Bakery Packaging Market: Introduction
Packaging plays an important role in attracting customers towards the product offered by the manufacturers. Apart from the aforementioned benefit, packaging is also used for protection during transportation, identification and to aid in differentiation of the competitors’ products available in the market. Demand for bakery packaging is increasing, owing to the attractiveness of organic, healthy and all natural baked products among consumers, which is expected to create a positive impact on the bakery packaging market. Innovation of new flavors and strong ingredients are expected to fuel sales of bakery products that in turn increases sales revenue of bakery packaging.
Bakery Packaging: Market Dynamics
The global bakery packaging market is expected to be driven by increasing sales of bakery products, worldwide. Increase in demand for bakery product is attributed to various factors such as increasing shelf life of ready to eat foods, hectic lifestyles and rapid urbanization. Growth of organized retail is a major factor expected to stimulate demand for bakery packaging, owing to the benefit of increasing the shelf life of the product. Most manufacturers of bakery products are inclined to adopt luxury packaging, especially during the festive seasons to enhance their brand name, as luxury packaging aids customers to recall the particular brand. Flexible plastic is gaining traction in the bakery packaging market due to various properties such as light weight, which is expected to fuel demand for flexible plastic in the near future
Bakery Packaging: Market Segmentation
The global bakery packaging market is segmented on the basis of type of bakery product and material and packaging technique for bakery products
On the basis of bakery product type, the global bakery packaging market is segmented into:
- Breakfast cereals
- Frozen bakery
- Frozen desserts
On the basis of type of material, the global bakery packaging market is segmented into:
- Rigid plastic
On the basis of packaging technique, the global bakery packaging market is segmented into:
- Modified atmosphere packaging
- Vacuum packaging
- Flushing with inert gas
- Gas packaging
- Active Packaging
Bakery Packaging Market: Regional outlook
In terms of geography, the global bakery packaging market has been divided into five key regions: North America, Latin America, Europe, Asia Pacific and Middle East & Africa. North America is expected to dominate the global bakery packaging market during the forecast period. The markets in Europe and Latin America are expected to register healthy CAGR during the forecast period. The market in Asia Pacific is anticipated to register rapid growth during the same period, owing to factors such as changing lifestyles of the population in the region. Developing economies such as India and China in Asia Pacific is expected to fuel sales of bakery product in the respective countries. The market in Middle East & Africa is expected to witness slow growth during the forecast period.
Bakery Packaging Market: Key players
Some of the key players in the global bakery packaging market are Amcor Limited, Bemis Company, Inc., Smurfit Kappa Group, Mondi, Brow Packaging, Genpak, LLC, Reynolds Group Holdings, Sydney Packaging, WestRock, Benson Box, As Food Packaging and NAPCO. The bakery packaging market is fragmented, owing to the presence of local and various multinational companies. Key players are also emphasizing on mergers and acquisitions of local players to increase the product portfolio and penetrate their business into emerging countries. Additionally, companies are increasing their product line to acquire new customers as well as to retain existing customers.
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