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Liquid Laundry Detergent Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

Pre Book Price: $ 5216

Original Price: $ 5795

Liquid laundry detergent is manufactured using several raw materials such as water softeners, bleach and various enzymes among others. Liquid laundry detergent is primarily employed in cleaning laundry and has two major end user segments namely residential and commercial. The commercial applications include textile industry, hospitality industry, laundry services and others. Residential includes its use in household cleaning.

Demand for liquid laundry detergent is driven by ease in application and less wastage as compared to detergent powders. On account of which, liquid laundry detergent are gaining acceptance and substituting the traditional detergent powders and soaps. Growing population and increasing disposable income of consumers leading to increasing demand for clothing, hospitality and several other end user segments has been among the major driver for market growth. Liquid laundry detergent cause several environmental hazards hence, degradability has been among the major restraint for market growth. Research and development activities to develop bio degradable liquid laundry detergent are expected to offer huge growth opportunity for the market.

North America dominates the global demand for liquid laundry detergent in terms of consumption. Asia Pacific is the largest producer and is expected to emerge as the fastest growing region in terms of consumption during the forecast period. Asia Pacific has two of the largest economies in terms of population, viz., India and China. Increasing awareness about liquid laundry detergent market and growth in industrial investment in these emerging economies is expected to drive the Asia Pacific market. Demand for liquid laundry detergent in RoW segment is expected to be driven by increasing demand from Latin America.

Some of the market players in the liquid laundry detergent market include Henkel KGaA, Colgate-Palmolive Company, Procter & Gamble Co., Reckitt Benckiser Plc, The Clorox Company, Church & Dwight, The Dial Corporation and Unilever N.V. among others
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include 
  • North America 
  • Asia Pacific 
  • Europe
  • Rest of the World  
This report provides comprehensive analysis of 
  • Market growth drivers 
  • Factors limiting market growth
  • Current market trends 
  • Market structure
  • Market projections for upcoming years 
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis. 

Reasons for Buying this Report
  • This report provides pin-point analysis for changing competitive dynamics
  • It provides a forward looking perspective on different factors driving or restraining market growth 
  • It provides a technological growth map over time to understand the industry growth rate
  • It provides a seven-year forecast assessed on the basis of how the market is predicted to grow 
  • It helps in understanding the key product segments and their future
  • It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
  • It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments 
  • It provides distinctive graphics and exemplified SWOT analysis of major market segments 


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