Clean label is referred to food additives or ingredients that are fruits, vegetable, colors, flavors, flours, starch, sweeteners, malt, and others that fulfil any or all of the primary factors (such as less product ingredients with no chemical name, easy to understand, no artificial additives) and minimum one secondary factors (that include natural, organic and non-GMO products). An increase in clean label product is because of the growth in consumer preference towards clean label food products that indirectly drive intake of clean label ingredients another reason is the health issues that are linked to the consumption of artificial food additives of which people are becoming health alert and cautious for food safety.
Clean label Ingredient Market: Market Dynamics and Restraints
Majorly, dry form of clean label ingredient such as flour is mainly driving the market of clean label ingredient worldwide; this is because of flour, being a fundamental element, has large consumption in a range of applications including packaged foods, beverages, bakery, dressing & sauces, as well as confectionery among others. Due to alertness towards health, junk food is replaced by cereals and snacks which are mostly consumed between meals. Clean label ingredient’s image is emerging among consumers as a convenient and healthier alternative to the junk food which is driving the market of clean label ingredient all over the globe.
Although demand and necessity of clean label ingredient in the market are seen significantly, the high price of the clean label products due to using expensive ingredients is hindering clean label ingredient’s market growth to a certain extent.
Clean label Ingredient Market: Market Segmentation
Based on its form, clean label ingredient market is segmented into:
Based on its types, clean label ingredient market is segmented into:
- Natural Colors
- Natural Flavors
- Fruit and Vegetable Ingredients
- Starch & Sweeteners
- Culinary Products
- Others (other cereal ingredients such as bran and fibers, natural preservatives, fermentation ingredients (enzymes and starter cultures), and oils & shortenings and emulsifiers)
Based on its applications, clean label ingredient market is segmented into:
- Cereals & snacks
- Prepared food/ready meals & processed foods
- Dairy & Frozen desserts
Clean label Ingredient Market: Regional Outlook
The global clean label ingredient market is segmented on its form, types and end-use industry.
Regarding geography, the global clean label ingredient market has been categorized into seven key regions including North America and Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan, and the Middle East & Africa. The clean label ingredient market is globally expected to register healthy CAGR during the forecast period. The countries such as U.K, Spain, Germany, Italy, Hungary has a huge number and variety of clean label ingredient products because of which they are the maximum clean label ingredient consuming countries; this makes Eastern and Western Europe the leading region in the market of clean label ingredient market at the global level. Growing awareness for healthy food and China, India population preferring clean label ingredient over artificial ingredients and becoming health conscious in regards to ill effects are the reason that makes Asia Pacific Excluding Japan fastest growing region for the clean label ingredient market. Japan, the Middle East, and Africa are predicted to acquire the clean label ingredients market in the near future.
Clean label Ingredient Market: Key players
Global players of clean label ingredient market are vigorously funding in several strategies such as acquisitions, joint ventures & partnerships and new product developments, this support firms to establish their market shares. Some of the key players of global clean label ingredient market include, Brisan, Archer Daniels Midland Company Tate & Lyle PLC, Cargill, Chr. Hansen A/S, Sensient Technologies Corporation, Koninklijke Dsm N.V., Corbion N.V., Kerry Group PLC, E.I. Dupont De Nemours And Company, Ingredion Incorporated, and Groupe Limagrain among other companies.
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