The market for raw milk vending machine in Europe is highly consolidated with four players dominating both in terms of revenue and volume. The prominent four companies are DF Italia S.R.L, Brunimat GmbH, ProMeteA S.R.L, and Milk Automation S.R.O. Among them, DF Italia S. R. L. accounted for 34.4% of the revenue in the market. New entrants find it difficult to gain a foothold in the market on account of the stronghold of the dominant players.
A common strategy deployed by key players to stay ahead of the game entails investing heavily in product development. Companies are particularly focused on coming up with solutions with better sanitation and ergonomic features. To up the ante further, vendors also purvey machines that dispense butter milk and pasteurized milk and cater to customized requirements of clients. Some even offer consulting services pertaining to the location of installation and regulatory approval for raw milk vending machine. Partnerships are another means by which the well-established players are increasing their market shares. Expanding at a healthy CAGR of 12.5%, the revenue in the Europe raw milk vending machine market is slated to reach a value of US$17.97 by 2024 from US$6.45 mn in 2015. In terms of volume, the market will likely rise at a strong CAGR of 13.3% to reach 1351 units in 2024 from 421 in 2015.
Rising Milk Consumption and Tanking Prices Makes EU7 the Leading Region in the Market
Based of geography, the key segments of the Europe raw milk vending machine market are EU7 – comprised of the UK, Italy, France, Spain, Germany, the Netherlands, and Belgium, Commonwealth of Independent States, and the Rest of Europe. EU7 countries, among them, are main contributors to the market on account of growing milk consumption and reducing prices. They accounted for US$2.89 mn in 2015. Germany is the market leader among countries in the EU7 both in terms of revenue and growth rate. The overall EU7 region is forecasted to gain maximum market share in the years to come. Another region poised for rise at a healthy clip is the Rest of Europe.
Increasing Production of Milk Leads to Swift Uptake of Raw Milk Vending Machines
Majorly boosting the Europe market for raw milk vending machines is the tanking milk prices on account of the soaring milk production. “The total milk production in Europe approximated 216 mn tons in 2013,” says a TMR analyst. The fall in the average price of milk and increasing production have egged farmers to find out new methods to prevent losses and improve revenues. This has led to many taking to investing in raw milk vending machines as they do away with the need for middlemen by directly reaching out to customers.
The Europe market for raw milk vending machines is also being driven by the rising consumption of milk resulting from an increasing awareness about its health benefits. Additionally, indirect consumption of milk via milk products such as cheese, chocolates, butter, and ice-creams will also boost the sale of milk in the near future, thereby leading to swift uptake of raw milk vending machines.
Concerns about Food Poisoning Resulting from Consumption of Raw Milk Crimps Sales
Raw milk can get contaminated by bacteria. This is one factor countering the growth in the raw milk vending machine market in Europe. “Studies have evidenced that raw milk is easily susceptible to the growth of Salmonella spp., M. Bovis, B. melitensis, and TBEV, amongst others. Because of this, there is high chance of food poisoning due to consumption of raw milk from vending machines and this is adversely impacting sales,” explains the analyst of the report.
This review is based on the findings of a TMR report titled “Raw Milk Vending Machine Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”
Europe Raw Milk Vending Machine Market, by Geography
- EU7 (The U.K., Italy, Spain, France, Germany, Belgium, and the Netherlands)
- Commonwealth of Independent States (CIS)
- Rest of Europe
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