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Online Beauty and Personal Care Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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Beauty and personal care products are applied to the skin in order to avoid symptoms such as early aging, black patches, and pimples. The increasing number of millennial shoppers has added to the growth of online retail channels, most of which are price-sensitive. Moreover, consumers prefer shopping online at discounted rates and therefore increasingly adopt online shopping. Hair conditioners, hair styling gels,bath gels,and shower products are the commonly purchased beauty and personal care products online. Additionally, the wide range of products available on online platforms and the time-saving aspect of the medium are factors that have contributed to the rise of the online retail phenomenon. E-retailers offer better security features for online payments, customer-friendly services, easy-to-navigate shopping websites, and easy delivery, due to which the number of consumers using online shopping portals is anticipated to increase significantly in the next few years.

The global online beauty and personal care market is divided in terms of product types into the following categories: skin care, oral hygiene, hair care, color cosmetics, fragrances, sun care, bath and shower, deodorants, baby and child care, male grooming, and depilatory products. Among all of these, skin care products are prominently purchased across different regions. This segment includes facial care products and body lotions which enhance skin quality, prevent wrinkles, rejuvenate the cells, and brighten the complexion. The availability of several brands and new features in the market is expected to boost the online sales of skin care products in the next few years. In addition, leading vendors focus on launching products comprising ingredients derived from organic and natural sources to amplify their revenue generation. The online beauty and personal care market is geographically distributed over North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Asia Pacific accounted for the maximum share in the market in 2015, which is primarily driven by the availability of new brands, consumer experimentation with new products, and an increased demand for fragrances and colored cosmetics. The growing adoption of specific products such as skin lightening products across different age groups as well as anti-aging cosmetics are projected to fuel the expansion of the market in this region. In addition to this, regional brands are also gaining popularity due to their unique properties. Latin America is a potentially attractive market for online beauty and personal care and its share is estimated to rise over the forecast period.

The global market is highly competitive with the presence of a large number of large-scale and small-scale vendors who compete with each other in terms of product differentiation, quality, prices, innovation, distribution, and brand promotion. Key players operating in this market include Amazon, Estée Lauder, Sephora, L’Oréal, and P&G. Other prominent vendors include Macy’s Inc., Drugstore.com, Ulta, e-Bay, Groupon, Kroger, J.C. Penney, Target, and Walmart. They sell different brands including their home brands and private consumer products to end-users. The increasing scope of network marketing and espousal of m-commerce (mobile-commerce) is predicted to be beneficial for these market players during the forecast period. These players dominate the market with their vast geographic presence and production facilities in different countries. However, the global online beauty and personal care market is also characterized by the presence of several regional and small manufacturers who lead the market in countries such as the U.K. and China. Manufacturers are focusing on opening new retail outlets to strengthen their distribution channels and increase their earnings. In order to meet the growing demand of the consumers in the market, a variety of different products are launched by various leading as well as emerging manufacturers.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.


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