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Consumer Endpoint Security Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

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Endpoint security products protect endpoints and devices used by establishments from viruses, malwares, trojans as well as advanced threats like advanced persistent threats. Web and email security are also included in endpoint security solutions. Due to increase in occurrence of endpoint attacks and security breech in enterprises the demand for stronger consumer endpoint security system is expected to grow in coming years. Improved connectivity and growing internet penetration, is leading to rise in need for consumer endpoint security and will continue to increase at a substantial rate. Web and email security are potential areas of malware penetration for industrial and household users. In many cases endpoint security solutions are used for this protection of web and email point attacks, but in case of larger organizations additional and separate web and email protection solutions are implemented to supplement their general protection systems. The desirability of software as a service (SaaS) based security solutions in commercial and individual uses are driving factor for usage of software based solutions. These solutions are perfect for most companies, due to their easy installations and low cost. This market is fragmented and highly competitive as there are vendors of all sizes and offerings.

Due to growing business operations, different threats like zero-day trojans, malwares, and advanced persistent threats cause critical data risks for the organizations. These threats have stimulated organizations to install consumer endpoint security solution to defense their endpoints and networks from probable cyber-attacks. The major endpoint security vendors offer packages with multiple structures such as encryption, data backup, firewall and intrusion prevention and detection systems. Increasing demand for integrated endpoint security suites are driving the market demand for this product as they provide a composite security system to all endpoint issues. They also help in reducing operational constraint, software compatibility issues and cost of implementation. Endpoint security with versatile utility have a high approval rate as they thrive difficulty of the network infrastructure. Primary forces driving the growth of endpoint security market are: growing Bring Your Own Device (BYOD) trends among organizations, increasing IT security risks and rise in frequency of endpoint attacks.

By solution this market is segmented into: anti-virus, anti-spyware/anti-malware, firewall, endpoint device control, intrusion prevention, endpoint application control and others. This product can be segregated in terms of deployment type into: cloud and on-premises. By organization size its application can be fragmented into: MSME (Micro, Small and Medium Enterprises), large enterprises. In end use industry this product is used by government & defense, banking, financial services and insurance (BFSI), IT and telecom, healthcare, retail, transportation, energy and utilities, manufacturing, education and others. Increasing online financial transaction and bank operations, BFSI segment is expected to grow at the fastest rate.

By region this market is segmented into: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and Latin America. North America holds the largest market share in this market and is expected to grow at a sluggish rate. Due to increasing connectivity and industrialization, Asia Pacific is growing at the fastest rate.

The endpoint security market continues to see strong growth driven by the need by organizations of all sizes to protect against a growing range of malware threats. Malware penetration is a huge liability for organizations. Antivirus definitions, heuristic scanning, and other protection methods are included in endpoint security solutions to help guard against the risk of malware infections.

Other prominent vendors in the market are: Avast Software, AVG Technologies, Blue Coat Systems, Check Point Software, CipherCloud, Cisco Systems, Clearswift, Digital Guardian, eEye Digital Security, ESET, Fortinet, F-Secure, Gemalto, HP, IBM, Microsoft, Kaspersky Lab, Panda Security, Proofpoint, SafeNet, Sophos, Trustwave, and WatchGuard Technologies.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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