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Published Date: 2015-12-07Number of Pages: 94

Concrete Floor Coatings (Epoxy, Polyaspartics, and Others) Market for Outdoor and Indoor Applications - North America Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023

Concrete floor coatings are widely used across the globe for protecting concrete floors from abrasion and wear and tear. Demand for concrete floor coatings is primarily led by growing awareness regarding floor coatings and increasing construction activities in North America. North America dominates the global market for concrete floor coatings. This report by Transparency Market Research analyzes, estimates, and forecasts demand for concrete floor coatings on a regional level from 2015 to 2023 in terms of volume and revenue. The study also provides information on restraints, drivers, and opportunities along with impact on the overall market during the forecast period. The report segments the market based on application and region and offers estimates and forecast of the concrete floor coatings market for each segment.

The study analyzes the product value chain, beginning with feedstock material up to end-use. Additionally, it evaluates the market based on Porter’s Five Forces Model, which analyzes the degree of competition in the market by considering factors such as bargaining power of buyers and suppliers as well as threat from substitute products and new entrants. The report includes a detailed competitive landscape of the concrete floor coatings market, including market share analysis of companies and profiles of key market participants.

Inflation is not a part of pricing in the report. Prices of concrete floor coatings vary across each region. Considering that different end-users employ different types of products, pricing for each application varies according to regions while estimating and forecasting market revenue on the global basis. The regional average price has been considered while breaking down the market by end-application in each region. Size of the global concrete floor coatings market has been presented in terms of both volume as well as revenue. Market volumes are provided in kilo tons, while market revenue is in US$ Mn. Both domestic and institutional sales of concrete floor coatings have been considered. Market numbers are provided based on product types and applications in the context of the market in North America. Market size and forecast for each major application is also provided in the context of the market in North America. Numbers provided in the report are derived based on demand for concrete floor coatings from various end-user industries in different countries. All prices have been considered as FOB prices. All market revenues have been calculated based on sales and consumption trends.

The report provides a decisive view on the concrete floor coatings market by segmenting the market based on product types and applications. Product segments analyzed in this report include epoxy, polyaspartics, and others (polyurethane, acrylic, etc.). Based on application, concrete floor coatings are segmented into outdoor (garages, walkways, pathways, driveways, patios, etc.) and indoor (floor coatings for offices, commercial spaces, residential, etc.) coating applications. All application segments have been analyzed based on present and future trends, and the market has been estimated from 2015 to 2023.

The concrete floor coatings market is segmented based on country into the U.S., Canada, and Mexico. Demand from each application type of concrete floor coatings in terms of both revenue and consumption for each of these countries has been forecast in the report from 2015 to 2023. Major market drivers for the concrete floor coatings market in North America are the recovering construction industry and growing infrastructure investments in Mexico.

Leading manufacturers profiled in this report include BASF SE, Sherwin-Williams, RPM International Inc., The Valspar Corporation, and PPG Industries Inc. These companies are profiled in detail with features such as company overview, financial overview, business strategies, and recent developments.

The report segments the concrete floor coatings market in North America as follows:

Concrete Floor Coatings Market – Product Segment Analysis

  • Epoxy
  • Polyaspartics
  • Others (acrylic, polyurethane, etc.) 

Concrete Floor Coatings Market – Application Segment Analysis

  • Outdoor
  • Indoor 

Concrete Floor Coatings Market – Regional Analysis

  • North America
    • U.S.
    • Canada
    • Mexico 


Chapter 1 Preface
1.1 Report Description
1.2 Market Segmentation
1.3 Research Scope
1.4 Research Methodology

Chapter 2  Executive Summary

Chapter 3 Market Overview
3.1 Introduction
3.2 Value Chain Analysis
3.3 Market Dynamics
     3.3.1 Driver - 1 Recovering Construction Sector in the U.S.
     3.3.2 Driver - 2 Implementation of National Infrastructure Plan (2014-2018) by Mexican Government
     3.3.3 Restrains - Volatile Raw Material Prices
     3.3.4 Opportunity - Growing Demand for Bio-based Concrete Floor Coatings
3.5 Porter’s Five Forces Analysis
     3.5.1 Bargaining Power of Suppliers
     3.5.2 Bargaining Power of Buyers
     3.5.3 Threat of New Entrants
     3.5.4 Threat of Substitutes
     3.5.5 Degree of Competition
3.6 Concrete Floor Coatings: Market Attractiveness Analysis
     3.6.1 Attractiveness Analysis: By Product Segment
3.7 Concrete Floor Coatings: Company Market Share Analysis, 2014

Chapter 4 North America Concrete Floor Coatings Market: Price Trend Analysis
4.1 Price Trend analysis

Chapter 5 Concrete Floor Coatings Market – Product Segment Analysis
5.1 North America Concrete Floor Coatings Market: Product Segment Analysis
     5.1.1 North America Concrete Floor Coatings Market Volume Share, by Product, 2014 and 2023
5.2 Epoxy
     5.2.1 North America Concrete Floor Coatings Market for Epoxy, 2014 – 2023 (Kilo Tons) (US$ Mn)
5.3 Polyaspartics
     5.3.1 North America Concrete Floor Coatings Market for Polyaspartics, 2014 – 2023 (Kilo Tons) (US$ Mn)
5.4 Others
     5.4.1 North America Concrete Floor Coatings Market for Others, 2014 – 2023 (Kilo Tons) (US$ Mn)

Chapter 6  Concrete Floor Coatings Market – Application Analysis
6.1 North America Concrete Floor Coatings Market: Application Analysis
     6.1.1 North America Concrete Floor Coatings Market Volume Share, by Application, 2014 and 2023
6.2 Outdoor
     6.2.1 North America Concrete Floor Coatings Market for Outdoor, 2014 – 2023 (Kilo Tons) (US$ Mn)
6.3 Indoor
     6.3.1 North America Concrete Floor Coatings Market for Indoor, 2014 – 2023 (Kilo Tons) (US$ Mn)

Chapter 7 Concrete Floor Coatings Market - Regional Analysis
7.1 North America Concrete Floor Coatings Market: Regional Overview
     7.1.1 North America Concrete Floor Coatings Market Volume Share, by Region, 2014 and 2023
7.2 North America
     7.2.1 North America Concrete Floor Coatings Market Volume, by Product, 2014–2023 (Kilo Tons)
     7.2.2 North America Concrete Floor Coatings Market Revenue, by Product, 2014–2023 (US$ Mn)
     7.2.3 North America Concrete Floor Coatings Market Volume, by Application, 2014–2023 (Kilo Tons)
     7.2.4 North America Concrete Floor Coatings Market Revenue, by Application, 2014–2023 (US$ Mn)
7.3 U.S.
     7.3.1 U.S. Concrete Floor Coatings Market Volume, by Product, 2014–2023 (Kilo Tons)
     7.3.2 U.S. Concrete Floor Coatings Market Revenue, by Product, 2014–2023 (US$ Mn)
     7.3.3 U.S. Concrete Floor Coatings Market Volume, by Application, 2014–2023 (Kilo Tons)
     7.3.4 U.S. Concrete Floor Coatings Market Revenue, by Application, 2014–2023 (US$ Mn)
7.4 Canada
     7.4.1 Canada Concrete Floor Coatings Market Volume, by Product, 2014–2023 (Kilo Tons)
     7.4.2 Canada Concrete Floor Coatings Market Revenue, by Product, 2014–2023 (US$ Mn)
     7.4.3 Canada Concrete Floor Coatings Market Volume, by Application, 2014–2023 (Kilo Tons)
     7.4.4 Canada Concrete Floor Coatings Market Revenue, by Application, 2014–2023 (US$ Mn)
7.6 Mexico
     7.6.1 Mexico Concrete Floor Coatings Market Volume, by Product, 2014–2023 (Kilo Tons)
     7.6.2 Mexico Concrete Floor Coatings Market Revenue, by Product, 2014–2023 (US$ Mn)
     7.6.3 Mexico Concrete Floor Coatings Market Volume, by Application, 2014–2023 (Kilo Tons)
     7.6.4 Mexico Concrete Floor Coatings Market Revenue, by Application, 2014–2023 (US$ Mn)

Chapter 8 Company Profiles
8.1 Tennant Company
8.2 The Sherwin-Williams Company
8.3 The Valspar Corporation
8.4 RPM International Inc.
8.5 BEHR Process Corporation
8.6 BASF SE
8.7 PPG Industries Inc.
8.8 Trucrete Inc.
8.9 Sika Corporation U.S.
8.1 Others

Chapter 9 Primary Research – Key Findings

Floor coatings are an important facet of the construction industry. These are used in a broad range of concrete floor coating applications. Commercial applications of concrete floor coatings include outdoor applications (garage floors, walkways, patios, etc.) and indoor applications (residential floor coatings, commercial floors, industrial floors, restraints, etc.).

In 2014, epoxy-based concrete floor coatings was the predominant product segment in North America. Epoxy-based concrete floor coatings are extensively used in North America for varied applications. Ease of application and high durability of coatings are prime factors that have boosted popularity of epoxy coatings in the recent past. However, faster curing time and high abrasion and wear resistance have fueled demand for polyaspartic-based concrete floor coatings in the past few years. Polyaspartic concrete floor coatings is anticipated to be the fastest-growing product segment during the forecast period. The concrete floor coatings industry exhibits high degree of forward integration as most producers of concrete floor coatings are also engaged in downstream activities. This forward integration provides market participants with a distinct competitive advantage in terms of better customer retention and market dominance.

Demand for concrete floor coatings is primarily led by recent recovery in the construction industry in North America. Recovering construction sector in developed economies such as the U.S. and Canada is driving growth of the concrete floor coatings in North America. Furthermore, initiation of the National Infrastructure Plan (NIP) from 2014 to 2018 by the Government of Mexico is projected to bolster demand for concrete floor coatings in North America during the forecast period. The five-year plan includes investment of US$ 619.1 Bn in 743 projects across multiple sectors such as communications and transportation, energy, water, health, housing, and tourism. Therefore, the recovering construction industry in the U.S. and the large infrastructure development program undertaken by the Government of Mexico are anticipated to be major factors driving demand for concrete floor coatings in North America.

With over 55% share, outdoor floor coating was the largest application segment of the concrete floor coatings market in 2014. Growing importance of floor coatings, particularly in industrial and commercial sectors, has driven demand for concrete floor coatings. Furthermore, concrete floor coatings have been widely used in coating garage floors due to its high abrasion resistance. Growth of the concrete floor coatings market is likely to be restricted by volatility in prices and supply of raw materials. Most concrete floor coating products are petroleum derivatives and are subject to price and supply variations. This puts an added pressure on manufacturers of concrete floor coatings. Increased demand for bio-based concrete floor coatings is expected to open up new opportunities for producers of concrete floor coatings in the near future.

Recently, industry participants shifted their focus toward customer retention and providing quality products to customers. Competitors are keen to establish themselves in this nascent market due to new market opportunities for floor coatings, particularly in DIY applications. Key players operating in the concrete floor coatings market include BASF SE, Sherwin-Williams, RPM International Inc., The Valspar Corporation, and PPG Industries Inc.

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