The global A2P SMS market is very fragmented in nature and has a huge count of market players within the messaging ecosystem, as per Transparency Market Research (TMR). The players dominant in the market are Clickatell, mBlox, Inc., Verisign, Inc., AMD Telecom AB, and Air2Web. This market experiences a huge rivalry amongst regional and leading players in each of the domain in the messaging ecosystem in order to gain a competitive edge. These players are targeting on raising funds via venture capital investors and are also exploring business opportunities via conferences and exhibitions in order to better penetrate in the global A2P SMS market.
The global A2P SMS market is predicted to touch US$70.32 bn in 2020, exhibiting a 4.20% CAGR between 2014 and 2020. In terms of application, the segment of customer relationship management (CRM) services is poised to be the market leader by 2020. The global market for A2P SMS for CRM services is predicted to touch 23.52 bn by 2020, exhibiting a CAGR of 4.90% between 2014 and 2020. The segment of promotional campaigns trailed the segment of CRM and held the second position in the market for A2P SMS market. The global market for A2P SMS for promotional campaigns is predicted to touch US$21.52 bn by 2020, exhibiting a CAGR of 4.70% between 2014 and 2020. The reason for the growth of this application segment is owing to the potential opportunities available in Rest of the World and Asia Pacific for advertisers. This is because of increasing proliferation of basic mobile phones in these two regions.
Growing Employment of A2P SMS in Push Content Services to Boost Market Growth in Asia Pacific
In terms of geography, Asia Pacific leads the market and constitutes a share of 26.8% in the market, in terms of revenue. This region is trailed by North America, which represents a share of 26.8% in the market. The region of Asia Pacific is poised to maintain its superiority all through the forecast horizon and will hold a share of 43.4% by 2020, in terms of revenue. This is due to the growing utilization of A2P SMS in applications such as customer relationship management services, promotional campaigns, interactive services, and push content services in Asia Pacific. Nations such as Australia, Malaysia, Japan, China, and India are the top markets in this region, offering immense opportunities to the companies dominant in this region.
Advancement in Mobile Marketing Activities to Bode Well for Market Growth
“The expanding base of mobile subscribers and the advancement in mobile marketing activities by application developers and marketers are fuelling the development of the global A2P SMS market”, says a TMR analyst. In addition, the increasing utilization of A2P SMS in mobile health services, mobile payments, and mobile banking will also positively impact the development of the global A2P SMS market. This is owing to the fact that SMS is utilized as a service delivery function, activation and authentication mechanism, and customer service tool by organizations and enterprises. On the other hand, the growing malware, phishing, and mobile messaging spam globally may impede the development of the overall market.
Nonetheless, the convergence of SMS with emails and IP messaging solutions may bring in new opportunities in the development of the global A2P SMS market, states a TMR analyst.
This information is based on the findings of a report published by Transparency Market Research titled, “A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”
The global A2P SMS market has been segmented as follows:
A2P SMS Market: By Application
- Pushed Content Services
- Customer Relationship Management Services
- Promotional campaigns
- Interactive Services
- Inquiry Related Services
A2P SMS Market: By End-use Industry
- Travel and Transport
- Healthcare and Hospitality
- Entertainment (Gaming) and Media
A2P SMS Market: By Region
- North America
- The U.S.
- Asia Pacific
- Middle East and Africa
- South Africa
- South America
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