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Neurodesign Packaging Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Neurodesign is an eye-tracking technology, which is mainly developed by the neuroscientists to make attractive designs for product packaging, resulting in purchase of the products by the consumers. Neurodesign is based on the study of cognitive neuroscience (the scientific study of the brain that underlies cognition), which is used to better understand how the mind affects the purchase behavior of the consumers. Neurodesign is the creative process to comprehend important visual cues, by the use of neurodesign tools (color, odor, shape, sound and, tactile feel) that trigger consumer's brains coupled with an emotional appeal towards neurodesign packaged products. Food and beverage segment is anticipated to dominate among end-use industry. This is attributed to increasing demand from manufacturers. The global neurodesign packaging market is expected to register significant CAGR during the forecast period. 

Global Neurodesign Packaging Market: Drivers, Restraints and Trends

Advancements in cognitive neurosciences to design more attractive products and packaging is a key driver for the global neurodesign packaging market. Furthermore, emergence of packaging designing trends such as ASAP (As Simple As Possible), geometry 101, old-fashioned (made by hand and detail-oriented packaging) and shelf life or product longevity packaging, are boosting the demand for neurodesign packaging. In addition, packaging technology advancements, increase in implementation of neuroeconomics and neuromarketing tools coupled with increasing investments in R&D to improve packaging design by the end users is expected to boost the demand for neurodesign packaging.

However, higher costs are associated with the neurodesign technology is restraining the growth of the global neurodesign packaging market.

Key trends observed in the global neurodesign packaging market are, neuropackaging designers are designing clear visible packaging products majorly for food and beverage industry, and custom digital printing, which enable bottlers and marketers to team up and create personalized messages and campaigns through packaging.

Global Neurodesign Packaging Market: Segmentation

The global neurodesign packaging market is segmented on the basis of packaging design type and end user industry.

On the basis of packaging design type, the global neurodesign packaging market is segmented into:

  • 2D (Two-dimensional) Design
  • 3D (Three-dimensional) Design

On the basis of end use industry, the global neurodesign packaging market is segmented into:

  • Food and Beverage Industry
  • Pharmaceutical Industry
  • Packaging Industry
  • Automotive Industry
  • Electronics Industry

Global Neurodesign Packaging Market: Regional Outlook

Based on the geographies, the global neurodesign packaging market is segmented into five key regions, namely North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to hold the maximum market share in terms of value in the global neurodesign packaging market, this is owing to presence of major number of key market players such as Package Insight, LLC, and Applied Iconology coupled with shifts in consumer spending in the region.  Owing to increasing automotive industries in Europe, is anticipated to show significant growth for the neurodesign packaging market. Asia pacific is expected to contribute favorably in the global neurodesign packaging market, this is owing to fastest-growing fastest-growing food and beverage companies in the India, China and Japan countries. Owing to gradually implementation of the neurodesign packaging technology in Latin America, is anticipated to register decent CAGR over the forecast period. MEA is expected to exhibit modest growth in the global neurodesign packaging market during the forecast period.

Global Neurodesign Packaging Market: Key Players

Some of the major players identified in the global neurodesign packaging market are

  • The Neuromarketing Labs
  • Package Insight, LLC
  • Applied Iconology
  • Esko-Graphics bvba
  • Agência Neuro Design
  • Perspective Branding
  • SWEDBRAND
  • Elmwood
  • WePackItAll
  • CGS Publishing Technologies International LLC

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology and applications.

The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Argentina, Brazil, rest of Latin America)
  • Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Asia Pacific (China, India, Japan, ASEAN, Australia & New Zealand)
  • Middle East and Africa (GCC, S. Africa, Rest of MEA)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.


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