Augment Market Growth

Among the key geographical segments, in 2015, North America led the global mouth ulcers treatment market, owing to the high incidence rate of mouth ulcers. This region is projected to remain in the leading position and account for a share of 40.2% in the global market by the end of 2020. The growing awareness among consumers regarding the availability of advanced mouth ulcers treatment options is one of the key factors expected to augment the market in North America throughout the forecast period.

On the basis of formulation, the global mouth ulcers treatments market has been classified into gels, sprays, mouthwash, and lozenges. Among these, the gels segment is expected to lead the global mouth ulcers treatment market and reach a value of US$921.4 mn by the end of 2020. The extensive growth of this segment can be attributed to several factors, including low cost, easy availability, and preference by medical practitioners.

Increasing Geriatric Population to Drive Demand for Effective Mouth Ulcers Treatments

Key players in the global mouth ulcers treatment market are making notable efforts to create awareness among consumers regarding the benefits of different treatments available worldwide. This is expected to boost the demand for mouth ulcers treatments, thus augmenting the overall market. In addition, the growing geriatric population is expected to contribute extensively towards the development of the global market.

Furthermore, the rising number of advertising campaigns and marketing strategies by leading players to enhance their market presence is projected to accelerate the growth of the global mouth ulcers treatment market in the next few years, says a TMR analyst. Innovations and expansion of product portfolio are some of the other factors anticipated to fuel the market.

Side Effects of Products to Hamper Global Mouth Ulcers Treatment Market

The potential side effects of some of the treatment products is one of the key factors restricting the growth of the mouth ulcers treatment market across the globe. Additionally, the lack of awareness of the availability of these treatments in developing nations is expected to curtail market growth. Nonetheless, the immense growth potential presented by several countries in Asia Pacific is expected to generate promising opportunities for leading players in the market. This is anticipated to encourage the participation of new players and strengthen the competition in the market, which will further accelerate the growth of the overall market.

This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Mouth Ulcers Treatment Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014–2020.”

The global mouth ulcers treatment market has been segmented as below:

Global Mouth Ulcers Treatment Market, by Formulation

  • Mouthwash
  • Gel
  • Spray
  • Lozenge

Mouth Ulcers Treatment Market, by Indication

  • Aphthous Stomatitis
  • Oral Lichen Planus
  • Others

Mouth Ulcers Treatment Market, by Drug Class

  • Corticosteroid
  • Anesthetic
  • Analgesic
  • Antihistamine
  • Antimicrobial

Mouth Ulcers Treatment Market, by Geography

  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

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Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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