A non-dairy creamer is a lactose-free substance that can be used as an alternative to dairy products (milk or cream) in various food and beverage products. To mimic the taste and texture of dairy products, non-dairy creamers use vegetable oils as a primary ingredient. These products are extensively used by people suffering from lactose intolerance and those that prefer plant-based ingredients over animal-derived products.
Non-dairy Creamer Market Segmentation
The non-dairy creamer market is segmented on the basis of product type, application, fat content, and distribution channel.
On the basis of product type, the market is segmented into soy, almond, coconut milk creamers and others. The base ingredient used in the production of creamers is a major determinant of the adoption of the product. Soy and almond creamers occupy significant market share owing to increasing consumer demand for healthy and plant-based ingredients.
On the basis of application, the market is segmented into food, beverages and others segments. The food segment is further divided into cereals, bakery products, infant formula, dairy products, chocolate and milk confectionery, and others. Dairy products such as ice creams and yogurts are increasingly using non-dairy creamers to be suitable for lactose-intolerant consumers. The plant-based nature of the products is also making them a popular choice for infant formula and cereal products. The beverage segment is further divided into coffee, milk tea and others. Coffee occupies the major market share due to a historically high consumption. Non-dairy creamers are also used in several other areas such as in animal feed, where it serves as a cost-effective substitute for milk.
On the basis of fat content, the market is segmented into low-fat (5-20%), medium-fat (21-50%) and high-fat (>50%). The low fat segment is expected to grow at a robust phase owing to the increasing consumer demand for products that are low in calories and fats. The rising incidence of lifestyle diseases such as obesity and diabetes is increasing the consumer focus on products that aid in weight management.
On the basis of distribution channel, the market is segmented into hypermarket/supermarkets, convenience stores, pharmacies/drugstores, online and others. Hypermarkets and Supermarkets occupy the dominant market share due to the wide arrays of choices they offer to the consumer and easy access. These retail outlets also help in familiarizing the consumers to several new kinds of non-diary creamers, particularly in the developing regions.
The non-dairy creamers market in North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa is covered in the report.
The demand for non-dairy creamers is particularly high in the developed regions and in parts of Europe and Asia that suffer from a high incidence of lactose intolerance. With increasing awareness and growth of distribution channels, the market is expected to grow in developing regions.
Global Non-dairy Creamer Market Trends and Market Drivers:
The major factor impacting the growth of non-dairy creamer market is lactose intolerance. As per the Genetics Home Reference, which is a part of the U.S. library of medicine, nearly 65% of the human population has a difficulty digesting lactose after infancy. This lactose intolerance is particularly prevalent in East Asia, with over 90% incidence of lactose intolerance among the people belonging to the region. Lactose intolerance is also very prominent among people belonging to Middle East, Italy, western parts of Africa and in Greece. The lactose-free nature of non-dairy creamers is an important factor in this regard.
The other factors that positively impact the market are the sensory and health benefits that are imparted by the use of non-dairy creamers. These health benefits are mostly centered on the fat-free and sugar-free claims of most commercial creamers. The increasing consumer demand for products with such claims is a major driver for the market. The nutritional profile of the underlying vegetable ingredients is also a key aspect of the market growth, with soy and nut-based creamers recording maximum growth. The wide variety of flavors in which non-dairy creamers are available is a major driver for the market.
High fructose corn syrup is a common sweetener in most non-dairy creamers. This ingredient is being increasingly perceived as a negative influence on the body as it aids in weight gain and obesity. This negative perception associated with a major ingredient is a drawback for the market.
Non-dairy Creamer Market Key Players
Some of the key players in the non-dairy creamer market include Nestlé S.A., The WhiteWave Foods Company, Cargill, Inc., Koninklijke FrieslandCampina N.V., Sugar Foods Corporation, Rich Products, Co., Pulmuone Foods USA, Inc., Organic Valley Cropp Cooperative, etc.
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