Asia Pacific Feminine Hygiene Products Market

Asia Pacific Feminine Hygiene Products Market (Product Type: Menstrual Products, Intimate Washes & Cleansing, Hair Removals, and Others; Age Group and Distribution Channel) - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031

Asia Pacific Feminine Hygiene Products Market Outlook 2031

  • The Asia Pacific feminine hygiene products market was valued at US$ 20.4 Bn in 2020
  • It is estimated to expand at a CAGR of 6.4% from 2021 to 2031
  • The Asia Pacific feminine hygiene products market is expected to cross the value of US$ 37.9 Bn by the end of 2031

Analysts’ Viewpoint on Asia Pacific Feminine Hygiene Products Market Scenario

Brands are becoming price competitive whilst retailers are enabling home delivery of feminine hygiene products amid the ongoing COVID-19 outbreak. Rising awareness among women to maintain a hygienic lifestyle, especially in urban areas and developed regions of Asia Pacific, has caused the market to expand rapidly in recent times. The Asia Pacific feminine hygiene products market is projected to advance at a promising CAGR over the forecast period. However, there is a need for robust supply chains and awareness about the advantages of feminine hygiene products in rural and underdeveloped regions of Asia Pacific. Hence, companies in the Asia Pacific feminine hygiene products market should invest in marketing and provide better solutions for supply chains by developing long-term relations with ecosystem partners and suppliers through better communication.

Product Differentiation in Female Intimate Hygiene Items Fueling Market Growth

Companies in the Asia Pacific feminine hygiene products market are acquiring other small-scale players to broaden their female intimate hygiene products portfolio. Manufacturers are announcing the launch of its new line of biodegradable hygiene and care products for women in India. These include pee stick, panty liners, tampons, sanitary pads, and menstrual cups.

Brands in India are launching first-of-its-kind cool napkin, which is gaining popularity for its revolutionary cooling technology for an irritation-free period. Manufacturers are increasing R&D in self-disinfecting reusable period underwear using innovative fabric solution alongside a wash and dry bag solution. Enhancing product portfolios, regulating the gap between demand & supply, and giving rise to product differentiation are main strategies that are being implemented by businesses present in the Asia Pacific feminine hygiene products market.

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Exponential Growth of Online Distribution Channels Benefitting Brands amid COVID-19 Outbreak

Even through the offline distribution channels are expected to have a dominant market share throughout the assessment period, high sales from online distribution channels is being witnessed, especially due to the onset of the COVID-19 outbreak. The availability of several feminine hygiene product brands on online platforms makes it easier for consumers to compare and purchase products as per their unique requirements.

As consumers prefer to buy online, manufacturers in the Asia Pacific feminine hygiene products market have started improving their online presence through social media and influencer marketing. Sales via the online purchase segment is likely to rise rapidly among all distribution channels, resulting in the growth of the Asia Pacific feminine hygiene products market.

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Robust Supply and Product Awareness Helps Scale Business in Rural Areas

Despite several positive factors, the Asia Pacific feminine hygiene products market is being hindered substantially by lack of awareness among females in numerous rural and underdeveloped regions such as in India. This has made it difficult for companies to sell products in large quantities. Thus, extensive product marketing and advertising about the advantages of feminine hygiene products hold promising potentials to increase its uptake in rural and underdeveloped regions of Asia Pacific.

Moreover, the shortage of feminine hygiene products in such regions has restrained the market too, due to a significant gap between demand and supply. Furthermore, less economically developed regions might consist of locals who could find it expensive to buy products, owing to low disposable income, consequently hindering the Asia Pacific feminine products market’s growth. Hence, companies should focus on a balanced relationship with suppliers and ecosystem partners to ensure robust supply of feminine hygiene products in rural and underdeveloped areas of the region.

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China Witnesses High Demand for Feminine Hygiene Products

The demand for feminine hygiene products is expected to grow in countries such as China and Japan due to rising awareness toward sanitation and personal hygiene. Major developed markets of China and Japan are estimated to witness rising demand for sanitary pads over the next six years. In terms of country, China is projected to dominate the Asia Pacific feminine hygiene products market due to increase in awareness about sanitation.

Feminine hygiene products are available in almost all distribution outlets such as drug stores & pharmacies, dollar stores, variety stores & general merchandise retailers, supermarkets & hypermarkets, department stores, convenience stores, and health & beauty stores, among others. Moreover, improving lifestyles in emerging and developed countries of Asia Pacific are expected to support the growth of supermarkets and hypermarkets in the upcoming decade.

Asia Pacific Feminine Hygiene Products Market: Overview

  • According to Transparency Market Research’s latest research report on the Asia Pacific feminine hygiene products market for the historical period 2017–2019 and the forecast period 2021–2031, increase in awareness about feminine hygiene is a major driving factor for the feminine hygiene products market
  • Feminine hygiene products are used for maintaining personal hygiene during menstruation, menstrual discharge, cleaning internal body parts, and removing unwanted hair over the skin. Some of the major feminine hygiene products are internal cleansers and sprays, tampons, sanitary pads, panty liners & shields, and disposable razors and blades. Sanitary pads, and panty liners & and shields are available in many varieties with different sizes and absorbency levels.
  • The feminine hygiene products market has a variety of products to offer and manufacturers of the products are undertaking continuous R&D to make new and innovative products. The most demanded feminine hygiene products are menstrual hygiene products and vaginal hygiene products.

Fast Changing Lifestyles: Key Trend of Asia Pacific Market

  • The Asia Pacific feminine hygiene products market is expected to witness rapid changes due to fast-changing lifestyles across all countries. In Asia Pacific, the feminine hygiene products market is expected to grow significantly, mainly due to growing demand from leading markets such as China, India, Australia, and Japan.
  • Rising awareness about sanitation and urbanization are some of the major drivers of the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra-size sanitary pads, with high capacity to absorb, and special side leakage protection is also supporting the growth of the Asia Pacific feminine hygiene products market.
  • Furthermore, consumers prefer to use easy and convenient sanitary products during menstruation due to changing preferences and increasing health concerns
  • Observing the market trend, manufacturers are investing significantly in advertising campaigns related to feminine hygiene products to attract women consumers. They are launching new feminine hygiene products with added quality such as high capacity to absorb, special leakage protection, and ultra-thin napkins, to capture a major share of the market.
  • Growth in the feminine hygiene products market can be mainly attributed to the growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across Asian countries.
  • Demand for eco-friendly and environment-friendly feminine hygiene products is expected to rise during the forecast period due to rising consumer awareness regarding environment conservation
  • Several businesses are concentrating their efforts on market expansion, and mergers and acquisitions in order to assure high product exposure, consumer recall, and extend their customer base and share in the feminine hygiene products market

China Dominating Feminine Hygiene Products Market in Asia Pacific

  • In terms of country, China dominates the feminine hygiene products market due to increase in awareness about sanitation
  • Usage of feminine hygiene products has also increased in countries such as India, Australia, South Korea, New Zealand, Indonesia, Hong Kong, Philippines, Malaysia, Thailand, and Singapore

Asia Pacific Feminine Hygiene Products Market: Competition Landscape

  • Detailed profiles of providers of feminine hygiene products have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the Asia Pacific feminine hygiene products market are Edgewell Personal Care Company, Procter & Gamble Co., Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd., Essity Aktiebolag (SCA Hygiene Group), Johnson & Johnson, Kao Corporation, First Quality Enterprises, Inc., Hengan International Group Co. Ltd., etc.

Asia Pacific Feminine Hygiene Products Market: Key Developments

  • In March 2020, Hindustan Unilever Limited announced plans to acquire VWash, a female intimate hygiene products brand from Glenmark Pharmaceuticals Ltd
  • In March 2020, The Woman’s Company announced the launch of its new line of biodegradable hygiene and care products for women in India. The launch was on account of the International Women’s Day. Products in the new line include tampons, sanitary pads, panty liners, menstrual cups, and a pee stick.
  • In May 2019, Sofy launched India's first cool napkin - 'Sofy COOL.’ The product comes with a revolutionary "Coolpad Technology,“ which gives a feeling of coolness for an "Irritation Free Period"
  • Reemi, a New Zealand-based charity has developed the world’s first self-disinfecting reusable period underwear using innovative fabric solution CottonX, alongside a wash and dry bag solution

Asia Pacific Feminine Hygiene Products Market Snapshot

Attribute

Detail

Market Size Value in 2020 (Base Year)

US$ 20.4 Bn

Market Forecast Value in 2031

US$ 37.9 Bn

Growth Rate (CAGR)

6.4%

Forecast Period

2021-2031

Quantitative Units

US$ Bn for Value

Market Analysis

Asia Pacific qualitative analysis includes drivers, restraints, opportunities, key trends, Porter’s Five Forces analysis, value chain analysis, key market indicators, regulatory framework, COVID-19 impact analysis, and SWOT analysis.

Competition Landscape

  • Market Player – Competition Dashboard and Revenue Share Analysis 2020
  • Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, COVID-19 Response, Strategy & Business Overview)

Format

Electronic (PDF) + Excel

Market Segmentation

  • Product Type
    • Menstrual Products
      • Sanitary Pads
      • Menstrual Cups
      • Tampons
      • Panty Liners & Shields
    • Intimate Washes & Cleansing
      • Moisturizers and Creams
      • Wipes
      • Spray
      • Foam
      • Others (Powder, Mousses, Gel, etc.)
    • Hair Removals (Razor, Wax, Epilators)
    • Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening, etc.)
  • Age Group
    • 12 – 19 years
    • 20 – 25 years
    • 26 – 40 years
    • 41 – 50 years
  • Distribution Channel
    • Online
      • E-commerce Portal
      • Company Owned Portal
    • Offline
      • Hypermarkets/ Supermarkets
      • Pharmacy
      • Beauty Salons
      • Others (Departmental Stores and Specialty Stores)

Regions Covered

Asia Pacific

Companies Profiled

  • Edgewell Personal Care Company
  • Procter & Gamble Co.
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd.
  • Essity Aktiebolag (SCA Hygiene Group)
  • Johnson & Johnson
  • Kao Corporation
  • First Quality Enterprises, Inc.
  • Hengan International Group Co. Ltd.

Customization Scope

Available upon Request

Pricing

Available upon Request

Asia Pacific Feminine Hygiene Products Market – Segmentation

TMR’s study on the Asia Pacific feminine hygiene products market includes information categorized into four sections ― product type, age group, distribution channel, and region. Changing industry trends and other crucial market dynamics associated with these sections of the feminine hygiene products market are discussed in detail.

Product Type
  • Menstrual Products
    • Sanitary Pads
    • Menstrual Cups
    • Tampons
    • Panty Liners & Shields
  • Intimate Washes & Cleansing
    • Moisturizers and Creams
    • Wipes
    • Spray
    • Foam
    • Others (Powder, Mousses, gel, etc.)
  • Hair Removals (Razors, Wax, Epilators)
  • Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening etc.)
Age Group
  • 12 – 19 Years
  • 20 – 25 Years
  • 26 – 40 Years
  • 41 – 50 Years
Distribution Channel
  • Online
    • E-commerce Portal
    • Company Owned Portal
  • Offline
    • Hypermarkets / Supermarkets
    • Pharmacy
    • Beauty Salons
    • Others (Departmental Stores and Specialty Stores)
Region
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Thailand
    • Philippines
    • Rest of Asia Pacific

    1. Preface

        1.1. Market Definition and Scope

        1.2. Market Segmentation

        1.3. Key Research Objectives

        1.4. Research Highlights

    2. Assumptions and Research Methodology

    3. Executive Summary

    4. Market Overview

        4.1. Introduction

        4.2. Market Dynamics

            4.2.1. Drivers

            4.2.2. Restraints

            4.2.3. Opportunities

        4.3. Key Trends Analysis

            4.3.1. Supplier Side

            4.3.2. Demand Side

        4.4. Key Market Indicators

            4.4.1. Women Population

            4.4.2. Working Women Population

        4.5. Porter’s Five Forces Analysis

        4.6. Industry SWOT Analysis

        4.7. Value Chain Analysis

        4.8. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, 2017 - 2031

            4.8.1. Market Value Projections (US$ Bn)

            4.8.2. Market Volume Projections (Million Units)

    5. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Product Type

        5.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            5.1.1. Menstrual  Products

                5.1.1.1. Sanitary pads

                5.1.1.2. Menstrual cups

                5.1.1.3. Tampons

                5.1.1.4. Panty liners & shields

            5.1.2. Intimate Washes & Cleansing

                5.1.2.1. Moisturizers and Creams

                5.1.2.2. Wipes

                5.1.2.3. Spray

                5.1.2.4. Foam

                5.1.2.5. Others

            5.1.3. Hair removals (razors, wax, epilators)

            5.1.4. Others

        5.2. Incremental Opportunity Analysis, by Product Type

    6. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Age Group

        6.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            6.1.1. 12 – 19 years

            6.1.2. 20 – 25 years

            6.1.3. 26 – 40 years

            6.1.4. 41 – 50 years

        6.2. Incremental Opportunity Analysis, by Age Group

    7. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, by Distribution Channel

        7.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            7.1.1. Online

                7.1.1.1. E-commerce Portal

                7.1.1.2. Company Owned Portal

            7.1.2. Offline

                7.1.2.1. Hypermarkets/ Supermarkets

                7.1.2.2. Pharmacy

                7.1.2.3. Beauty Salons

                7.1.2.4. Others

        7.2. Incremental Opportunity Analysis, by Distribution Channel

    8. Asia Pacific Feminine Hygiene Products Market Analysis and Forecast, By Country & Sub-region

        8.1. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Country & Sub-region, 2017 – 2031

            8.1.1. China

            8.1.2. India

            8.1.3. Japan

            8.1.4. Australia

            8.1.5. Thailand

            8.1.6. Philippines

            8.1.7. Rest of Asia Pacific

        8.2. Incremental Opportunity Analysis, by Country

    9. China Feminine Hygiene Products Market Analysis and Forecast

        9.1. Regional Snapshot

            9.1.1. By Product Type

            9.1.2. By Age Group

            9.1.3. By Distribution Channel

        9.2. Key Trends Analysis

            9.2.1. Supplier Side

            9.2.2. Demand Side

        9.3. Macro-Economic factors

        9.4. Brand Analysis

        9.5. Consumer Buying Behavior Analysis

            9.5.1. Average Spending

        9.6. Price Trend Analysis

            9.6.1. Weightage Average Selling Price

        9.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            9.7.1. Menstrual  Products

                9.7.1.1. Sanitary pads

                9.7.1.2. Menstrual cups

                9.7.1.3. Tampons

                9.7.1.4. Panty liners & shields

            9.7.2. Intimate Washes & Cleansing

                9.7.2.1. Moisturizers and Creams

                9.7.2.2. Wipes

                9.7.2.3. Spray

                9.7.2.4. Foam

                9.7.2.5. Others

            9.7.3. Hair removals (razors, wax, epilators)

            9.7.4. Others

        9.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            9.8.1. 12 – 19 years

            9.8.2. 20 – 25 years

            9.8.3. 26 – 40 years

            9.8.4. 41 – 50 years

        9.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            9.9.1. Online

                9.9.1.1. E-commerce Portal

                9.9.1.2. Company Owned Portal

            9.9.2. Offline

                9.9.2.1. Hypermarkets/ Supermarkets

                9.9.2.2. Pharmacy

                9.9.2.3. Beauty Salons

                9.9.2.4. Other

        9.10. Incremental Opportunity Analysis

    10. India Feminine Hygiene Products Market Analysis and Forecast

        10.1. Regional Snapshot

            10.1.1. By Product Type

            10.1.2. By Age Group

            10.1.3. By Distribution Channel

        10.2. Key Trends Analysis

            10.2.1. Supplier Side

            10.2.2. Demand Side

        10.3. Macro-Economic factors

        10.4. Brand Analysis

        10.5. Consumer Buying Behavior Analysis

            10.5.1. Average Spending

        10.6. Price Trend Analysis

            10.6.1. Weightage Average Selling Price

        10.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            10.7.1. Menstrual Products

                10.7.1.1. Sanitary pads

                10.7.1.2. Menstrual cups

                10.7.1.3. Tampons

                10.7.1.4. Panty liners & shields

            10.7.2. Intimate Washes & Cleansing

                10.7.2.1. Moisturizers and Creams

                10.7.2.2. Wipes

                10.7.2.3. Spray

                10.7.2.4. Foam

                10.7.2.5. Others

            10.7.3. Hair removals (razors, wax, epilators)

            10.7.4. Others

        10.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            10.8.1. 12 – 19 years

            10.8.2. 20 – 25 years

            10.8.3. 26 – 40 years

            10.8.4. 41 – 50 years

        10.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            10.9.1. Online

                10.9.1.1. E-commerce Portal

                10.9.1.2. Company Owned Portal

            10.9.2. Offline

                10.9.2.1. Hypermarkets/ Supermarkets

                10.9.2.2. Pharmacy

                10.9.2.3. Beauty Salons

                10.9.2.4. Other

        10.10. Incremental Opportunity Analysis

    11. Japan Feminine Hygiene Products Market Analysis and Forecast

        11.1. Regional Snapshot

            11.1.1. By Product Type

            11.1.2. By Age Group

            11.1.3. By Distribution Channel

        11.2. Key Trends Analysis

            11.2.1. Supplier Side

            11.2.2. Demand Side

        11.3. Macro-Economic factors

        11.4. Brand Analysis

        11.5. Consumer Buying Behavior Analysis

            11.5.1. Average Spending

        11.6. Price Trend Analysis

            11.6.1. Weightage Average Selling Price

        11.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            11.7.1. Menstrual Products

                11.7.1.1. Sanitary pads

                11.7.1.2. Menstrual cups

                11.7.1.3. Tampons

                11.7.1.4. Panty liners & shields

            11.7.2. Intimate Washes & Cleansing

                11.7.2.1. Moisturizers and Creams

                11.7.2.2. Wipes

                11.7.2.3. Spray

                11.7.2.4. Foam

                11.7.2.5. Others

            11.7.3. Hair removals (razors, wax, epilators)

            11.7.4. Others

        11.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            11.8.1. 12 – 19 years

            11.8.2. 20 – 25 years

            11.8.3. 26 – 40 years

            11.8.4. 41 – 50 years

        11.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            11.9.1. Online

                11.9.1.1. E-commerce Portal

                11.9.1.2. Company Owned Portal

            11.9.2. Offline

                11.9.2.1. Hypermarkets/ Supermarkets

                11.9.2.2. Pharmacy

                11.9.2.3. Beauty Salons

                11.9.2.4. Other

        11.10. Incremental Opportunity Analysis

    12. Australia Feminine Hygiene Products Market Analysis and Forecast

        12.1. Regional Snapshot

            12.1.1. By Product Type

            12.1.2. By Age Group

            12.1.3. By Distribution Channel

        12.2. Key Trends Analysis

            12.2.1. Supplier Side

            12.2.2. Demand Side

        12.3. Macro-Economic factors

        12.4. Brand Analysis

        12.5. Consumer Buying Behavior Analysis

            12.5.1. Average Spending

        12.6. Price Trend Analysis

            12.6.1. Weightage Average Selling Price

        12.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            12.7.1. Menstrual Products

                12.7.1.1. Sanitary pads

                12.7.1.2. Menstrual cups

                12.7.1.3. Tampons

                12.7.1.4. Panty liners & shields

            12.7.2. Intimate Washes & Cleansing

                12.7.2.1. Moisturizers and Creams

                12.7.2.2. Wipes

                12.7.2.3. Spray

                12.7.2.4. Foam

                12.7.2.5. Others

            12.7.3. Hair removals (razors, wax, epilators)

            12.7.4. Others

        12.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            12.8.1. 12 – 19 years

            12.8.2. 20 – 25 years

            12.8.3. 26 – 40 years

            12.8.4. 41 – 50 years

        12.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            12.9.1. Online

                12.9.1.1. E-commerce Portal

                12.9.1.2. Company Owned Portal

            12.9.2. Offline

                12.9.2.1. Hypermarkets/ Supermarkets

                12.9.2.2. Pharmacy

                12.9.2.3. Beauty Salons

                12.9.2.4. Other

        12.10. Incremental Opportunity Analysis

    13. Thailand Feminine Hygiene Products Market Analysis and Forecast

        13.1. Regional Snapshot

            13.1.1. By Product Type

            13.1.2. By Age Group

            13.1.3. By Distribution Channel

        13.2. Key Trends Analysis

            13.2.1. Supplier Side

            13.2.2. Demand Side

        13.3. Macro-Economic factors

        13.4. Brand Analysis

        13.5. Consumer Buying Behavior Analysis

            13.5.1. Average Spending

        13.6. Price Trend Analysis

            13.6.1. Weightage Average Selling Price

        13.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            13.7.1. Menstrual Products

                13.7.1.1. Sanitary pads

                13.7.1.2. Menstrual cups

                13.7.1.3. Tampons

                13.7.1.4. Panty liners & shields

            13.7.2. Intimate Washes & Cleansing

                13.7.2.1. Moisturizers and Creams

                13.7.2.2. Wipes

                13.7.2.3. Spray

                13.7.2.4. Foam

                13.7.2.5. Others

            13.7.3. Hair removals (razors, wax, epilators)

            13.7.4. Others

        13.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            13.8.1. 12 – 19 years

            13.8.2. 20 – 25 years

            13.8.3. 26 – 40 years

            13.8.4. 41 – 50 years

        13.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            13.9.1. Online

                13.9.1.1. E-commerce Portal

                13.9.1.2. Company Owned Portal

            13.9.2. Offline

                13.9.2.1. Hypermarkets/ Supermarkets

                13.9.2.2. Pharmacy

                13.9.2.3. Beauty Salons

                13.9.2.4. Other

        13.10. Incremental Opportunity Analysis

    14. Philippines Feminine Hygiene Products Market Analysis and Forecast

        14.1. Regional Snapshot

            14.1.1. By Product Type

            14.1.2. By Age Group

            14.1.3. By Distribution Channel

        14.2. Key Trends Analysis

            14.2.1. Supplier Side

            14.2.2. Demand Side

        14.3. Macro-Economic factors

        14.4. Brand Analysis

        14.5. Consumer Buying Behavior Analysis

            14.5.1. Average Spending

        14.6. Price Trend Analysis

            14.6.1. Weightage Average Selling Price

        14.7. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Product Type, 2017 – 2031

            14.7.1. Menstrual Products

                14.7.1.1. Sanitary pads

                14.7.1.2. Menstrual cups

                14.7.1.3. Tampons

                14.7.1.4. Panty liners & shields

            14.7.2. Intimate Washes & Cleansing

                14.7.2.1. Moisturizers and Creams

                14.7.2.2. Wipes

                14.7.2.3. Spray

                14.7.2.4. Foam

                14.7.2.5. Others

            14.7.3. Hair removals (razors, wax, epilators)

            14.7.4. Others

        14.8. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Age Group, 2017 – 2031

            14.8.1. 12 – 19 years

            14.8.2. 20 – 25 years

            14.8.3. 26 – 40 years

            14.8.4. 41 – 50 years

        14.9. Feminine Hygiene Products Market Size (US$ Bn and Million Units), by Distribution Channel, 2017 – 2031

            14.9.1. Online

                14.9.1.1. E-commerce Portal

                14.9.1.2. Company Owned Portal

            14.9.2. Offline

                14.9.2.1. Hypermarkets/ Supermarkets

                14.9.2.2. Pharmacy

                14.9.2.3. Beauty Salons

                14.9.2.4. Other

        14.10. Incremental Opportunity Analysis

    15. Competition Landscape

        15.1. Competition Dashboard

        15.2. Market Revenue Share Analysis (%), by Company, 2020

        15.3. Company Profiles [Company Overview, Geographic, Product Portfolio, Financial Information, (Subject to Data Availability), Business Strategies / Recent Developments]

            15.3.1. Edgewell Personal Care Company

                15.3.1.1. Company Overview

                15.3.1.2. Geographic

                15.3.1.3. Product Portfolio

                15.3.1.4. Financial Information, (Subject to Data Availability)

                15.3.1.5. Business Strategies / Recent Developments

            15.3.2. Procter & Gamble Co.

                15.3.2.1. Company Overview

                15.3.2.2. Geographic

                15.3.2.3. Product Portfolio

                15.3.2.4. Financial Information, (Subject to Data Availability)

                15.3.2.5. Business Strategies / Recent Developments

            15.3.3. Unicharm Corporation

                15.3.3.1. Company Overview

                15.3.3.2. Geographic

                15.3.3.3. Product Portfolio

                15.3.3.4. Financial Information, (Subject to Data Availability)

                15.3.3.5. Business Strategies / Recent Developments

            15.3.4. Kimberly-Clark Corporation

                15.3.4.1. Company Overview

                15.3.4.2. Geographic

                15.3.4.3. Product Portfolio

                15.3.4.4. Financial Information, (Subject to Data Availability)

                15.3.4.5. Business Strategies / Recent Developments

            15.3.5. Lil-Lets Group Ltd.

                15.3.5.1. Company Overview

                15.3.5.2. Geographic

                15.3.5.3. Product Portfolio

                15.3.5.4. Financial Information, (Subject to Data Availability)

                15.3.5.5. Business Strategies / Recent Developments

            15.3.6. Essity Aktiebolag (SCA Hygiene Group)

                15.3.6.1. Company Overview

                15.3.6.2. Geographic

                15.3.6.3. Product Portfolio

                15.3.6.4. Financial Information, (Subject to Data Availability)

                15.3.6.5. Business Strategies / Recent Developments

            15.3.7. Johnson & Johnson

                15.3.7.1. Company Overview

                15.3.7.2. Geographic

                15.3.7.3. Product Portfolio

                15.3.7.4. Financial Information, (Subject to Data Availability)

                15.3.7.5. Business Strategies / Recent Developments

            15.3.8. Kao Corporation, First Quality Enterprises, Inc.

                15.3.8.1. Company Overview

                15.3.8.2. Geographic

                15.3.8.3. Product Portfolio

                15.3.8.4. Financial Information, (Subject to Data Availability)

                15.3.8.5. Business Strategies / Recent Developments

            15.3.9. Hengan International Group Co. Ltd.

                15.3.9.1. Company Overview

                15.3.9.2. Geographic

                15.3.9.3. Product Portfolio

                15.3.9.4. Financial Information, (Subject to Data Availability)

                15.3.9.5. Business Strategies / Recent Developments

    16. Key Takeaways

    List of Tables

    Table 1: Asia Pacific Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 2: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 3: Asia Pacific Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 4: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 5: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 6: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 7: Asia Pacific Feminine Hygiene Products Market, by Region, Million Units, 2017-2031

    Table 8: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Table 9: China Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 10: China Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 11: China Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 12: China Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 13: China Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 14: China Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 15: India Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 16: India Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 17: India Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 18: India Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 19: India Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 20: India Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 21: Japan Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 22: Japan Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 23: Japan Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 24: Japan Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 25: Japan Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 26: Japan Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 27: Australia Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 28: Australia Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 29: Australia Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 30: Australia Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 31: Australia Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 32: Australia Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 33: Thailand Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 34: Thailand Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 35: Thailand Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 36: Thailand Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 37: Thailand Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 38: Thailand Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Table 39: Philippines Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Table 40: Philippines Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Table 41: Philippines Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Table 42: Philippines Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Table 43: Philippines Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Table 44: Philippines Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    List of Figures

    Figure 1: Asia Pacific Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 2: Asia Pacific Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 3: Asia Pacific Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 4: Asia Pacific Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 5: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 6: Asia Pacific Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 7: Asia Pacific Feminine Hygiene Products Market, by Region, Million Units, 2017-2031

    Figure 8: Asia Pacific Feminine Hygiene Products Market, by Region, US$ Bn, 2017-2031

    Figure 9: China Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 10: China Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 11: China Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 12: China Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 13: China Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 14: China Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 15: India Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 16: India Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 17: India Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 18: India Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 19: India Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 20: India Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 21: Japan Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 22: Japan Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 23: Japan Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 24: Japan Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 25: Japan Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 26: Japan Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 27: Australia Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 28: Australia Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 29: Australia Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 30: Australia Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 31: Australia Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 32: Australia Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 33: Thailand Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 34: Thailand Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 35: Thailand Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 36: Thailand Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 37: Thailand Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 38: Thailand Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

    Figure 39: Philippines Feminine Hygiene Products Market, by Product Type, Million Units, 2017-2031

    Figure 40: Philippines Feminine Hygiene Products Market, by Product Type, US$ Bn, 2017-2031

    Figure 41: Philippines Feminine Hygiene Products Market, by Age Group, Million Units, 2017-2031

    Figure 42: Philippines Feminine Hygiene Products Market, by Age Group, US$ Bn, 2017-2031

    Figure 43: Philippines Feminine Hygiene Products Market, by Distribution Channel, Million Units, 2017-2031

    Figure 44: Philippines Feminine Hygiene Products Market, by Distribution Channel, US$ Bn, 2017-2031

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