The popularity of cross training have witnessed a significant growth during the past few years.. Changing life style coupled with rising consciousness towards health and fitness among the population have resulted in the rise in demand for cross training shoes. Wearing proper cross training shoes prevent common feet injuries such as calluses, blisters and other related problems. Athletic shoe technology undergoes constant changes according to the consumer needs and preferences. Cross training shoes are thus a result of extensive research and development in order to cater to the changing needs and preferences of the consumers. Cross training shoes are manufactured with adequate cushioning, stability and motion control.
Rapid growth of the e-commerce segment is one of the key factors complementing the growth of the cross training shoes market, by way of allowing the manufacturers operating in the field of cross training shoes to expand their sales network. Transition in the purchase pattern of the consumers ; shift towards online purchasing, has led the manufacturers to resort to selling their products through online channels. Further, inclination of the consumer preferences towards sporting activities coupled with adoption towards a healthier life-style are some of the other factors boosting the demand for global cross training shoes at present.. The younger population is the lucrative target audience for such shoes as they are more inclined towards having a proper body shape, which is another key factor aiding in the growth of the market at present..
However rising number of counterfeit products is a key factor hindering the growth of the cross training shoes market. Counterfeiting has resulted into serious problems, which damages the business operations of the manufacturers and also poses danger for consumer safety and health. Further, counterfeit products play a major role in disrupting the brand image of a company.
Moreover, rise in number of sports and other athletic field events are generating opportunities for the growth of the global cross training shoes market. Strengthening economic condition of majority of the developing countries is another factor that is expected to fuel the demand for cross training shoes in the future, by way of penetration by the leading manufacturers for expansion opportunities.
The global cross training shoes are segmented on the basis of end use and by distribution channel. By end use the global cross training shoes has been segmented into men and women. Women cross training shoes are anticipated to show the fastest growth due to the rise in awareness among the women regarding benefits of exercises as a daily routine. The market has been further segmented into by distribution channel into online distribution channel and offline distribution channel. Offline distribution channel has been further segmented into shoe stores, independent retail stores, supermarkets and hypermarkets and others.. Online stores are showing the fastest growth during the forecast period due to its easy convenience. Further, rapid growth in the field of technology is another key factor by way of advancements in internet services such as the influx of 4G and 5G technologies is another key factor favoring the growth of the online channel segment for footwear.
Geographically, the market for cross training shoes has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America. North America is anticipated to lead the market throughout the forecast period. Asia Pacific is expected to witness a rapid growth during the forecast period. Europe is also expected to exhibit a fair market share during the forecast period with Germany, U.K., France and Italy being the frontrunners for the region.
Global key participants in the industry include Nike Inc.,Under Armour Inc., Skechers, USA Inc., Adidas AG, PUMA SE, GeoxSpA, Crocs, New Balance, Wolverine Worldwide Inc, among others.
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