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Digital Intelligence Technology Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

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Digital intelligence (DI) is the process of collating the big data of customers to analyze and develop insights. These insights can be used to deliver the best and the most relevant experiences to the customer during digital interaction. Digital intelligence technology includes understanding of customers and usage of the company’s website by the customer either through the mobile site or mobile application. The company can use this data to optimize its experience irrespective of time, or place of interaction with the customer. Marketers are able to combine insights from existing, new, and emerging channels which allows them timely, customer-oriented decision-making. Hence, digital intelligence is essentially a modern competitive approach to assess customer expectations and needs. Digital intelligence technology has the ability to transform digital data into real-time data. In today’s changing multi-device and multi-channel world, the digital data collected can be turned into actionable and customer centric insights. Digital intelligence technology is the backbone of customer experience management. Recent trends in digital intelligence technology are rise of the intelligent personal assistant at home, chatbots, data driven decisions and so on.

Growth of the global digital intelligence technology market is fueled by factors such as increasing need to optimize customer experience management (predictive and real time data), increasing public, corporate, and government use of the internet and digital data, growth in voice and video communications on the Internet, and availability of cheap data storage and processing for the digitization of back offices. These factors are expected to contribute to the growth of the digital intelligence technology market. Tools such as online testing, predictive analytics, and behavioral targeting are used by companies to understand web behavior in real time. There are few restraining factors for the digital intelligence technology market such as data security, linking the real time data, and data quality. There are chances of current technology getting obsolete in the mid to long term due to rapid advancements in technology and software in the market.

In recent years, there is an increasing need for deeper understanding of products and its features used by customers and also customer interactions. This is helpful for companies to create the best website or mobile user experience. All this can be achieved through digital intelligence technology, which provides an end-to-end snapshot of customer interaction across various channels such as web, mobile, and offline.

The digital intelligence technology market is segmented on the basis of deployment, end-use industries, and regions. The segmentation on the basis of deployment includes cloud and on premise. Cloud is further sub segmented into public, private, and hybrid. End-use industries of the digital intelligence technology market include aerospace and defense, information and telecommunications, retail and consumer goods sector, manufacturing sector, healthcare, energy, government and public sector, and others. The market is segmented into five regions namely North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. North America and Europe are the leading regions in the digital intelligence technology market.

Some of the key players in the global digital intelligence technology market include Accenture, Splunk, Inc., Simon Waller, SAS Institute Inc., AT Internet, Digital Intelligence, Inc., ACCESSDATA, Adobe Systems Incorporated, BlueAnt Digital Intelligence Pvt. Ltd., Emerson Electric Co., and so on.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 


Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.


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