Packaging industry demands continuous packaging upgradation to drive more customer attraction, thereby increasing the sales of the product. Bottle redesign is the most widely used strategy in the packaging especially by the food and beverage industry. Bottle redesign includes re-shaping of the bottles, redesigning of labels, logo redesign and others. Even the most successful, established and easily recognizable brands require timely brush up in terms of bottle designs. Enhancing the shelf appeal of the bottles by redesigning them, marks the beginning of brand makeover. In today’s fiercely competitive market, brands need to stay relevant to their customers and packaging designs in order to survive.
Bottle Redesign: Market Dynamics
The packaging lifecycle requires continuous transformations in its product designs to enhance the aesthetic appeal of the product, enhance the brand level and attract more customers. These factors drive in the urge to redesign the bottles especially in the food and beverage industry. Functional attributes such as re-closability, portability, easy handling of bottles also drive the bottle redesign market. Another factor that drives the bottle redesign market is the changing consumer design preferences and the desire to stand apart in the market competition among the brands.
As per the recent trends in bottle redesign market, packaging industry emphasizes on bottle reshaping, logo redesigning by the brands, re designing of the labels and using innovative designs for the bottles. In the beverage segment, In Zone Brands Inc., redesigned its Tummy Tickler bottles- a children’s drink, to improve its grip ability for the children. Established beverage brands like Coca-Cola and Pepsi redesigned its bottles making them curvier so that they are easier to hold.
With bottle redesigning having an advantage for the brands, it also poses threat in terms of total cost. Since packaging industry require continuous changes, brands find it difficult to cope up with the pace of changes demanded by the packaging industry. In order to survive in the competitive marketplace, brands have to continuously invest time and money in redesigning of the bottles which affects their business.
Bottle Redesign Market: Segmentation
Bottle redesigning market can be segmented on the basis of types of redesign, which includes:
- Re-shaping of the bottles
- Re-designing of bottle labels
- Re-designing of bottle closures
Bottle redesign market can be segmented on the basis of application into:
- Food & Beverage
- Personal Care
- Consumer Goods
Bottle redesign market can be segmented on the basis of raw materials used, which includes:
- Borosilicate Glass
- Soda Lime Glass
- Soda Lime Silica Glass
Based on re-designing type of bottles, reshaping of bottles include shapes like curvy, sleek shaped, shrink shaped and others, depending upon the usability of the bottles. Re-designing of the bottle closure include cork, crowns, screw caps, capsules and others that fit perfectly with the brand image. Bottle labels include shrink sleeved labels, inkjet labels and others that help in enhancing the shelf appeal of the bottles.
Bottle redesign is widely used by food and beverage industry to improve the aesthetic appeal of juice bottles, alcohol bottles, jam bottles, oil bottles and others. Pharmaceutical industry also uses redesign strategy for its syrup bottles, liquid antiseptics and other. Personal care products like lotion bottles, shampoo bottles, body shower bottles and others also uses redesign strategy to enhance their aesthetic appeal.
Bottle Redesign Market: Regional Outlook
Regional coverage for bottle redesign market includes North America, Latin America, Europe, Asia Pacific and China and Middle East and Africa. Bottle redesigning strategy is used across all the regions by various industries including food and beverage, pharmaceuticals and others.
Bottle Redesign Market: Market Players
Bottle redesigning market include market players such as The Coca-Cola Company, PepsiCo Inc, Bisleri, Absolut Vodka, Amul, The Hershey Company and others.
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