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E Liquid Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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E Liquid Market: Overview

E liquid is the liquid content that fuels the electronic cigarette or the personal vaporizer which substitute the traditional tobacco smoke. E-liquid, also known as E-juice, contains the nicotine solution in much lower quantity in comparison with a traditional smoke. An E-liquid also delivers nicotine in a vapor rather than in smoke form and thus it is significantly safer compared to other tobacco products. E-Cigarettes are the devices that are primarily used as an aid to reduce or quitting smoking. Overall, the increasing awareness the advantages of E-liquid smoking over the tobacco smoking leads to the significant growth of E-liquid market over the forecast period. The nicotine content in E-liquid generally ranges between 0 to 20 MG/ML. The market for E-liquid that contains nicotine is much higher than nicotine free E-liquid market. The biggest market is for the E-liquids that contains 12 to 18 MG/ML of nicotine.

E Liquid Market: Drivers and Restraints

The global E-liquid market is projected to grow at a significant CAGR as the demand of ultimate end use market (E-Cigarette Market) is anticipated to grow over the forecast period. Increasing health awareness is driving the switch from traditional tobacco smoking to E-smoking, which directly will cause a surge in demand for E-liquid. Though E- liquid vapor contains some of the toxicants present in tobacco smoke, still they are at much lower levels. The considerable low cost of E-cigarettes as compared with tobacco products also motivate smokers to switch to these devices. Easy availability of E-liquid through online as well as retail channel, in addition to availability in a large array of cartridge flavors is also supporting the market in higher penetration.

However, the market is restrained from growth due to factors including risk of poisoning from ingestion of e-liquids, fire threats from electrical elements of the E-cigarette and battery explosion threats. E-liquid may also cause other health ill effects as the vapors may contain some toxins, heavy metals and harmful chemicals which are not found in tobacco smoke. 

E-Liquid Market: Segmentation

On the basis of Base Type, the global E-liquid market is segmented as follows:

  • PG (Propylene Glycol)
  • VG (Vegetable Glycerine)
  • PG and VG

On the basis of Cartridges Type, the global E-liquid market is segmented as follows: 

  • Prefilled
  • Refillable

On the basis of Flavours, the global E-liquid market is segmented as follows: 

  • Tobacco
  • Mint & Menthol
  • Fruits & Nuts
  • Chocolate
  • Dessert
  • Others 

E-Liquid Market: Region Wise Outlook

The global E-liquid market is segmented into the seven regions: North America, Latin America, Western Europe, and Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and Middle East and Africa (MEA). The Western Europe is dominating the global E-liquid market and contributing a major share in the global E-liquid market. North America and Eastern Europe regions are also the fastest growing E-liquid markets due to the high adoption rate of E-cigarette. APEJ and Japan are expected to register a moderate growth rate to the global E-liquid market. MEA is at a nascent stage in the global E-liquid market. Overall the global E-liquid market is expected to register a significant market growth over the forecast period 2016 to 2026.

E Liquid Market: Key Players

  • eLiquid Factory
  • VMR Products LLC
  • VaporFi, Inc
  • Mig Vapor LLC
  • Black Note
  • Halo
  • VistaVapors, Inc.
  • Mt Baker Vapor
  • ZampleBox, LLC
  • Breazy
  • Henley
  • Virgin Vapor
  • Crystal Canyon Vapes LLC
  • Strix Elixirs
  • Vape Dudes
  • Highbrow Vapor

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market      

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 


Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.


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