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Application Enablement Services Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024

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Application Enablement Services combine telecommunication services with application programming interface (API) protocols and web services to provide customized and targeted services. These services include easy connectivity, data collection and device management. Service providers often face unique demands pertaining to customizations and alterations that they struggle to meet. Thus, in order to speed up their growth in the current competitive environment, service providers take the help of external advisors to gain different perspectives, and expert opinions to get their services delivered in a stipulated time and as per the demands. Having the benefits of both, telecom service providers as well as developers, new and better applications are created to enrich end-user experience and also open up new revenue streams as a result of value addition.

With growing demand for Internet of Things (IoT), the market for application enablement services are expected to witness growing demand. This growth is attributed to expanding customer needs and preferences pertaining to personalization and easy accessibility. Service providers are looking to keep up with technological advancements and the latest approaches to reach out to a wider base of customers and also to maintain the existing customer base. This is expected to be a significant driving factor pushing the development of the market. Increased demand for customization of services is also another reason for the expansion of the market as it provides enterprises with the ability to create and shape their own application services as per their requirements. However, due to the cost structure for the enablers not being clear, enterprises are often unclear about the total cost of ownership. This is a restraining factor for the expansion of the market. With large IoT adoption and growing cloud services in small scale as well as medium scale enterprises, application enablement services are expected to be in high demand during the forecast period.

Mobile, television, broadband and the internet are the commonly used platforms for building and testing applications created in conjunction by network providers and application enablement providers. The market for Application Enablement Services can be segmented on the basis of end user and geography. On the basis of end users, the market can be classified into internal telecom developer, enterprise developer, long tail developer and partner developer. Of these, Long tail developers are expected to be the fastest growing over the forecast period owing to its high demand by telecom carriers, aggregators and service providers. From the geographical point of view, the market is segmented into North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. North America is expected to have the maximum market share due to its large scale of Iot adoption and large number of smartphone users. During the forecast period, the Asia Pacific market is anticipated to witness significant growth owing to growing adoption of smartphones.

As IoT solutions become more complex, advanced complex platforms and middleware developers are facing high demand for seamlessly integrated devices, applications and networks in order to provide for unique consumer demands. Some of the leading players in global application enablement service market include AT&T Inc., Verizon Communications, Inc., BT Group PLC, Mobiwire, Sprint, Vodafone Group PLC. And Avaya Inc.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 

TMR estimates the market size of various sectors using a combination of available data on the number and revenue of companies within each sub-sector and tiers of companies. The basic components used to determine market size and forecast for a specific product area are not only limited to supply-side data, but are also related to demand, industry trends, and the economic outlook. All the above data points are utilized to generate a statistical model targeting the sector marketplace. More than 300 TMR analysts across the world integrate these elements into a framework to determine the subsector market size for a base year and then forecast growth within each market. 

TMR regularly interviews technology and business professionals as an ongoing effort to track the latest developments within each sector. These continuous surveys are stratified by company size and industry segment and weighted to reflect the global market place.  All data are collected on an ongoing effort through a structured questionnaire rolled over the web or conducted via telephones. This provides the TMR team opportunities to request for detailed question sets, complex skip patterns, and real-time calculations, which assists respondents in answering questions involving numbers and percentages. Respondents, who are interviewed as experts, are screened and qualified based on certain criteria in addition to their decision-making authority and the scope of activity within their organizations.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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