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Published Date: 2015-02-17Number of Pages: 78

Mobile Applications (Store Type - Native (On-deck), Third-Party (Off-deck)) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

Software applications designed to run on mobile computing devices such as smartphones, tablet PCs and other devices facilitating various functionality are termed mobile applications or mobile apps. These apps can be easily downloaded to mobile devices via the Internet. Typically, mobile apps are downloaded from application distribution platforms such as Google Play Store (Android), Apple App Store, and Windows Phone Store. Mobile applications benefit users by connecting them to various Internet-based services that are commonly accessed from desktop or laptop computers. Moreover, mobile apps can be used as website bookmarking utilities, which helps in accessing mobile-based instant messaging services such as Gmail and other websites. The mobile apps market is majorly dominated by consumer apps such as gaming, messaging, social networks, and services.

The mobile application market is majorly driven by the growing penetration of smartphones and tablets globally. The market is expected to witness strong growth over the forecast period due to rising demand for high-performance smartphones and growing penetration of mobile Internet across the globe. With the growing usage of Internet-based services globally, the demand for online mobile apps is expected to rise significantly. However, the mobile applications market might be affected due to the significant advantages of mobile websites over the mobile apps.

The games and entertainment category of the mobile applications dominated the global mobile applications market with the highest revenue share in 2013. This was majorly due to the highest numbers of downloads by users and demand for mobile entertainment apps such as online music being in this category. The penetration of smartphones is majorly seen in the age group of 15 to 40 years. This boosts the demand for mobile apps in the games and entertainment category. Additionally, there are large numbers of mobile gaming apps and mobile entertainment apps available, which encourages their adoption around the globe. Thus, the games and entertainment category is expected to remain dominant in the global mobile applications market in the coming years.

In 2013, North America accounted for the largest share of around 34% of the global mobile applications market. This was due to the high penetration of smartphones and other handheld devices in the region. Asia Pacific is expected to remain the fastest-growing regional market for mobile applications. Countries such as China, India, South Korea, and Australia account for large populations, boosting the penetration of smartphones and other mobile devices in the region. Consequently, Asia Pacific is expected to remain dominant in the global mobile applications in terms of revenue over the forecast period. 

mobile-applications-market

Some of the leading players in this market are Apple, Inc., Blackberry Ltd., QBurst, Sourcebits, Inc., Softeq Development Corporation, WillowTree Apps, Inc., Microsoft Corporation, Handmark Inc., OpenXcell Tehnolabs Pvt. Ltd., Y Media Labs, Inc. and Google, Inc.

 

Chapter 1 Preface

1.1 Report Description

1.2 Market Segmentation: Global Mobile Applications Market

1.3 Research Methodology

      1.3.1 Sources

              1.3.1.1 Secondary Research

              1.3.1.2 Primary Research

 

Chapter 2 Executive Summary

2.1 Market Snapshot: Global Mobile Applications Market (2013 & 2020)

2.2 Global Mobile Applications Market, 2012 – 2020, Revenue (USD Billion) and Y-o-Y Growth (%)

2.3 Global Mobile Applications Market, by Store Type (Mode of Development), 2013 (USD Billion)

2.4 Global Mobile Applications Market, by Application Category, 2013 (USD Billion)

2.5 Global Mobile Applications Market, by Geography, 2013 (USD Billion)

 

Chapter 3 Mobile Applications Market Overview

3.1 Introduction

3.1 Market Dynamics

      3.1.1 Drivers

              3.1.1.1 Growing adoption of smartphones and increasing penetration of mobile internet to support the growth of mobile application market

              3.1.1.2 Advancements in mobile internet networks

              3.1.1.3 High demand for mobile apps in gaming

      3.1.2 Restraints

              3.1.2.1 Advantages offered by mobile websites may hamper the growth of mobile apps

              3.1.2.2 Impact Analysis of Restraints

      3.1.3 Opportunities

              3.1.3.1 Untapped market potential of the enterprise mobile apps

3.2 Value Chain Analysis: Global Mobile Applications Market

3.3 Porter’s Five Forces Analysis: Global Mobile Applications Market

      3.3.1 Bargaining Power of Suppliers

      3.3.2 Bargaining Power of Buyers

      3.3.3 Threat of New Entrants

      3.3.4 Threat from Substitutes

      3.3.5 Degree of Competition

3.4 Market Attractiveness Analysis: Global Mobile Applications Market, by Application Category

 

Chapter 4 Global Mobile Applications Market Revenue, by Store Type

4.1 Overview

      4.1.1 Global Mobile Applications Market Revenue, by Store Type, 2012 – 2020 (USD Billion)

      4.1.2 Comparative Analysis: Global Mobile Applications Market Shares, by Store Type, 2013 & 2020 (Value %)

4.2 Native (On-deck)

      4.2.1 Global Native (On-deck) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

4.3 Third-party (Off-deck)

      4.3.1 Global Third-party (Off-deck) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

 

Chapter 5 Global Mobile Applications Market Revenue, by Application Category

5.1 Overview

      5.1.1 Global Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

      5.1.2 Comparative Analysis: Global Mobile Applications Market Shares, by Application Category, 2013 & 2020 (Value %)

5.2 Games and Entertainment

      5.2.1 Global Games and Entertainment Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

5.3 Productivity

      5.3.1 Global Productivity Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

5.4 Social and Personalization

      5.4.1 Global Social and Personalization Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

5.5 Music and Lifestyle

      5.5.1 Global Music and Lifestyle Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

5.6 Travel and Navigation

      5.6.1 Global Travel and Navigation Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

5.7 Others (Business, Finance and Utilities)

      5.7.1 Global Others (Business, Finance and Utilities) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

 

Chapter 6 Global Mobile Applications Market Revenue, by Geography

6.1 Overview

      6.1.1 Comparative Analysis: Global Mobile Applications Market Shares, by Region, 2013 and 2020 (% Revenue)

6.2 North America

      6.2.1 North America Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

      6.2.2 North America Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

      6.2.3 North America Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

6.3 Europe

      6.3.1 Europe Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

      6.3.2 Europe Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

      6.3.3 Europe Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

6.4 Asia-Pacific

      6.4.1 Asia Pacific Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

      6.4.2 Asia Pacific Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

      6.4.3 Asia Pacific Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

6.5 Rest of the World (RoW)

      6.5.1 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

      6.5.2 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

      6.5.3 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

 

Chapter 7 Company Profiles

7.1 Apple, Inc.

      7.1.1 Company Overview

      7.1.2 Financial Overview

      7.1.3 Business Strategies

      7.1.4 Recent Developments

7.2 BlackBerry Limited

      7.2.1 Company Overview

      7.2.2 Financial Overview

      7.2.3 Business Strategies

      7.2.4 Recent Developments

7.3 QBurst

      7.3.1 Company Overview

      7.3.2 Financial Overview

      7.3.3 Business Strategies

      7.3.4 Recent Developments

7.4 Sourcebits, Inc.

      7.4.1 Company Overview

      7.4.2 Financial Overview

      7.4.3 Business Strategies

      7.4.4 Recent Developments

7.5 Softeq Development Corporation

      7.5.1 Company Overview

      7.5.2 Financial Overview

      7.5.3 Business Strategies

      7.5.4 Recent Developments

7.6 WillowTree Apps, Inc.

      7.6.1 Company Overview

      7.6.2 Financial Overview

      7.6.3 Business Strategies

      7.6.4 Recent Developments

7.7 Microsoft Corporation

      7.7.1 Company Overview

      7.7.2 Financial Overview

      7.7.3 Business Strategies

      7.7.4 Recent Developments

7.8 Handmark Inc.

      7.8.1 Company Overview

      7.8.2 Financial Overview

      7.8.3 Business Strategies

      7.8.4 Recent Developments

7.9 OpenXcell Tehnolabs Pvt. Ltd.

      7.9.1 Company Overview

      7.9.2 Financial Overview

      7.9.3 Business Strategies

      7.9.4 Recent Developments

7.10 Y Media Labs, Inc.

      7.10.1 Company Overview

      7.10.2 Financial Overview

      7.10.3 Business Strategies

      7.10.4 Recent Developments

7.11 Google, Inc.

      7.11.1 Company Overview

      7.11.2 Financial Overview

      7.11.3 Business Strategies

      7.11.4 Recent Developments

List of Figures

 

FIG. 1 Market Segmentation: Global Mobile Applications Market

FIG. 2 Global Mobile Applications Market, 2012 – 2020, Revenue (USD Billion) and Y-o-Y Growth (%)

FIG. 3 Global Mobile Applications Market, by Store Type (Mode of Development), 2013 (USD Billion)

FIG. 4 Global Mobile Applications Market, by Application Category, 2013 (USD Billion)

FIG. 5 Global Mobile Applications Market, by Geography, 2013 (USD Billion)

FIG. 6 Value Chain Analysis: Global Mobile Applications Market

FIG. 7 Porter’s Five Forces Analysis: Global Mobile Applications Market

FIG. 8 Market Attractiveness Analysis: Global Mobile Applications Market Analysis, by Application Categories

FIG. 9 Comparative Analysis: Global Mobile Applications Market Shares, by Store Type, 2013 & 2020 (Value %)

FIG. 10 Global Native (On-deck) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 11 Global Third-party (Off-deck) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 12 Comparative Analysis: Global Mobile Applications Market Shares, by Application Category, 2013 & 2020 (Value %)

FIG. 13 Global Games and Entertainment Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 14 Global Productivity Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 15 Global Social and Personalization Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 16 Global Music and Lifestyle Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 17 Global Travel and Navigation Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 18 Global Others (Business, Finance and Utilities) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 19 Comparative Analysis: Global Mobile Applications Market Shares, by Region, 2013 and 2020 (% Revenue)

FIG. 20 North America Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 21 Europe Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 22 Asia Pacific Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 23 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, 2012 – 2020 (USD Billion)

FIG. 24 Apple, Inc.: Annual Revenue, 2011 – 2013 (USD Billion)

FIG. 25 Blackberry Limited : Annual Revenue, 2011 – 2013 (USD Billion)

FIG. 26 Microsoft Corporation.: Annual Revenue, 2011 – 2013 (USD Billion)

FIG. 27 Google Inc.: Annual Revenue, 2011 – 2013 (USD Billion)

List of Tables

 

TABLE 1 Market Snapshot: Global Mobile Applications Market (2013 & 2020)

TABLE 2 Impact Analysis of Restraints

TABLE 3 Global Mobile Applications Market Revenue, by Store Type, 2012 – 2020 (USD Billion)

TABLE 4 Global Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

TABLE 5 North America Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

TABLE 6 North America Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

TABLE 7 Europe Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

TABLE 8 Europe Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

TABLE 9 Asia Pacific Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

TABLE 10 Asia Pacific Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

TABLE 11 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, by Store Type, 2012 – 2020 (USD Billion)

TABLE 12 Rest of the World (RoW) Mobile Applications Market Revenue and Forecast, by Application Category, 2012 – 2020 (USD Billion)

 

Mobile application (or mobile apps) is the user friendly software designed for operation on mobile devices such as smartphones, tablet computers and other handheld devices. Due to rising popularity of mobile applications, there have been continual developments in different categories of mobile apps in recent years. Some of the common categories of mobile apps include games and entertainment, productivity, social and personalization, music and lifestyle, travel and navigation, and others. With the rising demand for smartphones and tablet PCs globally, the mobile applications market is expected to grow exponentially during the forecast period. In addition, the demand for mobile application is also driven by the rising penetration of Internet based services across the globe.

 

This report studies the current scenario as well as the future market potential for mobile applications, globally. The market for mobile applications has been segmented into six major application categories, namely, games and entertainment, productivity, social and personalization, music and lifestyle, travel and navigation, and others. The others segment comprises business, finance and utilities applications. The market for mobile applications has been extensively analyzed on the basis of store type, geographic presence and application categories. In terms of store type, the market has been segmented into native (on-deck) and third-party (off-deck) applications. 

 

The market size and forecast in terms of revenue (US$ Bn) for each of these segments have been provided for the period 2012 to 2020, considering 2012 and 2013 as base year. The report also provides the compounded annual growth rate (CAGR) for each segment of the market for the forecast period from 2014 to 2020.

 

Geographically, the market for mobile applications has been segmented into four regions, namely, North America, Europe, Asia-Pacific, and Rest of the World (RoW). The market size and forecast for each region has been provided for the period 2012 to 2020 along with the CAGR (%) for the forecast period 2014 to 2020. The study also includes qualitative analysis of the competitive scenario in these regions. The overview section of the report provides a qualitative analysis of the overall market highlighting the factors determining market dynamics such as drivers, restraints and opportunities, along with high level analysis including Porter’s five force analysis and market attractiveness analysis.

 

The report concludes with the profiles of major players in the mobile applications market such as Apple, Inc., Blackberry Ltd., QBurst, Sourcebits,Inc., Softeq Development Corporation, WillowTree Apps, Inc., Microsoft Corporation, Handmark Inc., OpenXcell Tehnolabs Pvt. Ltd., Y Media Labs, Inc. and Google, Inc.

 

Mobile Applications Market Segmentation:

 

Mobile Applications Market, by Store Type

  • Native (On-deck)
  • Third-party (Off-deck)

Mobile Applications Market, by Category

  • Games and Entertainment
  • Productivity
  • Social and Personalization
  • Music Audio and Lifestyle
  • Travel and Navigation
  • Others (Business, Finance and Utilities)

Mobile Applications Market, by Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (RoW)