Acesulfame potassium is an odorless, crystalline powder which is derived from acetic acid. Acesulfame potassium has low calorie content, high temperature stability & water solubility and good shelf life. Acesulfame potassium is 200 times sweeter than sugar due to which it is a widely used sugar substitute or artificial sweetener and flavoring agent in food & beverage, pharmaceutical and cosmetic industries. Acesulfame potassium is directly added in bakery products and other foods that require increased shelf life. In beverages, acesulfame potassium is used in combination with other sweeteners including aspartame and sucralose. Acesulfame potassium is also used in pharmaceutical industry, to alter the bitter taste of chewable tablets and liquid medicines. Acesulfame potassium is rendered as non carcinogenic by World Health Organisation and European Union regulations. Beverage industry is currently the largest consumer of acesulfame potassium, followed by food processing and pharmaceutical.
Increasing consumer health awareness and changing usage patterns of food additives are driving the market demand for acesulfame potassium. Artificial sweeteners are added in different foods and beverages so as to reduce the overall calorie content in foods as well as preserve their nutritional values. However, prolonged consumption of these artificial sweeteners such as aspartame, cyclamate, sucralose and saccharin has contributed to cause increase in obesity, diabetes, tooth decay, insomnia and other heart problems. Moreover, these additives also react with the ingredients of the product, thereby affecting nutrition and shelf life. Acesulfame potassium is considered suitable as compared to other food additives, since it does not react with other ingredients. Due to high temperature stability, acesulfame potassium can be directly added during the food manufacturing process. Acesulfame potassium also counter balances the post effect of other sweeteners and flavoring agents, and hence used in conjunction. Furthermore, acesulfame potassium does not affect cholesterol levels and owing to its solubility characteristics, it gets easily absorbed and excreted after consumption.
However, global developments in producing bio-based food additives such as stevia can be considered as a restraining factor which might hinder the growth of acesulfame potassium market demand.
In terms of the global demand for acesulfame potassium, Asia Pacific is anticipated to become the fastest growing region by the end of the forecast period. Currently, China is the largest producer and consumer of acesulfame potassium owing to its use in preparation of diet foods and carbonated drinks. Thus, China is expected to become the leading supplier of acesulfame potassium by the end of 2020. India is likely to depict favorable end-user market for acesulfame potassium, owing to its joint ventures and expansions with other beverage giants such as The Coca Cola Company. Other countries such as Indonesia and Japan are expected to follow similar trend. North America followed by Europe are expected to illustrate a stagnant growth in demand for acesulfame potassium by 2024, due to their mature food processing and pharmaceutical markets. However, a slow growth is likely to result due to the consumption of acesulfame potassium in preparation of cosmetics such as lipsticks among others. Rest of the world, especially Africa and Latin America are estimated to show the slowest growth by the end of forecast period.
Some of the major producers dominating the acesulfame potassium market include, Changzhou Niutang Chemical Plant Co. Ltd., Suzhou Hope Technology Co. Ltd. and Anhiu Jinhe Industrial Co. Ltd. PepsiCo, Inc. and The Coca Cola Company.among others.
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