The global hair brush market is primarily driven by lower cost of synthetic bristle hair brushes during the forecast period. Generally, hair brushes are used to remove tangles from hair and are increasingly being used for smoothing and styling of hair. Furthermore, infrared high tech hair brushes are acquiring popularity among the users as these brushes stimulate scalp follicles and increase circulation of blood in the scalp. In addition, these brushes are designed ergonomically to increase the ease of use. Furthermore, increasing popularity of infrared hair brushes among the users is expected to fuel market demand in this segment. These products provide infrared heat during use; a seven light infrared hair brush is ideally used for providing complete scalp massage and help increase circulation of blood in the scalp. Hair brushes are available in various designs such as cushion, paddle, wet, round, and vented. They are made up of synthetic, natural, and hybrid bristles. Body of the hair brush is usually made up of ceramics such as porcelain and tourmaline. Moreover, ceramic bodies facilitate distribute heat evenly after using hair dryers.
Hair Brush Market: Drivers and Restraints
Global hair brush market is segmented into application type and geography. Based on application the market is bifurcated into personal hair brush and professional hair brush market. Geographically, the global hair brush market is segmented into North America, Europe, Asia Pacific and Rest of the World. Regular hair brushing helps get rid of waste materials such as catarrh, uric acid crystals, other acids and impurities that stick to the scalp. In addition, it helps excite blood capillaries resulting in improved circulation of blood and nutrients and oxygen transportation to the stem, root and bulb of hair. Apart from this, rising prices of brushes with boar bristle is expected to hindering the growth of the hair brush market during the forecast period. In addition, the existence of a huge number of local manufacturers may restrain the hair brush market over the next six years.
Hair Brush Market: Segmentation
Synthetic brushes generally made from nylon, ideally used for thick hair to remove tangle from hair and are used by professional hair stylist. Paddle brushes are typically used for untidy, hard to manage hair, where as round brushes find usefulness for curling hair ends and tidying hair. Furthermore, natural bristles help in distributing hair oils of the hair towards the hair ends and provide numerous other health benefits to users.
Personal hair brushes are also expected to continue dominating the regional market over the forecast period due to high rate of adoption among consumers. Furthermore, professional hair brush market segment has very small penetration rate as compared to personal hair brush segment, but is projected to have high growth over the forecast period. This is because of rising number of salons in the U.S., fueling the demand for grooming services. In addition, salons need to ensure availability of high quality products to maintain their customer base, which is also expected to drive growth in this segment.
Hair Brush Market: Competitive Dynamics
Rising growth of merchandisers along with fast changing consumer shopping patterns and preferences are expected to contribute significantly to the growth of the market. Moreover, emergence of multiple retailers and rising internet sales through different portals like Amazon has provided new opportunities to market growth. Some of the key players operating in the hair brush market are AirMotion Pro, Conair, Babyliss,Crave Naturals, Braun, Denman, Kent, Hershesons, Mason Pearson, L’Oreal, Revlon,Spornette, Scalpmaster, Vega, Trevor Sorbie and Wet Brush.
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