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Published Date: 2014-07-28Number of Pages: 108

Outdoor LED Displays Market (Applications - LED Billboards, Perimeter LED Boards, LED Mobile Panels, LED Traffic Lights, LED Video Walls and Other LED Matrix Boards) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

Growing demand for LED displays in outdoor advertisement and broadcasting live events has led to increasing demand for outdoor LED displays market. Factors such as enhanced features of LED displays, rising number of sports events, live concerts and corporate exhibitions across the globe, are increasing the uptake of outdoor LED displays in industries such as advertising and sports. Moreover, the companies in this market have started providing end-to-end solutions to their customers, i.e. from manufacturing the displays to installing them on site and offering after-sales services.

Enhanced features of LED displays include long life, energy efficiency, environment friendliness and low operational cost. These features encourage advertisers to use LED displays for outdoor purposes. Technological innovation has enabled the manufacturers in this market to develop interactive LED displays and 3D displays for outdoor purposes. This is expected to serve as a potential opportunity for several players to enter into the market. However, the initial price of such LED displays for the customers is very high, which acts as a restraint for the growth of this market. The impact of this restraint is expected to reduce over the forecast period due to reduction in the prices of LED displays.

In 2013, the LED billboards segment led the total market in terms of revenue share, followed by the market for perimeter LED boards. The dominance of LED billboards is attributed to the rising number of advertising campaigns from various corporate brands across the globe. The use of perimeter LED boards is growing due to increasing number of sports stadiums in various geographies. Further, on the basis of LED mounting technology, the market is currently dominated by individually mounted outdoor LED displays. However, over the coming years, surface mounted display technology is expected to compete strongly with the individually mounted displays segment in terms of market share.

The full color outdoor LED displays segment dominated the market amongst the various types of color displays in 2013 and is expected to continue to lead throughout the forecast period. Full color outdoor LED displays possess the ability to display high quality images, animations and videos. Companies are increasingly focusing on developing full color outdoor LED displays using surface mounted LED display technology. These displays are widely used in advertising brands from various industries such as automobile, FMCG, food and beverages, textile, and sports and entertainment. The use of other color display types, such as monochrome and tri-color outdoor LED displays, is expected to grow in applications such as digital signage and scoreboards.

In 2013, Europe was the largest market in terms of revenue followed by North America. However, the Asia-Pacific market for outdoor LED displays is expected to show the highest growth over the forecast period. This is due to the rising number of sports activities and infrastructural development in emerging economies such as China and India. Additionally, developing countries in Rest of the World (RoW) such as Brazil and Argentina are expected to witness rise in demand for monochrome and tri-color outdoor LED displays from the advertising industry. This is due to the fact that these displays are cheaper than full color LED displays that makes them more affordable in price-sensitive emerging markets. 



The global market for outdoor LED displays is highly competitive in nature with leading players such as Daktronics, Inc., Toshiba Corporation, LG Electronics, Electronics Display Inc., Barco N.V., Panasonic Corporation, Shenzhen Dicolor Optoelectronics Co. Ltd., Sony Corporation, Leyard Optoelectronic Co. Ltd., Lighthouse Technologies Ltd., and Data Display Co. Ltd. among others dominating the market. The dominance of these companies is expected to be weakened over the forecast period due to increasing number of Chinese manufacturers in this market.

global-outdoor-led-displays-market


Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Methodology
      1.3.1 Sources
               1.3.1.1 Secondary Research
               1.3.1.2 Primary Research

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Outdoor LED Displays Market (2013 & 2020)
2.2 Global Outdoor LED Displays Market, 2012 – 2020, Revenue (USD Million) and Y-o-Y Growth (%)

Chapter 3 Global Outdoor LED Displays Market Overview
3.1 Introduction
3.2 Market Dynamics
      3.2.1 Drivers
               3.2.1.1 Impact Analysis of Drivers
               3.2.1.2 Enhanced features such as energy efficiency, environment friendliness, and durability encourage customers to buy LED displays
               3.2.1.3 Rising promotional activities of several corporate brands encourage the growth of outdoor LED displays such as video walls and advertising boards
               3.2.1.4 Rising number of sports events increases the use of outdoor LED displays  for scoreboards, stadium screens and perimeter boards
      3.2.2 Restraints
               3.2.2.1 Impact Analysis of Restraints
               3.2.2.2 High initial price for the customers
      3.2.3 Opportunities
               3.2.3.1 Implementing interactive and 3D format with outdoor LED displays
3.3 Market Trends and Future Outlook
      3.3.1 Current Trends
      3.3.2 Future Outlook
3.4 Value Chain Analysis: Global Outdoor LED Displays Market
3.5 Porter’s Five Forces Analysis: Global Outdoor LED Displays Market
      3.5.1 Bargaining Power of Suppliers
      3.5.2 Bargaining Power of Buyers
      3.5.3 Threat of New Entrants
      3.5.4 Threat from Substitutes
      3.5.5 Degree of Competition
3.6 Market Attractiveness Analysis: Global Outdoor LED Displays Market, by Application
3.7 Competitive Landscape
      3.7.1 Summary
      3.7.2 Market Share Analysis, by Key Players, 2013 (Value %)

Chapter 4 Global Outdoor LED Displays Market Revenue, by Application
4.1 Overview
      4.1.1 Global Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
      4.1.2 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Application, 2013 & 2020 (Value %)
4.2 LED Billboards
      4.2.1 Global LED Billboards Market Revenue, 2012 – 2020 (USD Million)
4.3 Perimeter LED Boards
      4.3.1 Global Perimeter LED Boards Market Revenue, 2012 – 2020 (USD Million)
4.4 LED Mobile Panels
      4.4.1 Global LED Mobile Panels Market Revenue, 2012 – 2020 (USD Million)
4.5 LED Traffic Lights
      4.5.1 Global LED Traffic Lights Market Revenue, 2012 – 2020 (USD Million)
4.6 LED Video Walls
      4.6.1 Global LED Video Walls Market Revenue, 2012 – 2020 (USD Million)
4.7 Other LED Matrix Displays
      4.7.1 Global Other LED Matrix Displays Market Revenue, 2012 – 2020 (USD Million)

Chapter 5 Global Outdoor LED Displays Market Revenue, by Technology
5.1 Overview
      5.1.1 Global Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
      5.1.2 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Technology, 2013 & 2020 (Value %)
5.2 Individually Mounted Outdoor LED Displays (Discrete LED Displays)
      5.2.1. Global Individually Mounted Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
5.3 Surface Mounted Outdoor LED Displays (SMD)
      5.3.1. Global Surface Mounted Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)

Chapter 6 Global Outdoor LED Displays Market Revenue, by Color Display
6.1 Overview
      6.1.1 Global Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
      6.1.2 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Color Display, 2013 & 2020 (Value %)
6.2 Monochrome Outdoor LED Displays
      6.2.1 Global Monochrome Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
6.3 Tri-color Outdoor LED Displays
      6.3.1 Global Tri-color Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
6.4 Full Color Outdoor LED Displays
      6.4.1 Global Full Color Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)

Chapter 7 Global Outdoor LED Displays Market Revenue, by Geography
7.1 Overview
      7.1.1 Global Outdoor LED Displays Market Revenue, by Geography, 2012 – 2020 (USD Million)
      7.1.2 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Geography, 2013 & 2020 (Value %)
7.2 North America
      7.2.1 North America Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
      7.2.2 North America Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
      7.2.3 North America Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
      7.2.4 North America Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
7.3 Europe
      7.3.1 Europe Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
      7.3.2 Europe Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
      7.3.3 Europe Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
      7.3.4 Europe Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
7.4 Asia-Pacific
      7.4.1 Asia-Pacific Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
      7.4.2 Asia-Pacific Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
      7.4.3 Asia-Pacific Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
      7.4.4 Asia-Pacific Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
7.5 Rest of the World
      7.5.1 Rest of the World Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
      7.5.2 Rest of the World Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
      7.5.3 Rest of the World  Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
      7.5.4 Rest of the World  Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)

Chapter 8 Company Profiles
8.1 Barco N.V.
      8.1.1 Company Overview
      8.1.2 Financial Overview
      8.1.3 Business Strategies
      8.1.4 Recent Developments
8.2 Daktronics, Inc.
      8.2.1 Company Overview
      8.2.2 Financial Overview
      8.2.3 Business Strategies
      8.2.4 Recent Developments
8.3 Data Display Co. Ltd.
      8.3.1 Company Overview
      8.3.2 Financial Overview
      8.3.3 Business Strategies
      8.3.4 Recent Developments
8.4 EKTA Ltd.
      8.4.1 Company Overview
      8.4.2 Financial Overview
      8.4.3 Business Strategies
      8.4.4 Recent Developments
8.5 Electronic Displays, Inc.
      8.5.1 Company Overview
      8.5.2 Financial Overview
      8.5.3 Business Strategies
      8.5.4 Recent Developments
8.6 Leyard Opto-Electronic Company Ltd.
      8.6.1 Company Overview
      8.6.2 Financial Overview
      8.6.3 Business Strategies
      8.6.4 Recent Developments
8.7 LG Electronics, Inc.
      8.7.1 Company Overview
      8.7.2 Financial Overview
      8.7.3 Business Strategies
      8.7.4 Recent Developments
8.8 Lighthouse Technologies, Ltd.
      8.8.1 Company Overview
      8.8.2 Financial Overview
      8.8.3 Business Strategies
      8.8.4 Recent Developments
8.9 Panasonic Corporation
      8.9.1 Company Overview
      8.9.2 Financial Overview
      8.9.3 Business Strategies
      8.9.4 Recent Developments
8.10 Shenzhen Dicolor Optoelectronics Co. Ltd.
      8.10.1 Company Overview
      8.10.2 Financial Overview
      8.10.3 Business Strategies
      8.10.4 Recent Developments
8.11 Sony Corporation
      8.11.1 Company Overview
      8.11.2 Financial Overview
      8.11.3 Business Strategies
      8.11.4 Recent Developments
8.12 Toshiba Corporation
      8.12.1 Company Overview
      8.12.2 Financial Overview
      8.12.3 Business Strategies
      8.12.4 Recent Developments

List of Figures

FIG. 1 Outdoor LED Displays: Market Segmentation
FIG. 2 Global Outdoor LED Displays Market, 2012 – 2020, Revenue (USD Million) and Y-o-Y Growth (%)
FIG. 3 Global Outdoor LED Displays Market, by Application, 2013 (USD Million)
FIG. 4 Global Outdoor LED Displays Market, by Technology, 2013 (USD Million)
FIG. 5 Global Outdoor LED Displays Market, by Color Display, 2013 (USD Million)
FIG. 6 Global Outdoor LED Displays Market, by Geography, 2013 (USD Million)
FIG. 7 Value Chain Analysis: Global Outdoor LED Displays Market
FIG. 8 Porter’s Five Forces Analysis: Global Outdoor LED Displays Market
FIG. 9 Market Attractiveness Analysis: Global Outdoor LED Displays Market Analysis, by Application
FIG. 10 Outdoor LED Displays: Global Market Share, by Key Players, 2013 (Value %)
FIG. 11 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Application, 2013 & 2020 (Value %)
FIG. 12 Global LED Billboards Market Revenue, 2012 – 2020 (USD Million)
FIG. 13 Global Perimeter LED Boards Market Revenue, 2012 – 2020 (USD Million)
FIG. 14 Global LED Mobile Panels Market Revenue, 2012 – 2020 (USD Million)
FIG. 15 Global LED Traffic Lights Market Revenue, 2012 – 2020 (USD Million)
FIG. 16 Global LED Video Walls Market Revenue, 2012 – 2020 (USD Million)
FIG. 17 Global Other LED Matrix Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 18 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Technology, 2013 & 2020 (Value %)
FIG. 19 Global Individually Mounted Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 20 Global Surface Mounted Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 21 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Color Display, 2013 & 2020 (Value %)
FIG. 22 Global Monochrome Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 23 Global Tri-color  Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 24 Global Full Color  Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 25 Comparative Analysis: Global Outdoor LED Displays Market Shares, by Geography, 2013 & 2020 (Value %)
FIG. 26 North America Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 27 Europe Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 28 Asia-Pacific Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 29 Rest of the World Outdoor LED Displays Market Revenue, 2012 – 2020 (USD Million)
FIG. 30 Barco N.V.: Annual Revenue, 2011 – 2013 (USD Billion)
FIG. 31 Daktronics, Inc.: Annual Revenue, 2011 – 2013 (USD Million)
FIG. 32 LG Electronics, Inc.: Annual Revenue, 2011 – 2013 (USD Billion)
FIG. 33 Panasonic Corporation: Annual Revenue, 2011 – 2013 (USD Billion)
FIG. 34 Sony Corporation: Annual Revenue, 2011 - 2013, (USD Billion)
FIG. 35 Toshiba Corporation: Annual Revenue, 2011 – 2013 (USD Billion)

List of Tables

TABLE 1 Market Snapshot: Global Outdoor LED Displays Market (2013 & 2020)
TABLE 2 Impact Analysis of Drivers
TABLE 3 Comparative Analysis of Display Technologies
TABLE 4 Impact Analysis of Restraints
TABLE 5 Global Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
TABLE 6 Global Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
TABLE 7 Global Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
TABLE 8 Global Outdoor LED Displays Market Revenue, by Geography, 2012 – 2020 (USD Million)
TABLE 9 North America Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
TABLE 10 North America Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
TABLE 11 North America Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
TABLE 12 Europe Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
TABLE 13 Europe Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
TABLE 14 Europe Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
TABLE 15 Asia-Pacific Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
TABLE 16 Asia-Pacific Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
TABLE 17 Asia-Pacific Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
TABLE 18 Rest of the World Outdoor LED Displays Market Revenue, by Application, 2012 – 2020 (USD Million)
TABLE 19 Rest of the World Outdoor LED Displays Market Revenue, by Technology, 2012 – 2020 (USD Million)
TABLE 20 Rest of the World Outdoor LED Displays Market Revenue, by Color Display, 2012 – 2020 (USD Million)
TABLE 21 Barco N.V. Outdoor LED Display Product Portfolio
TABLE 22 EKTA Ltd. Outdoor LED Displays Product Portfolio
TABLE 23 Panasonic Corporation Outdoor LED Displays Product Portfolio
TABLE 24 Shenzhen Dicolor Optoelectronics Co. Ltd. Outdoor LED Displays Product Portfolio
TABLE 25 Sony Corporation Outdoor LED Displays Product Portfolio


Light emitting diodes (LED) displays are flat panel displays used for outdoor applications. Outdoor displays include billboards, store signs, advertising boards, stadium scoreboards, rental screens, video walls and traffic lights. Outdoor LED displays are being increasingly used in public transport vehicles, destination signs and as a part of transparent glass areas. Discrete LED and surface-mounted device LED are two types of mounting technologies used in producing outdoor displays. These displays are produced in a range of colors and with proper mixing schemes, which generate a number of colors. LED displays are available in three forms, namely, monochrome display, tri-color display, and full color display. 

Appropriate locations for large outdoor LED displays are selected based on factors such as local authority planning requirement, line of sight, vehicular access, power and overhead obstructions. Outdoor LED displays enable end-users to carry out uninterrupted advertising. Hence, they are being increasingly deployed in shopping malls, car showrooms, real estate offices, and retail outlets. 

The research study titled “Outdoor LED Displays (Applications – LED Billboards, Perimeter LED Boards, LED Mobile Panels, LED Traffic Lights, LED Video Walls and Other LED Matrix Boards) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020” provides in-depth analysis of the market and related sub-segments. The report strategically focuses on market segments such as outdoor LED display’s applications, technologies and color displays. In addition, this report provides market insights and data about the size and growth of each segment. The report includes detailed analysis of prevalent market trends and also company profiles of key players. To provide better understanding of the competition in the market, the report provides competitive analysis of dominant companies in the market, value chain analysis, Porter’s five forces model analysis and market attractiveness analysis. The study on the global outdoor LED displays market has been conducted with an objective of providing thorough coverage of the underlying technological and economic issues driving the outdoor LED displays market. 

The outdoor LED displays market is expected to foresee continuous growth in the coming years due to enhanced features of LED displays such as energy efficiency, environment friendliness and durability encouraging the customers to use LED screens for outdoor displays. Additionally, rising number of sports activities across the globe and promotional activities of corporate brands encourage the promoters to advertise their products using outdoor LED displays such as LED video walls, LED billboards and perimeter LED boards. The companies operating in this market are offering end-to-end solutions to their customers, i.e. from manufacturing LED displays to installation at site, and offer after-sales services. The companies are focused on offering products not only as an individual good but also as a project solution. 

The report aims to provide a comprehensive overview of market data and trends in North America, Europe, Asia-Pacific and Rest of the World (RoW) for emerging outdoor LED display technologies. The report identifies factors driving and restraining growth and future business opportunities in the global outdoor LED displays manufacturing business. 

The report also provides a section on the competitive landscape, wherein the market share analysis of leading players of the global outdoor LED displays market, in terms of percentage share in 2013 has been discussed. The report concludes with detailed profiles of major players in the global outdoor LED displays market such as Daktronics, Inc., Toshiba Corporation, LG Electronics, Electronics Display Inc., Barco N.V., Panasonic Corporation, Shenzhen Dicolor Optoelectronics Co. Ltd., Sony Corporation, Leyard Optoelectronic Co. Ltd., Lighthouse Technologies Ltd., and Data Display Co. Ltd.

The global outdoor LED displays market is segmented as follows:

Outdoor LED Displays Market, by Application 
  • LED Billboards
  • Perimeter LED Boards
  • LED Mobile Panels
  • LED Traffic Lights
  • LED Video Walls
  • Other LED Matrix Boards
Outdoor LED Displays Market, by Technology
  • Individually Mounted Outdoor LED Displays
  • Surface Mounted Outdoor LED Displays
Outdoor LED Displays Market, by Color Display
  • Monochrome Outdoor LED Displays
  • Tri-color Outdoor LED Displays
  • Full Color Outdoor LED Displays
Outdoor LED Displays Market, by Geography
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World (RoW)


 
 
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