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Published Date: 2017-01-09Number of Pages: 112

Water Purifier Market (Technology - Gravity Purifier, Ro Purifier, UV Purifier, Sediment Purifier and Water Softener; End User - Industrial, Commercial, Household; Accessories - Faucet Mount, Water Dispenser Pitcher Filter, Shower Filter, and Under Sink Filter) - India Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

India Water Purifier Market: Snapshot

The growing awareness about the water-borne diseases has augmented the demand for water purifiers across India. The uptake of water purifying technology is also expected to increase as growing number of consumers are expected to realize the benefits of consuming cleaner water. Owing to these reasons, the India water purifier market is expected to reach a valuation of US$4.1 bn by the end of 2024 as against US$1.1 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to register a CAGR of 15.4%.

Government Initiatives Push Consumers to Install Water Purifiers

India water purifier market is being fuelled by increasing awareness about the benefits of pure water, rampant urbanization, booming industrialization, and government initiatives through various policies and campaign about advantages of consuming clean water. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across rural India is expected to restrain the market. A huge chunk of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifier in urban areas of India is anticipated to open up lucrative opportunities in the market.

india water purifier market

RO Water Purifiers Win Dominant Share in Overall Market

The various technologies available in the India water purifier market are gravity purifier, RO purifier, UV purifier, sediment purifier and water softener. The RO technology held a lion’s share of about 37% of the total market in terms of revenue, in 2015. Analysts anticipate that the gravity purifier is expected to exhibit a steady growth rate during the forecast period as the rural areas of India will incline towards using this technology. On the other hand, the water softener technology will register continuous growth as growing number of consumers are investing in RO and UV technology.

The various accessories sold in the market are faucet mount, water dispenser, under sink filter, pitcher filter, and shower filter. In 2015, water dispenser held a leading share in the overall market, accounting for nearly 30% of it. In the coming few years, the pitcher filter and under sink filter are also projected to show a noticeable growth rate.

Household Consumers to Show Interest in Water Purifiers during Forecast Period

The three end users of water purifier technologies are the household, industrial, and commercial sector. In 2015, the household segment accounted for a share of 55% of the overall end-user segment. This segment is expected to retain its dominance in the coming years as the demand for affordable and clean water in India household continues to be on the rise. Additionally, the demand for commercial water purifier technologies and solutions will also gain momentum as several small shops, cafés, and public places in India are complying to government initiatives of creating an availability of purified water across the country.

The key players operating in the India water purifier market are Whirlpool India Ltd. Hi-Tech RO Systems, Essel Nasaka, Eureka Forbes, Kent Ro system Ltd., Godrej Industries Ltd., Panasonic India Pvt. Ltd., Brita GmbH and Kaz USA, Inc. The market is quite consolidated due to the presence few leading players. However, in the coming years, the competition is expected to get stiffer due to the introduction of several small and local players.

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary 

4. Market Overview
     4.1. Introduction
            4.1.1. Product Definition
            4.1.2. Industry Evolution / Developments
     4.2. Key Market Indicators
            4.2.1. Water-borne Disease
            4.2.2. Water and Sanitation Infrastructure  
     4.3. Market Dynamics
            4.3.1. Drivers
            4.3.2. Restraints
            4.3.3. Opportunity
     4.4. G India Water Purifier Market Analysis and Forecasts, 2014 – 2024 
            4.4.1.  Market Revenue Projections (US$ Mn) 
     4.5. Water Purifier Market – India Supply Demand Scenario
     4.6. Porter’s Five Force Analysis
            4.6.1. Value Chain Analysis : List of Manufacturers, Distributor, Service Provider
            4.6.2. List of Active Market Participants (suppliers/distributors/manufacturers/vendors)
     4.7. Market Outlook

5. India Water Purifier Market Analysis and Forecasts, By Technology
     5.1. Introduction & Definition
     5.2. Key Findings / Developments
     5.3. Key Trends
     5.4. Market Size (US$ Mn) forecast By Technology, 2014 – 2024 
            5.4.1. Gravity Purifier
            5.4.2. RO Purifier
            5.4.3. UV Purifier
            5.4.4. Sediment Purifier
            5.4.5. Water Softener
     5.5. Market Attractiveness By Technology

6. India Water Purifier Market Analysis and Forecasts, By Accessories 
     6.1. Introduction & Definition
     6.2. Key Findings / Developments
     6.3. Key Trends
     6.4. Market Size (US$ Mn) Forecast By Accessories, 2014 – 2024 
            6.4.1. Pitcher Filter
            6.4.2. Under Sink Filter 
            6.4.3. Shower Filter
            6.4.4. Faucet Mount
            6.4.5. Water Dispenser  
     6.5. Market Attractiveness By Machine Size

7. India Water Purifier Market Analysis and Forecasts, By End-User 
     7.1. Introduction & Definition
     7.2. Key Findings / Developments
     7.3. Key Trends
            7.3.1. India Water Purifier Market Analysis and Forecasts, By End-User 
                     7.3.1.1. Industrial
                     7.3.1.2. Commercial
                     7.3.1.3. Household
            7.3.2. Exotic Metal and Non-traditional Material Cutting, 2014 – 2024 (US$ Mn & Million Units)
     7.4. Market Attractiveness By Application

8. Competition Landscape
     8.1. Market Player – Competition Matrix (By Tier and Size of companies)
     8.2. Market Share Analysis By Company (2015)
     8.3. Company Profiles 
            8.3.1. Hindustan Unilever Ltd. 
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.2. Kent RO System Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.3. Ion Exchange
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.4. Tata Chemicals Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.5. Whirlpool India Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.6.  Hi-Tech RO Systems
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.7. Essel Nasaka
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.8. Godrej Industries Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.9. Panasonic Corporation
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.10. Livpure Private Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.11. Brita GmBH
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.12. Kaz USA, Inc. 
Overview
Financials
Recent Developments
Strategy
SWOT Analysis

9. Key Takeaways 

List of Figures

Figure 1: Market Revenue Projections, 2014 - 2024 (US$ Mn)
Figure 2: Market Value Share by Technology (2016)
Figure 3: Market Value Share by End User (2016)
Figure 4: Market Value Share by Accessories (2016)
Figure 5: India Water Purifier Market Value Share Analysis, By Technology, 2016 and 2024
Figure 6: India Water Purifier Market Revenue, Gravity Purifier
Figure 7: India Water Purifier Market Revenue, Ro Purifier
Figure 8: India Water Purifier Market Revenue, UV Purifier
Figure 9: India Water Purifier Market Revenue, Sediment Purifier
Figure 10: India Water Purifier Market Revenue, Water Softener
Figure 11: India Water Purifier Attractiveness Analysis, By Technology
Figure 12: India Water Purifier Market Value Share Analysis, By Accessories, 2016 and 2024
Figure 13: India Water Purifier Market Revenue, Pitcher Filter
Figure 14: India Water Purifier Market Revenue, Under Sink Filter
Figure 15: India Water Purifier Market Revenue, Shower Filter
Figure 16: India Water Purifier Market Revenue,, Faucet Mount
Figure 17: India Water Purifier Market Revenue, Water Dispenser
Figure 18: India Water Purifier Market Attractiveness Analysis, By Accessories
Figure 19: India Water Purifier Market Value Share Analysis, By End-User, 2016 and 2024
Figure 20: India Water Purifier Market Revenue, Industrial
Figure 21: India Water Purifier Market Revenue Commercial
Figure 22: India Water Purifier Market Revenue, Household
Figure 23: India Water Purifier Market Attractiveness Analysis, By End User

List of Tables    

Table 1: India Water Purifier Market Forecast, By Technology 2014–2024 (US$ Mn)
Table 2: India Water Purifier Market Forecast, By Accessories, 2014–2024 (US$ Mn)
Table 3: India Water Purifier Market Forecast, By End-user, 2014–2024 (US$ Mn)

 

India Water Purifier Market: Overview

India water purifier market report provides analysis for the period 2014–2024, wherein the period from 2016 to 2024 is the forecast and 2015 is the base year. The report covers all the major trends and technologies playing influential role in India water purifier market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities expected to impact market’s growth during the said period. The study provides a complete perspective on the India water purifier market’s evolution throughout the above mentioned forecast period in terms of revenue (in US$ Mn).

India Water Purifier Market: Drivers and Trends

The market overview section of the report demonstrates the market dynamics such as the drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators and trends. An attractiveness analysis has also been provided for every segment in the report, in order to give a thorough understanding of the overall scenario for India water purifier market. Moreover, the report provides an overview of the various strategies adopted by key players present in the market. Key market indicators included in the report provide significance of the factors which are capable of changing the market scenario. These indicators are expected to define the market position during the forecast period.

India Water Purifier Market: Segmentation

The report segments the market into various technologies namely gravity purifier, Ro Purifier, UV Purifier, sediment purifier and water softener. The end user segments considered include industrial, commercial and household whereas the accessories segment includes faucet mount, water dispenser pitcher filter, shower filter and under sink filter. Thus, the report provides in-depth segment analysis of the India water purifier market, thereby providing valuable insights at the macro as well as micro levels

India Water Purifier Market: Research Methodology

The comprehensive water purifier market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the India water purifier market’s growth.

This report provides all the essential information required to understand the key developments in water purifier market in India, growth trend of each segment and companies’ strategies to efficiently compete in the market. Also, the report provides insights related to Indian government initiative in regards to water purification and its impact on the market. Furthermore, Porter’s Five Forces analysis explains the factors which are currently affecting the water purifier market in India. This report also provides the value chain analysis for the India water purifier market which explains the participants of the value chain.

India Water Purifier Market: Competitive Landscape

The report also highlights the competitive landscape of the India water purifier market, thereby positioning all the major players according to their presence in India and recent key developments initiated by them in water purifier market.

Eureka Forbes, Kent RO System, Hindustan Unilever Ltd., Livepure Private Ltd., Ion exchange, Whirlpool India Ltd. Hi-Tech RO Systems, Essel Nasaka, Godrej Industries Ltd., Panasonic India Pvt. Ltd., Tata Chemicals Ltd. ,Brita GmbH and Kaz USA, Inc. are some of the major players operating within the India water purifier market profiled in this study. Details such as financials, SWOT analysis, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

India Water Purifier Market

By Technology

  • Gravity Purifier
  • RO Purifier
  • UV Purifier
  • Sediment Purifier
  • Water Softener  

By Accessories

  • Faucet Mount
  • Water Dispenser
  • Pitcher Filter
  • Shower Filter
  • Under Sink Filter  

By End-User

  • Industrial
  • Commercial
  • Household


 
 
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