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Data Visualization Software Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Data Visualization refers to representation of data in a visual pattern so as to convey valuable information efficiently with the help of statistical graphs, charts, or infographics. Data Visualization software helps decision makers to analyze and easily comprehend huge amounts of data through interactive visualization tools. This is done in the form of infographics, geographic maps, sparklines, heat maps and dials and gauges. Data visualization software helps end-users to save time by enabling quick decision-making by providing a multi-faceted view of business performance and operating dynamics. Currently, there is an imperative need to achieve a perfect balance between visual appeal and functionality so as to have optimum demand and use of the software at all levels of management and processes.

Rapid developments in the field of big data along with growing size and complexity of data has led to increased deployments of data visualization software globally. The incorporation of internet of things (IoT) in all aspects of business is adding to the increase in the number of data. This is further fuelling the need for organizing the data so as to derive valuable insights from it. Such requirements are driving the data visualization software market. The rising need for decisions to be made in a short span of time requires tools to help derive analytical information from large chunks of unorganized data in a quick turn-around time. This is the major driving factor for rising demand in data visualization software. Technological advancements and flexibility in business intelligence solutions are paving the need for data integration and data analysis across varied industry sectors, this has led to the growing requirements of data visualization software for graphical representation purposes. However, the implementation of such software is complex and time consuming, thus hindering the growth of the market. Incorporating user-friendly data visualization tools in devices such as mobiles and tablets which can be used on-the-go can lead to time-saving and more convenience for higher management employees.

The global data visualization software market can be segmented on the basis of end-use industries, deployment model and geography. Based on end-use industries, the market can be divided into manufacturing, IT, healthcare, retail, banking and financial services, telecom and others. On the basis of deployment model, the data visualization software market can be segmented into on-premise, cloud-based and hybrid. Cloud-based deployment models are in demand owing to its convenience and easy accessibility. In terms of geography, the market can be segregated into North America, Europe, Asia Pacific, the Middle East and Africa and Latin America. North America is expected to leading the market during the forecast period owing to its growing use of big data and soaring implementation of IoT. Also, Asia Pacific region is anticipated to witness high growth over the forecast period owing to rising penetration of IT services and its recent developments.

Data visualization software developers are rapidly integrating real-time data analytics and predictive analytics features to reach out to a wider customer base. Some of the key players in the global data visualization software are International Business Machine, Tableau Software, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., QlikTech International AB, SAS Institute and SAP SE.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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