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Baby Stroller and Pram Market - Global Industry Analysis, Size, Share, Growth, Trends, Forecast 2016 - 2024

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Baby strollers and prams are mediums of transport for babies. The history of baby strollers dates back to the 18th century when it was developed for the Duke of Devonshire’s children. William Kent developed a shell shaped carrier on wheels on which the children could sit down. This was meant to be pulled by a small pony or goat. The basic design and safety features changed over time to result in what we see today. Pram is a short form of perambulator. Prams are usually used to carry infants. However, strollers are used for carrying small children, typically up to three years of age.

The global market for baby strollers and prams is expected to rise at a significant rate over the forecast period. The introduction of new baby strollers and prams with multi-functionality and innovative safety features are likely to fuel the growth of this market in the coming years. Fast-paced lifestyles coupled with the rise in single-parent and nuclear families have forced consumers to opt for better safety as well as convenience for their babies; therefore, they are opting for safe and convenient baby strollers and prams.

High cost of raw materials and scarcity of skilled labor are the primary restraints of the market. However, factors such as the advent of online retailing, in addition to growing birth rate and low child mortality rate, especially in developing countries, is likely to give a positive push to the global baby strollers and pram market. Upsurge in online trade of baby strollers and prams will encourage growth in this market over the forecast period.

The global market for baby strollers and pram can be segmented based on product type, sales channel, and geography. Based on product type, the market can be segmented into compact (prams), buggy (prams), 3-wheeler (strollers), comfort (strollers), and multi-child (strollers). Comfort strollers held the largest share of the market, due to its safety and convenience features. However, 3-wheeler strollers are projected to grow at the maximum rate during the forecast period. On the basis of sales channel, the market can be diversified into chain specialized stores, baby boutique stores, online retailers, and mass market stores. The online retailers segment is expected to grow at a significant rate over the forecast period owing to the convenience that online shopping offers, in addition to rising internet penetration rate over the forecast period.

In terms of geography, the market may be divided into North America, Asia Pacific, Europe, and Middle East and Africa (MEA). Europe held a dominant position in terms of revenue. This is because of factors such as enhancements in product quality as well as increasing demand for convenient and multifunctional baby strollers and prams, in addition to high numbers of early adopters in the region. Asia Pacific is poised to grow at a considerable rate largely due to countries such as China and India, with a sizeable population and increase in disposable income.

Heightened consumer apprehensions concerning the safety of children and a significant rise in per capita income, primarily in developing economies such as Asia Pacific, and Middle East and Africa is encouraging the growth of the overall market in this region, making them attractive in terms of business prospects. Hence, companies across the world are increasingly venturing into these markets to increase their business as well as expand their global market share.

Key players in the market are Dorel Industries Inc., Baby Jogger, Evenflo Company, Chicco, Combi, Concord International, and Graco. Some of the other prominent companies include Mamas and Papas, Baby Trend, Stokke, Brevi, Peg Perego, MeeMee, Britax, UPPAbaby, Bugaboo, Mother Care, Joovy, Thule, Bumbleride, Inglesina, and Orbit Baby.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.   


Note : All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research.


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